Rascasse Audience Intelligence

Jrue Holiday Audience in United States

A data profile of the people who buy, follow and care about Jrue Holiday in United States — modelled from more than twelve digital signal sources. Jrue Holiday has an estimated audience of 1,783,542 people in United States.

#171among Basketball in United States#2959among Person in United States#1394in Sports

The average Jrue Holiday fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include De'Aaron Fox, FlightAware, Brook Lopez, with strongest over-indexing on De'Aaron Fox (372.82× the country average).

Demographically, the Jrue Holiday audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jrue Holiday fan in United States is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jrue Holiday profile in United States.

Audience size
1.8M
in United States
Gender
34.6%♀
65.4% male
Age
38.9
average years
Country rank
#15570
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jrue Holiday fans

34.6% are female, 65.4% are male, average age 38.9.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Jrue Holiday audience in United States
MetricValue
Female34.6%
Male65.4%
Average age38.9
Estimated audience size1,783,542
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Jrue Holiday audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3926%
40-4917%
50+18%
Fig. 04

Worldwide distribution

50.7%

of the worldwide Jrue Holiday audience comes from United States.

Worldwide audience distribution share by country for Jrue Holiday
CountryShare
United States50.7%
Brazil6.4%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jrue Holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

Jrue Holiday fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K4.06×
02Oregon~70K2.89×
03New Hampshire~20K2.45×
04Rhode Island~20K2.31×
05Maine~10K1.90×
06Wisconsin~60K1.73×
07Louisiana~40K1.46×
08Connecticut~30K1.36×
09Washington, District of Columbia~8K1.19×
10New York~100K1.17×
11Maryland~40K1.17×
12Vermont~4K1.16×
13New Jersey~60K1.12×
14North Carolina~70K1.06×
15Illinois~80K1.05×
16Virginia~50K1.02×
17Georgia~70K0.99×
18Mississippi~20K0.98×
19Pennsylvania~70K0.95×
20Delaware~6K0.95×
21Ohio~60K0.94×
22Indiana~40K0.94×
23Arizona~40K0.93×
24California~200K0.90×
25South Carolina~30K0.88×
26Florida~100K0.87×
27Tennessee~40K0.87×
28Texas~200K0.84×
29Minnesota~30K0.83×
30Michigan~50K0.81×
31Alabama~20K0.81×
32Kentucky~20K0.80×
33Arkansas~10K0.80×
34Hawaii~7K0.77×
35Washington~30K0.76×
36Nevada~20K0.75×
37Colorado~20K0.71×
38Missouri~20K0.70×
39Iowa~10K0.68×
40Kansas~10K0.67×
41Oklahoma~20K0.66×
42North Dakota~3K0.66×
43West Virginia~7K0.65×
44South Dakota~3K0.64×
45Alaska~3K0.63×
46Nebraska~7K0.60×
47Montana~3K0.55×
48Utah~10K0.54×
49New Mexico~6K0.52×
50Idaho~5K0.49×
Fig. 06

Affinity by region

Affinity by region — Jrue Holiday, United States
0.49×1.00×4.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jrue Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jrue Holiday audience
#·InterestCategoryAffinity×
01Brook LopezSports489.11×
02De'Aaron FoxSports372.82×
03Derek FisherSports278.18×
04Cameron JordanSports275.95×
05Chauncey BillupsSports266.17×
06Jonas ValančiūnasSports249.30×
07Victor OladipoSports224.10×
08Candace ParkerSports186.79×
09Baron DavisSports179.11×
10FlightAwareTravel & Leisure158.78×
11Kris HumphriesSports156.16×
12J. J. RedickSports153.38×
13Iman ShumpertSports143.45×
14Damian LillardSports95.26×
15Tim HortonSports83.75×
16Jerry JonesSports65.12×
17Anthony Davis (basketball)Sports64.96×
18Giannis AntetokounmpoSports48.34×
19WNBASports37.47×
20Caitlin ClarkSports37.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jrue Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jrue Holiday audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.57×
TraditionCONSERVATISM1.26×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jrue Holiday audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.75×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jrue Holiday have in United States?

Jrue Holiday has an estimated audience of 1,783,542 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Jrue Holiday fans?

34.6% of Jrue Holiday fans are female, 65.4% are male, with an average age of 38.9 years.

03

Which brands do Jrue Holiday fans like most?

Jrue Holiday fans show strongest brand affinity for De'Aaron Fox (372.82×), FlightAware (158.78×), and Brook Lopez (489.11×) over the country average.

04

Where do Jrue Holiday fans live in United States?

Jrue Holiday fans in United States are most concentrated in California (reach ~200K), Massachusetts (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jrue Holiday fans also like?

Beyond Jrue Holiday itself, the audience over-indexes on FlightAware (158.78×), Brook Lopez (489.11×), Chauncey Billups (266.17×), and Tim Horton (83.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jrue Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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