Hide-and-seek Audience in United States
Hide-and-seek has an estimated audience of 263,589 people in United States. 60.2% are female, 39.8% are male, average age 37.5. Top brand affinities: Behati Prinsloo, Autism Awareness, Diabetes mellitus awareness, Teletubbies, Microblogging.
Top brand affinities include Behati Prinsloo, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Behati Prinsloo (99.56× the country average). Demographically, the Hide-and-seek audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Hide-and-seek fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.5 |
| Estimated audience size | 263,589 |
Audience persona
The typical Hide-and-seek fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Behati Prinsloo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Behati Prinsloo | 99.56× | Fashion & Accessoires |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Teletubbies | 35.71× | Kids & Family |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Diaper bag | 5.94× | Kids & Family |
| Micro Center | 7.2× | Shopping |
| Linguistics | 10.53× | Business & Career |
| Planet Fitness | 3.1× | Sports |
| Hobby Lobby | 2.97× | Home & Garden |
| Jrue Holiday | 15.82× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Ian McShane | 20× | Movies & TV |
| Candice Swanepoel | 20× | Fashion & Accessoires |
| Guy Ritchie | 12.75× | Movies & TV |
| The SpongeBob SquarePants Movie | 19.71× | Movies & TV |
| Steam | 4.41× | Games |
| Beetlejuice | 2.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Extroversion | THRILL | 1.37 |
| Community Orientation | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.18 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| France | 16.7% |
| United Kingdom | 10.5% |
See Hide-and-seek audiences in other countries
More Gaming genre audiences in United States
- Video games (106,768,341)
- First-person shooter games (50,840,037)
- Mobile game (48,316,660)
- Online games (47,188,587)
- Card games (31,383,601)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hide-and-seek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.