Virginia Tech Hokies football Audience in United States

Virginia Tech Hokies football logo

Virginia Tech Hokies football has an estimated audience of 2,153,919 people in United States. 38.5% are female, 61.5% are male, average age 36.3. Top regions: Virginia, North Carolina, Florida. Top brand affinities: Product design, Jesse Plemons, edureka, Nebraska Cornhuskers football, Chili con carne.

The average Virginia Tech Hokies football fan in United States is 36.3 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Florida. Top brand affinities include Product design, Jesse Plemons, edureka, with strongest over-indexing on Product design (3.18× the country average). Demographically, the Virginia Tech Hokies football audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Community Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Virginia Tech Hokies football fans

Demographic split for Virginia Tech Hokies football audience in United States
MetricValue
Female38.5%
Male61.5%
Average age36.3
Estimated audience size2,153,919

Audience persona

The typical Virginia Tech Hokies football fan in United States is more male, around 36.3 years old, with strong Community Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Virginia Tech Hokies football in United States
RegionReachAffinity
Virginia1,145,80021.84×
North Carolina181,2012.8×
Florida103,4800.71×
Georgia73,1251.1×
South Carolina71,4322.2×
Tennessee63,0241.46×
Maryland59,7641.61×
Texas47,8730.26×
Pennsylvania47,1420.65×
New York39,4830.33×
California38,8550.16×
New Jersey36,1000.66×
Ohio29,5480.45×
West Virginia27,9422.79×
Alabama19,6770.65×
Massachusetts17,1130.4×
Illinois16,7730.23×
Michigan16,4740.29×
Colorado14,4460.43×
Kentucky12,9570.48×
Washington, District of Columbia12,8771.99×
Indiana12,3320.31×
Arizona11,7990.27×
Louisiana9,5500.34×
Connecticut9,3740.43×
Washington9,0660.21×
Minnesota8,5340.28×
Iowa7,2500.41×
Missouri7,1080.2×
Mississippi6,8220.38×
Nevada6,6980.32×
Oklahoma6,3980.27×
Delaware6,0531.02×
Arkansas5,3750.3×
Wisconsin5,2710.16×
Oregon4,6810.19×
Nebraska4,1830.39×
Utah3,7870.2×
Kansas3,7350.22×
New Hampshire3,6370.43×
Hawaii3,1140.34×
Maine2,9960.39×
Rhode Island2,8160.41×
New Mexico2,3980.22×
Montana2,2930.38×
Idaho1,7830.17×
Vermont1,2950.34×
Alaska1,0540.23×
Wyoming1,0160.32×
South Dakota1,0130.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia Tech Hokies football audience
BrandAffinityCategory
Product design3.18×Business & Career
Jesse Plemons3.21×Movies & TV
edureka29.41×Business & Career
Nebraska Cornhuskers football2.87×Sports
Chili con carne5.56×Food & Beverages
The Catherine Tate Show41.32×Movies & TV
Monogram2.65×Home & Garden
Certified diabetes educator8.89×Business & Career
Staycation2.08×Home & Garden
Urban horticulture2.25×Home & Garden
Kerang4.21×Travel & Leisure
nbc chicago3.23×Movies & TV
Glossier3.04×Beauty & Wellness
Home staging2.98×Home & Garden
Noodle (Gorillaz)2.02×Music & Radio
Charlamagne Tha God5.23×Movies & TV
Stamp collecting2.34×Home & Garden
Nipsey Hussle2.88×Music & Radio
UK garage2.63×Music & Radio
Birthday Gifts1.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia Tech Hokies football audience
TraitClusterScore
Community OrientationOPEN1.13
Social Media UsageJOY1.08
Family OrientationCONSERVATISM1.06
Pet OwnershipJOY1.03
Early Adopter MentalityPOWER1.03
Convenience OrientationPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Virginia Tech Hokies football
CountryShare
United States93.1%
United Kingdom1.6%
Canada1.3%

See Virginia Tech Hokies football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Virginia Tech Hokies football have in United States?

Virginia Tech Hokies football has an estimated audience of 2,153,919 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Virginia Tech Hokies football fans?

38.5% of Virginia Tech Hokies football fans are female, 61.5% are male, with an average age of 36.3 years.

Which brands do Virginia Tech Hokies football fans like most?

Virginia Tech Hokies football fans show strongest brand affinity for Product design (3.18×), Jesse Plemons (3.21×), and edureka (29.41×) over the country average.

Where do Virginia Tech Hokies football fans live in United States?

Virginia Tech Hokies football fans in United States are most concentrated in Virginia (reach 1,145,800), North Carolina (reach 181,201), and Florida (reach 103,480). These three regions account for the largest share of the active audience.

What other brands do Virginia Tech Hokies football fans also like?

Beyond Virginia Tech Hokies football itself, the audience over-indexes on Jesse Plemons (3.21×), edureka (29.41×), Nebraska Cornhuskers football (2.87×), and Chili con carne (5.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Tech Hokies football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.