Arizona Wildcats men's basketball Audience in United States

Arizona Wildcats men's basketball logo

Arizona Wildcats men's basketball has an estimated audience of 302,181 people in United States. 40.0% are female, 60.0% are male, average age 38.4. Top regions: Arizona, California, Texas. Top brand affinities: De'Aaron Fox, Brook Lopez, Arizona Wildcats football, Jrue Holiday, WNBA.

The average Arizona Wildcats men's basketball fan in United States is 38.4 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include De'Aaron Fox, Brook Lopez, Arizona Wildcats football, with strongest over-indexing on De'Aaron Fox (127.75× the country average). Demographically, the Arizona Wildcats men's basketball audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Arizona Wildcats men's basketball fans

Demographic split for Arizona Wildcats men's basketball audience in United States
MetricValue
Female40.0%
Male60.0%
Average age38.4
Estimated audience size302,181

Audience persona

The typical Arizona Wildcats men's basketball fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for De'Aaron Fox.

Top regions in United States

Top regions ranked by reach for Arizona Wildcats men's basketball in United States
RegionReachAffinity
Arizona141,69922.97×
California16,6470.5×
Texas11,7430.45×
Nevada6,7182.3×
North Carolina6,3530.7×
Florida5,9160.29×
Illinois4,7530.47×
New York4,3270.26×
Washington3,8050.63×
Colorado3,6990.78×
Virginia3,6150.49×
Ohio3,4630.37×
Tennessee3,1440.52×
New Mexico3,1212.06×
Kentucky2,7280.72×
Pennsylvania2,5070.25×
Utah2,4490.9×
Georgia2,4000.26×
Missouri2,3030.47×
Michigan2,2910.29×
Indiana2,2360.4×
Wisconsin2,2200.49×
Oregon2,1360.62×
Alabama2,1030.5×
Iowa2,0200.81×
Kansas1,9120.8×
New Jersey1,7470.23×
Maryland1,4980.29×
South Carolina1,4940.33×
Montana1,4361.71×
Louisiana1,2960.33×
Massachusetts1,2540.21×
West Virginia1,1980.85×
Oklahoma1,1480.34×
Minnesota1,1330.26×
Idaho1,1300.75×
Arkansas9930.4×
Mississippi9710.39×
Connecticut7340.24×
Hawaii7180.55×
South Dakota6490.93×
Nebraska5850.39×
Washington, District of Columbia3920.43×
North Dakota3920.63×
Alaska3540.55×
Wyoming3000.67×
Maine2850.26×
Rhode Island2650.28×
Delaware2290.27×
New Hampshire1840.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arizona Wildcats men's basketball audience
BrandAffinityCategory
De'Aaron Fox127.75×Sports
Brook Lopez161.73×Sports
Arizona Wildcats football128.18×Sports
Jrue Holiday105.26×Sports
WNBA15.68×Sports
Duke Blue Devils men's basketball22.45×Sports
Candace Parker67.05×Sports
Arizona Wildcats81.62×Sports
Caitlin Clark15.68×Sports
Victor Oladipo79.48×Sports
Florida Gators men's basketball60.25×Sports
Damian Lillard28.65×Sports
Virginia Cavaliers men's basketball35.64×Sports
Giannis Antetokounmpo17.61×Sports
Gonzaga Bulldogs men's basketball30.63×Sports
Anthony Davis (basketball)20.29×Sports
Seattle Storm43.73×Sports
Villanova Wildcats men's basketball28.94×Sports
Angel Reese11.32×Sports
Dennis Quaid15.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arizona Wildcats men's basketball audience
TraitClusterScore
PatriotismCONSERVATISM2.23
Risk AppetiteTHRILL1.47
IndulgenceJOY1.2
Community OrientationOPEN1.18
Family OrientationCONSERVATISM1.15
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Arizona Wildcats men's basketball
CountryShare
United States88.9%
China1.9%
Australia1.4%

See Arizona Wildcats men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Arizona Wildcats men's basketball have in United States?

Arizona Wildcats men's basketball has an estimated audience of 302,181 people in United States, concentrated in Arizona and California.

What is the gender split and age of Arizona Wildcats men's basketball fans?

40.0% of Arizona Wildcats men's basketball fans are female, 60.0% are male, with an average age of 38.4 years.

Which brands do Arizona Wildcats men's basketball fans like most?

Arizona Wildcats men's basketball fans show strongest brand affinity for De'Aaron Fox (127.75×), Brook Lopez (161.73×), and Arizona Wildcats football (128.18×) over the country average.

Where do Arizona Wildcats men's basketball fans live in United States?

Arizona Wildcats men's basketball fans in United States are most concentrated in Arizona (reach 141,699), California (reach 16,647), and Texas (reach 11,743). These three regions account for the largest share of the active audience.

What other brands do Arizona Wildcats men's basketball fans also like?

Beyond Arizona Wildcats men's basketball itself, the audience over-indexes on Brook Lopez (161.73×), Arizona Wildcats football (128.18×), Jrue Holiday (105.26×), and WNBA (15.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Wildcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.