Rascasse Audience Intelligence

Hide-and-seek Audience in United States

A data profile of the people who buy, follow and care about Hide-and-seek in United States — modelled from more than twelve digital signal sources. Hide-and-seek has an estimated audience of 263,589 people in United States.

#79among Gaming genre in United States#14004among Topic in United States#1233in Games

The average Hide-and-seek fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Behati Prinsloo, Teletubbies, Inception, with strongest over-indexing on Behati Prinsloo (316.68× the country average).

Demographically, the Hide-and-seek audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hide-and-seek fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Behati Prinsloo.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hide-and-seek profile in United States.

Audience size
264K
in United States
Gender
60.2%♀
39.8% male
Age
37.5
average years
Country rank
#51534
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hide-and-seek fans

60.2% are female, 39.8% are male, average age 37.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Hide-and-seek audience in United States
MetricValue
Female60.2%
Male39.8%
Average age37.5
Estimated audience size263,589
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Hide-and-seek audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Hide-and-seek audience comes from United States.

Worldwide audience distribution share by country for Hide-and-seek
CountryShare
United States16.6%
France16.4%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hide-and-seek audience in United States is strongest.

Fig. 05

Top regions by affinity

Hide-and-seek fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.68×
02Louisiana~6K1.63×
03Illinois~10K1.52×
04Texas~30K1.16×
05California~30K1.11×
06Arkansas~2K1.11×
07Mississippi~2K1.09×
08West Virginia~1K1.09×
09Indiana~5K1.08×
10Missouri~5K1.08×
11Alabama~4K1.08×
12Oklahoma~3K1.08×
13New York~20K1.07×
14Kentucky~4K1.07×
15Kansas~2K1.05×
16Idaho~1K1.04×
17Georgia~8K1.03×
18Iowa~2K1.02×
19South Carolina~4K1.01×
20Alaska<1K1.01×
21Nebraska~1K1.00×
22Michigan~7K0.99×
23New Mexico~1K0.99×
24South Dakota<1K0.99×
25North Dakota<1K0.99×
26Pennsylvania~9K0.97×
27Ohio~8K0.97×
28Minnesota~4K0.97×
29Washington~5K0.96×
30Maine<1K0.96×
31North Carolina~8K0.95×
32Virginia~6K0.95×
33Wisconsin~4K0.94×
34Oregon~3K0.94×
35Montana<1K0.94×
36Tennessee~5K0.93×
37Arizona~5K0.92×
38Nevada~2K0.92×
39New Jersey~6K0.90×
40Delaware<1K0.90×
41Vermont<1K0.90×
42Rhode Island<1K0.89×
43Maryland~4K0.87×
44Connecticut~2K0.87×
45New Hampshire<1K0.87×
46Colorado~4K0.86×
47Hawaii<1K0.86×
48Massachusetts~4K0.82×
49Florida~10K0.78×
50Washington, District of Columbia<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Hide-and-seek, United States
0.76×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hide-and-seek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hide-and-seek audience
#·InterestCategoryAffinity×
01Behati PrinslooFashion & Accessoires316.68×
02TeletubbiesKids & Family33.08×
03Rose LeslieMovies & TV20.00×
04Ian McShaneMovies & TV20.00×
05Candice SwanepoelFashion & Accessoires20.00×
06The Last Ship (TV series)Movies & TV20.00×
07Claudia SchifferFashion & Accessoires20.00×
08White House DownMovies & TV19.94×
09InceptionMovies & TV18.39×
10The SpongeBob SquarePants MovieMovies & TV17.22×
11Alexa BlissSports14.18×
12Jrue HolidaySports13.88×
13Rambo (film series)Movies & TV11.13×
14Guy RitchieMovies & TV10.62×
15LinguisticsBusiness & Career10.23×
16Gladiator (2000 film)Movies & TV8.79×
17Titanic (1997 film)Movies & TV6.92×
18Micro CenterShopping6.08×
19Bath and BodyworksShopping3.29×
20Pizza HutFood & Beverages2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hide-and-seek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hide-and-seek audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Community OrientationOPEN1.41×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hide-and-seek audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hide-and-seek have in United States?

Hide-and-seek has an estimated audience of 263,589 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hide-and-seek fans?

60.2% of Hide-and-seek fans are female, 39.8% are male, with an average age of 37.5 years.

03

Which brands do Hide-and-seek fans like most?

Hide-and-seek fans show strongest brand affinity for Behati Prinsloo (316.68×), Teletubbies (33.08×), and Inception (18.39×) over the country average.

04

Where do Hide-and-seek fans live in United States?

Hide-and-seek fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hide-and-seek fans also like?

Beyond Hide-and-seek itself, the audience over-indexes on Teletubbies (33.08×), Inception (18.39×), Linguistics (10.23×), and Rose Leslie (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Hide-and-seek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hide-and-seek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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