Jrue Holiday Audience in United States

Jrue Holiday logo

Jrue Holiday has an estimated audience of 2,203,556 people in United States. 34.6% are female, 65.4% are male, average age 38.9. Top regions: California, Massachusetts, Texas. Top brand affinities: Brook Lopez, De'Aaron Fox, FlightAware, Chauncey Billups, Tim Horton.

The average Jrue Holiday fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Brook Lopez, De'Aaron Fox, FlightAware, with strongest over-indexing on Brook Lopez (489.11× the country average). Demographically, the Jrue Holiday audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Jrue Holiday fans

Demographic split for Jrue Holiday audience in United States
MetricValue
Female34.6%
Male65.4%
Average age38.9
Estimated audience size2,203,556

Audience persona

The typical Jrue Holiday fan in United States is more male, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Brook Lopez.

Top regions in United States

Top regions ranked by reach for Jrue Holiday in United States
RegionReachAffinity
California216,9670.9×
Massachusetts201,8364.65×
Texas158,0240.83×
New York151,8851.23×
Florida129,5240.87×
Illinois80,2101.09×
North Carolina75,2331.13×
Pennsylvania74,1411×
Ohio67,1860.99×
New Jersey66,5831.19×
Georgia65,4380.96×
Virginia56,4021.05×
Michigan47,7030.83×
Wisconsin47,1961.42×
Maryland46,5321.23×
Louisiana41,9301.48×
Arizona41,3550.92×
Tennessee39,2420.89×
Indiana38,6880.96×
Connecticut32,0231.45×
South Carolina29,0910.88×
Washington26,0610.59×
Colorado25,0650.72×
Minnesota23,6980.75×
Missouri23,5780.66×
New Hampshire23,1382.66×
Alabama22,4650.73×
Kentucky22,4270.81×
Rhode Island17,5412.5×
Oregon17,0400.67×
Mississippi16,3550.9×
Maine16,2792.06×
Oklahoma14,6230.6×
Nevada14,3080.67×
Arkansas12,6500.7×
Iowa11,8320.65×
Kansas11,3370.65×
Utah9,8470.5×
Washington, District of Columbia8,2821.25×
Hawaii6,3860.67×
Nebraska6,2210.56×
West Virginia5,5790.54×
Delaware5,4720.9×
New Mexico4,9130.44×
Vermont4,6491.2×
Idaho4,1420.37×
Montana2,6970.44×
South Dakota2,4790.49×
North Dakota2,3620.52×
Alaska2,2140.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jrue Holiday audience
BrandAffinityCategory
Brook Lopez489.11×Sports
De'Aaron Fox372.82×Sports
FlightAware158.78×Travel & Leisure
Chauncey Billups266.17×Sports
Tim Horton83.75×Sports
Cameron Jordan275.95×Sports
Jonas Valančiūnas249.3×Sports
Damian Lillard95.26×Sports
Candace Parker186.79×Sports
WNBA37.47×Sports
Derek Fisher278.18×Sports
Iman Shumpert143.45×Sports
Victor Oladipo224.1×Sports
J. J. Redick153.38×Sports
Caitlin Clark37.47×Sports
Anthony Davis (basketball)64.96×Sports
Giannis Antetokounmpo48.34×Sports
Baron Davis179.11×Sports
Jerry Jones65.12×Sports
Kris Humphries156.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jrue Holiday audience
TraitClusterScore
IndulgenceJOY1.24
Price SensitivityPREMIUM1.2
Risk AppetiteTHRILL1.18
CreativityOPEN1.1
ExtroversionTHRILL1.09
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Jrue Holiday
CountryShare
United States54.8%
Brazil6.2%
Canada3.9%

See Jrue Holiday audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Jrue Holiday have in United States?

Jrue Holiday has an estimated audience of 2,203,556 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Jrue Holiday fans?

34.6% of Jrue Holiday fans are female, 65.4% are male, with an average age of 38.9 years.

Which brands do Jrue Holiday fans like most?

Jrue Holiday fans show strongest brand affinity for Brook Lopez (489.11×), De'Aaron Fox (372.82×), and FlightAware (158.78×) over the country average.

Where do Jrue Holiday fans live in United States?

Jrue Holiday fans in United States are most concentrated in California (reach 216,967), Massachusetts (reach 201,836), and Texas (reach 158,024). These three regions account for the largest share of the active audience.

What other brands do Jrue Holiday fans also like?

Beyond Jrue Holiday itself, the audience over-indexes on De'Aaron Fox (372.82×), FlightAware (158.78×), Chauncey Billups (266.17×), and Tim Horton (83.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jrue Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.