Oregon Ducks football Audience in United States

Oregon Ducks football logo

Oregon Ducks football has an estimated audience of 4,307,031 people in United States. 42.0% are female, 58.0% are male, average age 36.4. Top regions: Oregon, Washington, California. Top brand affinities: Petróleo, Boise State Broncos football, Nebraska Cornhuskers football, Florida Gators football, Ole Miss Rebels football.

The average Oregon Ducks football fan in United States is 36.4 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Petróleo, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Petróleo (97.54× the country average). Demographically, the Oregon Ducks football audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Oregon Ducks football fans

Demographic split for Oregon Ducks football audience in United States
MetricValue
Female42.0%
Male58.0%
Average age36.4
Estimated audience size4,307,031

Audience persona

The typical Oregon Ducks football fan in United States is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Petróleo.

Top regions in United States

Top regions ranked by reach for Oregon Ducks football in United States
RegionReachAffinity
Oregon1,285,40926.04×
Washington234,1332.71×
California210,4170.44×
Texas112,9670.31×
Florida86,5540.3×
Ohio84,1240.63×
Arizona68,7040.78×
Georgia56,6000.43×
Idaho54,4572.52×
Michigan45,9570.41×
Pennsylvania40,5980.28×
Tennessee39,9070.46×
North Carolina37,6810.29×
Nevada34,7040.83×
Illinois34,4490.24×
New York32,4770.13×
South Carolina32,2780.5×
Colorado30,0360.44×
Alabama29,4550.49×
Indiana27,7070.35×
Virginia27,4640.26×
Hawaii23,1131.25×
Utah21,4110.56×
Oklahoma20,7330.43×
Louisiana17,7820.32×
Missouri17,1440.25×
Montana16,1251.35×
New Jersey16,0450.15×
Kentucky15,5900.29×
Maryland15,2940.21×
Mississippi14,8840.42×
Wisconsin14,4770.22×
Alaska14,2621.55×
Iowa14,0270.4×
Massachusetts12,2680.14×
Minnesota12,0770.2×
Arkansas10,9870.31×
Nebraska10,8070.5×
Kansas9,2660.27×
New Mexico9,0710.42×
Connecticut7,0120.16×
West Virginia6,5000.32×
South Dakota4,5050.45×
Wyoming4,1000.64×
North Dakota2,9300.33×
Washington, District of Columbia2,8880.22×
New Hampshire2,8320.17×
Maine2,4490.16×
Delaware2,2020.19×
Rhode Island1,9990.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oregon Ducks football audience
BrandAffinityCategory
Petróleo97.54×Cars & Mobility
Boise State Broncos football90.33×Sports
Nebraska Cornhuskers football48.06×Sports
Florida Gators football36.6×Sports
Ole Miss Rebels football27.08×Sports
Minnesota Golden Gophers football49.11×Sports
Arizona State Sun Devils football64.35×Sports
Ohio State Buckeyes football27.74×Sports
Texas A&M Aggies football25.77×Sports
Miami Hurricanes football34.54×Sports
Stanford Cardinal football63.54×Sports
Clemson Tigers football24.54×Sports
Florida State Seminoles football22.82×Sports
Indiana Hoosiers football17.66×Sports
Virginia Tech Hokies football43.53×Sports
Auburn Tigers football22.45×Sports
UCF Knights football67.04×Sports
TCU Horned Frogs football38.03×Sports
Louisville Cardinals football37.64×Sports
Washington Huskies football39.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oregon Ducks football audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.34
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.17
Community OrientationOPEN1.07
ExtroversionTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Oregon Ducks football
CountryShare
United States84.3%
Japan2.9%
Germany1.5%

See Oregon Ducks football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Oregon Ducks football have in United States?

Oregon Ducks football has an estimated audience of 4,307,031 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Oregon Ducks football fans?

42.0% of Oregon Ducks football fans are female, 58.0% are male, with an average age of 36.4 years.

Which brands do Oregon Ducks football fans like most?

Oregon Ducks football fans show strongest brand affinity for Petróleo (97.54×), Boise State Broncos football (90.33×), and Nebraska Cornhuskers football (48.06×) over the country average.

Where do Oregon Ducks football fans live in United States?

Oregon Ducks football fans in United States are most concentrated in Oregon (reach 1,285,409), Washington (reach 234,133), and California (reach 210,417). These three regions account for the largest share of the active audience.

What other brands do Oregon Ducks football fans also like?

Beyond Oregon Ducks football itself, the audience over-indexes on Boise State Broncos football (90.33×), Nebraska Cornhuskers football (48.06×), Florida Gators football (36.6×), and Ole Miss Rebels football (27.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon Ducks football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.