Rascasse Audience Intelligence

Arizona Wildcats men's basketball Audience in United States

A data profile of the people who buy, follow and care about Arizona Wildcats men's basketball in United States — modelled from more than twelve digital signal sources. Arizona Wildcats men's basketball has an estimated audience of 1,108,270 people in United States.

#263among Basketball in United States#340among Team in United States#2035in Sports

The average Arizona Wildcats men's basketball fan in United States is 38.4 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include De'Aaron Fox, Brook Lopez, Jrue Holiday, with strongest over-indexing on De'Aaron Fox (127.75× the country average).

Demographically, the Arizona Wildcats men's basketball audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona Wildcats men's basketball fan in United States is more male, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona Wildcats men's basketball profile in United States.

Audience size
1.1M
in United States
Gender
40.0%♀
60.0% male
Age
38.4
average years
Country rank
#22077
Team in United States
Fig. 01

Search interest · 12-month trend

+624%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona Wildcats men's basketball fans

40.0% are female, 60.0% are male, average age 38.4.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Arizona Wildcats men's basketball audience in United States
MetricValue
Female40.0%
Male60.0%
Average age38.4
Estimated audience size1,108,270
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Arizona Wildcats men's basketball audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Arizona Wildcats men's basketball audience comes from United States.

Worldwide audience distribution share by country for Arizona Wildcats men's basketball
CountryShare
United States96.2%
China0.6%
Brazil0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona Wildcats men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona Wildcats men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K18.71×
02New Mexico~3K2.10×
03Nevada~6K2.08×
04Montana~1K1.53×
05Arkansas~3K1.09×
06Kansas~3K1.08×
07Utah~3K1.05×
08Iowa~3K1.05×
09South Dakota<1K0.98×
10Kentucky~4K0.97×
11Idaho~1K0.95×
12Indiana~5K0.86×
13Wyoming<1K0.85×
14Colorado~4K0.84×
15Nebraska~1K0.82×
16West Virginia~1K0.79×
17Michigan~6K0.77×
18North Dakota<1K0.76×
19Alabama~3K0.74×
20Alaska<1K0.71×
21North Carolina~6K0.70×
22Washington~4K0.67×
23Hawaii<1K0.67×
24Tennessee~4K0.64×
25Missouri~3K0.62×
26Oregon~2K0.62×
27Illinois~6K0.61×
28Mississippi~1K0.58×
29Connecticut~2K0.57×
30Ohio~5K0.53×
31Texas~10K0.52×
32California~20K0.51×
33Wisconsin~2K0.51×
34South Carolina~2K0.50×
35Delaware<1K0.50×
36Virginia~4K0.49×
37Oklahoma~2K0.48×
38Rhode Island<1K0.48×
39Washington, District of Columbia<1K0.48×
40Louisiana~2K0.46×
41Minnesota~2K0.44×
42Georgia~4K0.43×
43Maine<1K0.43×
44Florida~9K0.42×
45New Hampshire<1K0.41×
46Maryland~2K0.38×
47New Jersey~3K0.35×
48Pennsylvania~3K0.34×
49New York~6K0.33×
50Massachusetts~2K0.33×
Fig. 06

Affinity by region

Affinity by region — Arizona Wildcats men's basketball, United States
0.33×1.00×18.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona Wildcats men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona Wildcats men's basketball audience
#·InterestCategoryAffinity×
01Brook LopezSports161.73×
02Arizona Wildcats footballSports128.18×
03De'Aaron FoxSports127.75×
04Jrue HolidaySports105.26×
05Arizona WildcatsSports81.62×
06Victor OladipoSports79.48×
07Candace ParkerSports67.05×
08Florida Gators men's basketballSports60.25×
09Seattle StormSports43.73×
10UCLA Bruins men's basketballSports43.03×
11Virginia Cavaliers men's basketballSports35.64×
12Gonzaga Bulldogs men's basketballSports30.63×
13Villanova Wildcats men's basketballSports28.94×
14Damian LillardSports28.65×
15Duke Blue Devils men's basketballSports22.45×
16Anthony Davis (basketball)Sports20.29×
17Giannis AntetokounmpoSports17.61×
18Dennis QuaidMovies & TV15.99×
19WNBASports15.68×
20Caitlin ClarkSports15.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona Wildcats men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona Wildcats men's basketball audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.97×
SpiritualityBALANCE1.19×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona Wildcats men's basketball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Design AffinityPREMIUM0.87×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona Wildcats men's basketball have in United States?

Arizona Wildcats men's basketball has an estimated audience of 1,108,270 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Arizona Wildcats men's basketball fans?

40.0% of Arizona Wildcats men's basketball fans are female, 60.0% are male, with an average age of 38.4 years.

03

Which brands do Arizona Wildcats men's basketball fans like most?

Arizona Wildcats men's basketball fans show strongest brand affinity for De'Aaron Fox (127.75×), Brook Lopez (161.73×), and Jrue Holiday (105.26×) over the country average.

04

Where do Arizona Wildcats men's basketball fans live in United States?

Arizona Wildcats men's basketball fans in United States are most concentrated in Arizona (reach ~100K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona Wildcats men's basketball fans also like?

Beyond Arizona Wildcats men's basketball itself, the audience over-indexes on Brook Lopez (161.73×), Jrue Holiday (105.26×), Arizona Wildcats football (128.18×), and WNBA (15.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Arizona Wildcats men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Wildcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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