Rascasse Audience Intelligence

The SpongeBob SquarePants Movie Audience in United States

A data profile of the people who buy, follow and care about The SpongeBob SquarePants Movie in United States — modelled from more than twelve digital signal sources. The SpongeBob SquarePants Movie has an estimated audience of 982,075 people in United States.

#103among Animation in United States#1888among Movie / TV Show / Series in United States#4369in Movies & TV

The average The SpongeBob SquarePants Movie fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sky Arts, James Marsden, Avengers (band), with strongest over-indexing on Sky Arts (837.64× the country average).

Demographically, the The SpongeBob SquarePants Movie audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The SpongeBob SquarePants Movie fan in United States is balanced, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Sky Arts.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The SpongeBob SquarePants Movie profile in United States.

Audience size
982K
in United States
Gender
51.7%♀
48.3% male
Age
35.3
average years
Country rank
#23962
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The SpongeBob SquarePants Movie viewers

51.7% are female, 48.3% are male, average age 35.3.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for The SpongeBob SquarePants Movie audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.3
Estimated audience size982,075
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the The SpongeBob SquarePants Movie audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3916%
40-4914%
50+16%
Fig. 04

Worldwide distribution

55.5%

of the worldwide The SpongeBob SquarePants Movie audience comes from United States.

Worldwide audience distribution share by country for The SpongeBob SquarePants Movie
CountryShare
United States55.5%
Mexico8.3%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The SpongeBob SquarePants Movie audience in United States is strongest.

Fig. 05

Top regions by affinity

The SpongeBob SquarePants Movie fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~50K1.75×
02West Virginia~6K1.46×
03Nebraska~6K1.20×
04Arkansas~9K1.19×
05Kentucky~10K1.18×
06Oklahoma~10K1.18×
07Indiana~20K1.17×
08Idaho~6K1.17×
09Arizona~20K1.13×
10New Mexico~5K1.11×
11Texas~90K1.09×
12Missouri~20K1.09×
13Maine~4K1.08×
14Mississippi~8K1.07×
15North Carolina~30K1.06×
16New Hampshire~4K1.06×
17California~100K1.05×
18Pennsylvania~30K1.05×
19North Dakota~2K1.05×
20Nevada~9K1.04×
21Georgia~30K1.02×
22Michigan~30K1.02×
23Alabama~10K1.02×
24Wisconsin~10K1.00×
25Louisiana~10K1.00×
26Tennessee~20K0.99×
27New Jersey~20K0.98×
28Kansas~7K0.98×
29Illinois~30K0.97×
30Utah~8K0.96×
31South Dakota~2K0.96×
32Oregon~10K0.95×
33Iowa~7K0.95×
34Rhode Island~3K0.95×
35Florida~60K0.94×
36Maryland~20K0.94×
37South Carolina~10K0.94×
38Virginia~20K0.93×
39Connecticut~9K0.93×
40Delaware~2K0.92×
41New York~50K0.90×
42Montana~2K0.89×
43Washington~20K0.88×
44Alaska~2K0.87×
45Vermont~1K0.87×
46Minnesota~10K0.85×
47Massachusetts~10K0.80×
48Colorado~10K0.78×
49Hawaii~3K0.68×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — The SpongeBob SquarePants Movie, United States
0.62×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The SpongeBob SquarePants Movie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The SpongeBob SquarePants Movie audience
#·InterestCategoryAffinity×
01Sky ArtsMovies & TV837.64×
02Ryan FitzpatrickSports77.58×
03The SpongeBob Movie: Sponge Out of WaterMovies & TV63.39×
04Avengers (band)Music & Radio50.98×
05James MarsdenMovies & TV44.62×
06Party of FiveMovies & TV44.54×
07Celebrity Big BrotherMovies & TV43.91×
08MediacomBusiness & Career43.04×
09The Loud HouseMovies & TV41.08×
10Fear FactorMovies & TV34.28×
11Nicktoons (TV channel)Movies & TV33.63×
12Rocko's Modern LifeMovies & TV30.76×
13Matthew PerryMovies & TV28.67×
14Legends (comics)Literature23.98×
15Julia Louis-DreyfusMovies & TV22.46×
16The Challenge (TV series)Movies & TV20.77×
17Rebel WilsonMovies & TV20.37×
18The HillsMovies & TV15.12×
19Pedro PascalMovies & TV13.41×
20T-MobileTechnology & Electronics9.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The SpongeBob SquarePants Movie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The SpongeBob SquarePants Movie audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.84×
Convenience OrientationPREMIUM1.45×
Social Media UsageJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The SpongeBob SquarePants Movie audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Luxury OrientationPREMIUM0.89×
TravellingTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The SpongeBob SquarePants Movie have in United States?

The SpongeBob SquarePants Movie has an estimated audience of 982,075 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The SpongeBob SquarePants Movie viewers?

51.7% of The SpongeBob SquarePants Movie fans are female, 48.3% are male, with an average age of 35.3 years.

03

Which brands do The SpongeBob SquarePants Movie fans like most?

The SpongeBob SquarePants Movie fans show strongest brand affinity for Sky Arts (837.64×), James Marsden (44.62×), and Avengers (band) (50.98×) over the country average.

04

Where do The SpongeBob SquarePants Movie fans live in United States?

The SpongeBob SquarePants Movie fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The SpongeBob SquarePants Movie fans also like?

Beyond The SpongeBob SquarePants Movie itself, the audience over-indexes on James Marsden (44.62×), Avengers (band) (50.98×), T-Mobile (9.35×), and Ryan Fitzpatrick (77.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The SpongeBob SquarePants Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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