Virginia Audience in United States

Virginia logo

Virginia has an estimated audience of 31,727,779 people in United States. 54.1% are female, 45.9% are male, average age 43.7. Top regions: Virginia, California, Texas. Top brand affinities: Dog breed, Israel, Jeep Wagoneer, Home staging, Jeep Grand Cherokee (WJ).

The average Virginia fan in United States is 43.7 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Dog breed, Israel, Jeep Wagoneer, with strongest over-indexing on Dog breed (1.55× the country average). Demographically, the Virginia audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Virginia fans

Demographic split for Virginia audience in United States
MetricValue
Female54.1%
Male45.9%
Average age43.7
Estimated audience size31,727,779

Audience persona

The typical Virginia fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Virginia in United States
RegionReachAffinity
Virginia4,573,8485.92×
California2,946,8640.84×
Texas2,605,5310.96×
Florida2,218,0721.03×
New York2,165,7501.22×
North Carolina1,296,1871.36×
Pennsylvania1,055,2270.99×
Georgia1,016,6261.04×
Maryland925,9281.7×
Illinois881,4860.83×
New Jersey879,4551.09×
Ohio778,2870.8×
Tennessee654,8121.03×
Michigan624,3040.75×
Massachusetts620,6560.99×
Washington536,0420.84×
South Carolina530,3661.11×
Arizona524,4190.81×
Indiana451,4630.78×
Colorado407,9000.82×
Minnesota390,3660.86×
Alabama379,8450.86×
Missouri376,6880.74×
Louisiana344,9130.84×
Kentucky331,6880.83×
Wisconsin322,2720.68×
Connecticut311,2920.98×
Oklahoma268,9910.76×
Oregon257,6880.71×
Nevada242,9770.79×
West Virginia231,5421.57×
Utah230,1800.81×
Mississippi209,4430.8×
Washington, District of Columbia198,7892.08×
Kansas193,0350.77×
Iowa186,5530.71×
Arkansas186,0660.71×
Nebraska114,6380.72×
Idaho112,4620.71×
New Mexico110,4190.69×
New Hampshire107,7790.86×
Hawaii107,4320.79×
Maine102,2170.9×
Delaware94,8081.08×
Rhode Island80,7470.8×
Montana54,8030.62×
Alaska49,8130.73×
Vermont46,2400.83×
South Dakota44,4100.61×
North Dakota41,8580.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia audience
BrandAffinityCategory
Dog breed1.55×Pets & Animals
Israel2.53×Travel & Leisure
Jeep Wagoneer3.86×Cars & Mobility
Home staging2.33×Home & Garden
Jeep Grand Cherokee (WJ)2.18×Cars & Mobility
The Other Woman (2009 film)2.56×Movies & TV
Kodiak, Alaska2.42×Travel & Leisure
Hebe1.86×Home & Garden
JamBase3.22×Music & Radio
Hayward, California2.99×Travel & Leisure
Keeper (password manager)1.73×Technology & Electronics
Keith Stanfield1.74×Movies & TV
Insomnia1.52×Health
Strategic human resource planning2.11×Business & Career
Shiba Inu1.61×Pets & Animals
Enfamil1.52×Kids & Family
Takers2.09×Movies & TV
Insulin index3.13×Health
Al Ahly SC1.85×Sports
Gender-neutral language1.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia audience
TraitClusterScore
PatriotismCONSERVATISM1.36
ExtroversionTHRILL1.26
Community OrientationOPEN1.23
SustainabilityBALANCE1.21
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Virginia
CountryShare
United States75.6%
Italy2.6%
United Kingdom2.2%

See Virginia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Virginia have in United States?

Virginia has an estimated audience of 31,727,779 people in United States, concentrated in Virginia and California.

What is the gender split and age of Virginia fans?

54.1% of Virginia fans are female, 45.9% are male, with an average age of 43.7 years.

Which brands do Virginia fans like most?

Virginia fans show strongest brand affinity for Dog breed (1.55×), Israel (2.53×), and Jeep Wagoneer (3.86×) over the country average.

Where do Virginia fans live in United States?

Virginia fans in United States are most concentrated in Virginia (reach 4,573,848), California (reach 2,946,864), and Texas (reach 2,605,531). These three regions account for the largest share of the active audience.

What other brands do Virginia fans also like?

Beyond Virginia itself, the audience over-indexes on Israel (2.53×), Jeep Wagoneer (3.86×), Home staging (2.33×), and Jeep Grand Cherokee (WJ) (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.