Rascasse Audience Intelligence

Arizona Wildcats football Audience in United States

A data profile of the people who buy, follow and care about Arizona Wildcats football in United States — modelled from more than twelve digital signal sources. Arizona Wildcats football has an estimated audience of 782,274 people in United States.

#445among American football in United States#418among Team in United States#2600in Sports

The average Arizona Wildcats football fan in United States is 43.5 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Arizona Wildcats men's basketball, Nebraska Cornhuskers football, Tennessee Volunteers football, with strongest over-indexing on Arizona Wildcats men's basketball (128.18× the country average).

Demographically, the Arizona Wildcats football audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona Wildcats football fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Arizona Wildcats men's basketball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona Wildcats football profile in United States.

Audience size
782K
in United States
Gender
41.4%♀
58.6% male
Age
43.5
average years
Country rank
#27862
Team in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona Wildcats football fans

41.4% are female, 58.6% are male, average age 43.5.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Arizona Wildcats football audience in United States
MetricValue
Female41.4%
Male58.6%
Average age43.5
Estimated audience size782,274
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Arizona Wildcats football audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3915%
40-4926%
50+31%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Arizona Wildcats football audience comes from United States.

Worldwide audience distribution share by country for Arizona Wildcats football
CountryShare
United States87.6%
Canada3.2%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona Wildcats football audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona Wildcats football fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~600K19.77×
02Nevada~40K2.34×
03Utah~30K2.24×
04New Mexico~10K1.41×
05Colorado~30K1.22×
06Hawaii~8K1.16×
07Idaho~8K1.03×
08Kansas~10K1.02×
09Alabama~20K0.97×
10West Virginia~7K0.97×
11Nebraska~7K0.95×
12Iowa~10K0.90×
13Montana~4K0.90×
14Wyoming~2K0.86×
15Mississippi~10K0.81×
16Oregon~10K0.68×
17Washington~20K0.67×
18Louisiana~10K0.67×
19California~100K0.66×
20Tennessee~20K0.65×
21Oklahoma~10K0.65×
22South Dakota~2K0.64×
23Alaska~2K0.64×
24North Dakota~2K0.60×
25South Carolina~10K0.59×
26Arkansas~8K0.59×
27Texas~80K0.57×
28Georgia~30K0.54×
29Ohio~30K0.53×
30Delaware~2K0.51×
31Kentucky~10K0.50×
32Washington, District of Columbia~2K0.50×
33Illinois~20K0.45×
34North Carolina~20K0.45×
35Florida~50K0.44×
36Missouri~10K0.44×
37Rhode Island~2K0.43×
38Michigan~20K0.42×
39Virginia~20K0.42×
40Indiana~10K0.42×
41Pennsylvania~20K0.39×
42Maryland~10K0.39×
43New Hampshire~2K0.39×
44Maine~2K0.39×
45Wisconsin~9K0.38×
46Minnesota~8K0.36×
47Massachusetts~10K0.35×
48Connecticut~5K0.33×
49New Jersey~10K0.30×
50New York~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Arizona Wildcats football, United States
0.27×1.00×19.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona Wildcats football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona Wildcats football audience
#·InterestCategoryAffinity×
01Arizona Wildcats men's basketballSports128.18×
02Rob GronkowskiSports40.41×
03Washington Huskies footballSports40.13×
04Arkansas Razorbacks footballSports36.30×
05Iowa Hawkeyes footballSports29.96×
06Stacy KeiblerMovies & TV27.54×
07Nebraska Cornhuskers footballSports26.62×
08Oregon Ducks footballSports23.27×
09Tennessee Volunteers footballSports19.17×
10Auburn Tigers footballSports19.09×
11Penn State Nittany Lions footballSports17.57×
12Florida State Seminoles footballSports16.87×
13Wisconsin Badgers footballSports16.85×
14Florida Gators footballSports14.00×
15Clemson Tigers footballSports13.14×
16Arizona DiamondbacksSports11.68×
17Boston BruinsSports9.88×
18LSU Tigers footballSports9.79×
19Ohio State Buckeyes footballSports9.66×
20FedExBusiness & Career3.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona Wildcats football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona Wildcats football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Convenience OrientationPREMIUM1.84×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona Wildcats football audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.68×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona Wildcats football have in United States?

Arizona Wildcats football has an estimated audience of 782,274 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Arizona Wildcats football fans?

41.4% of Arizona Wildcats football fans are female, 58.6% are male, with an average age of 43.5 years.

03

Which brands do Arizona Wildcats football fans like most?

Arizona Wildcats football fans show strongest brand affinity for Arizona Wildcats men's basketball (128.18×), Nebraska Cornhuskers football (26.62×), and Tennessee Volunteers football (19.17×) over the country average.

04

Where do Arizona Wildcats football fans live in United States?

Arizona Wildcats football fans in United States are most concentrated in Arizona (reach ~600K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona Wildcats football fans also like?

Beyond Arizona Wildcats football itself, the audience over-indexes on Nebraska Cornhuskers football (26.62×), Tennessee Volunteers football (19.17×), Rob Gronkowski (40.41×), and Washington Huskies football (40.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Arizona Wildcats football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Wildcats football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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