Candace Parker Audience in United States

Candace Parker has an estimated audience of 1,012,075 people in United States. 44.8% are female, 55.2% are male, average age 29.9. Top regions: California, Texas, New York. Top brand affinities: Jrue Holiday, Brook Lopez, Logic puzzles, Duke Blue Devils men's basketball, De'Aaron Fox.

The average Candace Parker fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jrue Holiday, Brook Lopez, Logic puzzles, with strongest over-indexing on Jrue Holiday (132.28× the country average). Demographically, the Candace Parker audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Candace Parker fans

Demographic split for Candace Parker audience in United States
MetricValue
Female44.8%
Male55.2%
Average age29.9
Estimated audience size1,012,075

Audience persona

The typical Candace Parker fan in United States is more male, around 29.9 years old, with strong Quality Awareness tendencies and a notable affinity for Jrue Holiday.

Top regions in United States

Top regions ranked by reach for Candace Parker in United States
RegionReachAffinity
California106,0990.95×
Texas86,9201×
New York59,2261.05×
Illinois58,2831.73×
Florida58,0850.85×
Georgia44,7201.43×
Tennessee43,2162.13×
North Carolina37,5051.23×
Ohio34,4011.1×
Pennsylvania29,9650.88×
Virginia28,1531.14×
Michigan25,3730.96×
New Jersey25,1190.98×
Indiana25,1081.36×
Maryland24,9221.43×
Arizona20,1590.98×
South Carolina20,0191.31×
Alabama19,4361.37×
Louisiana17,6571.35×
Massachusetts17,3770.87×
Missouri16,1590.99×
Washington14,8180.73×
Wisconsin14,5580.96×
Kentucky13,7911.09×
Minnesota13,4890.93×
Colorado12,9480.81×
Iowa12,3451.48×
Nevada11,7201.2×
Mississippi11,6051.39×
Connecticut11,2891.11×
Oklahoma10,6550.95×
Oregon8,8350.76×
Arkansas8,8101.06×
Kansas7,2930.91×
Utah5,0940.56×
Nebraska4,4000.87×
Washington, District of Columbia4,0791.34×
New Mexico3,8500.76×
Hawaii3,3480.77×
West Virginia3,1580.67×
Idaho2,8550.56×
Delaware2,8221.01×
New Hampshire2,5090.63×
Rhode Island2,3810.74×
Maine2,3630.65×
South Dakota1,9080.82×
Montana1,8990.68×
North Dakota1,6030.77×
Alaska1,3180.61×
Vermont1,0280.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candace Parker audience
BrandAffinityCategory
Jrue Holiday132.28×Sports
Brook Lopez142.82×Sports
Logic puzzles90.12×Games
Duke Blue Devils men's basketball22.51×Sports
De'Aaron Fox54.65×Sports
Sia46.7×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Gonzaga Bulldogs men's basketball33.78×Sports
Matt Bomer29.27×Movies & TV
Jim Parsons29.06×Movies & TV
Lindsey Vonn15.83×Sports
Chris Paul22.11×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Respite care50.42×Health
Damian Lillard20.86×Sports
Rosie O'Donnell20×Movies & TV
Kia Sportage26.13×Cars & Mobility
Sandals Resorts27.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candace Parker audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Early Adopter MentalityPOWER1.5
LGBTQ+ IdentityOPEN1.33
Healthy LifestyleBALANCE1.21
Convenience OrientationPREMIUM1.17
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Candace Parker
CountryShare
United States87.1%
Canada3.8%
Australia1.5%

See Candace Parker audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Candace Parker have in United States?

Candace Parker has an estimated audience of 1,012,075 people in United States, concentrated in California and Texas.

What is the gender split and age of Candace Parker fans?

44.8% of Candace Parker fans are female, 55.2% are male, with an average age of 29.9 years.

Which brands do Candace Parker fans like most?

Candace Parker fans show strongest brand affinity for Jrue Holiday (132.28×), Brook Lopez (142.82×), and Logic puzzles (90.12×) over the country average.

Where do Candace Parker fans live in United States?

Candace Parker fans in United States are most concentrated in California (reach 106,099), Texas (reach 86,920), and New York (reach 59,226). These three regions account for the largest share of the active audience.

What other brands do Candace Parker fans also like?

Beyond Candace Parker itself, the audience over-indexes on Brook Lopez (142.82×), Logic puzzles (90.12×), Duke Blue Devils men's basketball (22.51×), and De'Aaron Fox (54.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candace Parker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.