Virginia Tech Audience in United States

Virginia Tech logo

Virginia Tech has an estimated audience of 1,779,366 people in United States. 54.9% are female, 45.1% are male, average age 41.5. Top regions: Virginia, North Carolina, California. Top brand affinities: Virginia Tech Hokies, Virginia Tech Hokies football, Virginia, Colgate University, Virginia is for Lovers.

The average Virginia Tech fan in United States is 41.5 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, California. Top brand affinities include Virginia Tech Hokies, Virginia Tech Hokies football, Virginia, with strongest over-indexing on Virginia Tech Hokies (74.71× the country average). Demographically, the Virginia Tech audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Virginia Tech fans

Demographic split for Virginia Tech audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size1,779,366

Audience persona

The typical Virginia Tech fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Virginia Tech Hokies.

Top regions in United States

Top regions ranked by reach for Virginia Tech in United States
RegionReachAffinity
Virginia502,82411.6×
North Carolina108,2372.02×
California100,7130.51×
New York99,3541×
Maryland92,7863.03×
Pennsylvania82,4131.38×
Florida81,4220.68×
New Jersey78,3161.73×
Texas77,0490.5×
Georgia48,6670.89×
Massachusetts44,2941.26×
Illinois38,9940.66×
Ohio35,7890.65×
Tennessee34,9560.98×
South Carolina32,6091.22×
Connecticut23,8961.34×
Michigan21,6680.47×
Washington19,2660.54×
Colorado17,1590.61×
Indiana17,0930.53×
Washington, District of Columbia16,6573.11×
Alabama15,0600.61×
Arizona14,5040.4×
West Virginia14,4991.75×
Kentucky13,7260.62×
Missouri12,1100.42×
Minnesota11,5230.45×
Louisiana10,9380.48×
Wisconsin10,7000.4×
Oregon7,4890.37×
Mississippi7,1860.49×
Oklahoma7,1000.36×
Delaware6,9851.42×
Iowa6,9480.47×
New Hampshire6,5950.94×
Kansas6,1390.44×
Nevada6,1300.36×
Utah5,6440.35×
Arkansas5,6050.38×
Rhode Island4,6000.81×
Maine4,4130.69×
Nebraska3,9590.44×
Hawaii3,3350.44×
Idaho3,0550.34×
New Mexico2,9620.33×
Vermont2,6120.84×
Montana1,8540.38×
South Dakota1,3990.34×
North Dakota1,3030.36×
Alaska1,1840.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia Tech audience
BrandAffinityCategory
Virginia Tech Hokies74.71×Sports
Virginia Tech Hokies football30.41×Sports
Virginia5.02×Travel & Leisure
Colgate University18.56×Business & Career
Virginia is for Lovers26.02×Travel & Leisure
Troy Polamalu21.18×Sports
Georgetown University11.68×Business & Career
Drake University13.53×Business & Career
University of Virginia15.33×Business & Career
Virginia Cavaliers football17.12×Sports
Movies1.51×Movies & TV
James Madison University24.74×Business & Career
Duke University9.78×Business & Career
Clemson University9.85×Business & Career
Blue Ridge Mountains6.33×Travel & Leisure
NC State Wolfpack football10.83×Sports
University of North Carolina at Chapel Hill7.92×Business & Career
American University14.7×Business & Career
University of Florida5.95×Business & Career
Columbia University7.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia Tech audience
TraitClusterScore
PatriotismCONSERVATISM1.3
Community OrientationOPEN1.27
Social Media UsageJOY1.16
Convenience OrientationPREMIUM1.11
Career OrientationPOWER1.1
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Virginia Tech
CountryShare
United States69.0%
China9.9%
Japan2.3%

See Virginia Tech audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Virginia Tech have in United States?

Virginia Tech has an estimated audience of 1,779,366 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Virginia Tech fans?

54.9% of Virginia Tech fans are female, 45.1% are male, with an average age of 41.5 years.

Which brands do Virginia Tech fans like most?

Virginia Tech fans show strongest brand affinity for Virginia Tech Hokies (74.71×), Virginia Tech Hokies football (30.41×), and Virginia (5.02×) over the country average.

Where do Virginia Tech fans live in United States?

Virginia Tech fans in United States are most concentrated in Virginia (reach 502,824), North Carolina (reach 108,237), and California (reach 100,713). These three regions account for the largest share of the active audience.

What other brands do Virginia Tech fans also like?

Beyond Virginia Tech itself, the audience over-indexes on Virginia Tech Hokies football (30.41×), Virginia (5.02×), Colgate University (18.56×), and Virginia is for Lovers (26.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.