The SpongeBob SquarePants Movie Audience in United States

The SpongeBob SquarePants Movie logo

The SpongeBob SquarePants Movie has an estimated audience of 939,777 people in United States. 51.7% are female, 48.3% are male, average age 35.3. Top regions: California, Texas, Ohio. Top brand affinities: Sky Arts, James Marsden, Avengers (band), T-Mobile, Ryan Fitzpatrick.

The average The SpongeBob SquarePants Movie fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Sky Arts, James Marsden, Avengers (band), with strongest over-indexing on Sky Arts (837.64× the country average). Demographically, the The SpongeBob SquarePants Movie audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The SpongeBob SquarePants Movie fans

Demographic split for The SpongeBob SquarePants Movie audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.3
Estimated audience size939,777

Audience persona

The typical The SpongeBob SquarePants Movie fan in United States is balanced, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sky Arts.

Top regions in United States

Top regions ranked by reach for The SpongeBob SquarePants Movie in United States
RegionReachAffinity
California114,8691.11×
Texas91,0641.13×
Ohio63,3882.19×
Florida61,9420.97×
New York47,3790.9×
Pennsylvania32,0881.01×
Illinois31,2321×
North Carolina29,9661.06×
Georgia29,7231.03×
New Jersey24,4671.02×
Michigan24,3770.99×
Virginia21,8360.95×
Arizona20,7971.08×
Indiana20,4931.19×
Tennessee19,4761.03×
Missouri17,1531.13×
Washington16,8760.9×
Maryland14,8660.92×
Massachusetts14,6740.79×
Kentucky13,9881.19×
Wisconsin13,5260.96×
South Carolina13,2300.94×
Alabama13,0010.99×
Oklahoma12,8791.23×
Louisiana12,0891×
Colorado11,4910.78×
Minnesota11,1370.83×
Oregon10,6780.99×
Arkansas9,6091.24×
Nevada9,4811.04×
Connecticut7,9380.84×
Utah7,9110.94×
Mississippi7,6740.99×
Kansas7,2420.98×
Iowa6,9020.89×
West Virginia6,4251.47×
Idaho5,9051.25×
New Mexico5,0011.06×
Nebraska4,9911.06×
Maine3,7811.12×
New Hampshire3,6360.98×
Rhode Island2,6330.88×
Hawaii2,1960.54×
Delaware2,1670.84×
Montana2,1270.82×
South Dakota1,9070.88×
North Dakota1,8320.95×
Washington, District of Columbia1,5030.53×
Alaska1,4880.74×
Vermont1,3410.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The SpongeBob SquarePants Movie audience
BrandAffinityCategory
Sky Arts837.64×Movies & TV
James Marsden44.62×Movies & TV
Avengers (band)50.98×Music & Radio
T-Mobile9.35×Technology & Electronics
Ryan Fitzpatrick77.58×Sports
Celebrity Big Brother43.91×Movies & TV
Pedro Pascal13.41×Movies & TV
The SpongeBob Movie: Sponge Out of Water63.39×Movies & TV
The Hills15.12×Movies & TV
Matthew Perry28.67×Movies & TV
The Challenge (TV series)20.77×Movies & TV
Andy García27.36×Movies & TV
Mediacom43.04×Business & Career
Nicktoons (TV channel)33.63×Movies & TV
Julia Louis-Dreyfus22.46×Movies & TV
The Loud House41.08×Movies & TV
Party of Five44.54×Movies & TV
Legends (comics)23.98×Literature
Rocko's Modern Life30.76×Movies & TV
Rebel Wilson20.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The SpongeBob SquarePants Movie audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.34
Price SensitivityPREMIUM1.78
ExtroversionTHRILL1.53
Family OrientationCONSERVATISM1.32
SustainabilityBALANCE1.29
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for The SpongeBob SquarePants Movie
CountryShare
United States58.4%
Mexico6.0%
United Kingdom4.6%

See The SpongeBob SquarePants Movie audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The SpongeBob SquarePants Movie have in United States?

The SpongeBob SquarePants Movie has an estimated audience of 939,777 people in United States, concentrated in California and Texas.

What is the gender split and age of The SpongeBob SquarePants Movie fans?

51.7% of The SpongeBob SquarePants Movie fans are female, 48.3% are male, with an average age of 35.3 years.

Which brands do The SpongeBob SquarePants Movie fans like most?

The SpongeBob SquarePants Movie fans show strongest brand affinity for Sky Arts (837.64×), James Marsden (44.62×), and Avengers (band) (50.98×) over the country average.

Where do The SpongeBob SquarePants Movie fans live in United States?

The SpongeBob SquarePants Movie fans in United States are most concentrated in California (reach 114,869), Texas (reach 91,064), and Ohio (reach 63,388). These three regions account for the largest share of the active audience.

What other brands do The SpongeBob SquarePants Movie fans also like?

Beyond The SpongeBob SquarePants Movie itself, the audience over-indexes on James Marsden (44.62×), Avengers (band) (50.98×), T-Mobile (9.35×), and Ryan Fitzpatrick (77.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The SpongeBob SquarePants Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.