Rascasse Audience Intelligence

Virginia Tech Audience in United States

A data profile of the people who buy, follow and care about Virginia Tech in United States — modelled from more than twelve digital signal sources. Virginia Tech has an estimated audience of 1,779,366 people in United States.

#77among University in United States#1246among POI in United States#1144in Business & Career

The average Virginia Tech fan in United States is 41.5 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, California.

Top brand affinities include Virginia Tech Hokies, Virginia Tech Hokies football, Virginia, with strongest over-indexing on Virginia Tech Hokies (74.71× the country average).

Demographically, the Virginia Tech audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia Tech fan in United States is balanced, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Virginia Tech Hokies.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia Tech profile in United States.

Audience size
1.8M
in United States
Gender
54.9%♀
45.1% male
Age
41.5
average years
Country rank
#15600
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia Tech fans

54.9% are female, 45.1% are male, average age 41.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Virginia Tech audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size1,779,366
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Virginia Tech audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4923%
50+28%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Virginia Tech audience comes from United States.

Worldwide audience distribution share by country for Virginia Tech
CountryShare
United States68.7%
China9.8%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia Tech audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia Tech fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K12.41×
02Washington, District of Columbia~20K3.18×
03Maryland~90K2.93×
04North Carolina~100K1.91×
05West Virginia~10K1.78×
06New Jersey~70K1.56×
07Delaware~7K1.39×
08Pennsylvania~80K1.36×
09Connecticut~20K1.26×
10South Carolina~30K1.24×
11Massachusetts~40K1.16×
12Tennessee~30K0.95×
13Vermont~3K0.93×
14New Hampshire~6K0.92×
15New York~90K0.91×
16Georgia~50K0.85×
17Rhode Island~5K0.82×
18Kentucky~20K0.72×
19Maine~5K0.71×
20Ohio~40K0.65×
21Florida~80K0.64×
22Alabama~20K0.62×
23Illinois~40K0.61×
24Colorado~20K0.58×
25Mississippi~8K0.54×
26Indiana~20K0.53×
27Alaska~2K0.53×
28North Dakota~2K0.52×
29Iowa~7K0.51×
30Nebraska~5K0.51×
31South Dakota~2K0.51×
32Texas~80K0.50×
33Washington~20K0.50×
34Hawaii~4K0.50×
35Montana~2K0.50×
36Louisiana~10K0.49×
37California~90K0.48×
38Kansas~7K0.47×
39Michigan~20K0.45×
40Arkansas~7K0.45×
41Missouri~10K0.44×
42Minnesota~10K0.44×
43Idaho~4K0.43×
44New Mexico~4K0.42×
45Oklahoma~8K0.41×
46Arizona~10K0.40×
47Wisconsin~10K0.40×
48Oregon~8K0.39×
49Nevada~7K0.39×
50Utah~6K0.39×
Fig. 06

Affinity by region

Affinity by region — Virginia Tech, United States
0.39×1.00×12.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia Tech audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia Tech audience
#·InterestCategoryAffinity×
01Virginia Tech HokiesSports74.71×
02Virginia Tech Hokies footballSports30.41×
03Virginia is for LoversTravel & Leisure26.02×
04James Madison UniversityBusiness & Career24.74×
05Troy PolamaluSports21.18×
06Colgate UniversityBusiness & Career18.56×
07Virginia Cavaliers footballSports17.12×
08University of VirginiaBusiness & Career15.33×
09Virginia Tech Hokies men's basketballSports15.19×
10American UniversityBusiness & Career14.70×
11Drake UniversityBusiness & Career13.53×
12Georgetown UniversityBusiness & Career11.68×
13Clemson UniversityBusiness & Career9.85×
14Duke UniversityBusiness & Career9.78×
15University of North Carolina at Chapel HillBusiness & Career7.92×
16Columbia UniversityBusiness & Career7.25×
17Blue Ridge MountainsTravel & Leisure6.33×
18University of FloridaBusiness & Career5.95×
19VirginiaTravel & Leisure5.02×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia Tech audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia Tech audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
TraditionCONSERVATISM1.47×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia Tech audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Pet OwnershipJOY1.03×
Urban LifestyleOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia Tech have in United States?

Virginia Tech has an estimated audience of 1,779,366 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Virginia Tech fans?

54.9% of Virginia Tech fans are female, 45.1% are male, with an average age of 41.5 years.

03

Which brands do Virginia Tech fans like most?

Virginia Tech fans show strongest brand affinity for Virginia Tech Hokies (74.71×), Virginia Tech Hokies football (30.41×), and Virginia (5.02×) over the country average.

04

Where do Virginia Tech fans live in United States?

Virginia Tech fans in United States are most concentrated in Virginia (reach ~500K), North Carolina (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia Tech fans also like?

Beyond Virginia Tech itself, the audience over-indexes on Virginia Tech Hokies football (30.41×), Virginia (5.02×), Colgate University (18.56×), and Virginia is for Lovers (26.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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