Virginia is for Lovers Audience in United States

Virginia is for Lovers has an estimated audience of 846,739 people in United States. 58.6% are female, 41.4% are male, average age 43.5. Top regions: Virginia, California, Florida. Top brand affinities: Staples (Canada), Canva, Michelob ULTRA, Appalachian Trail, MSN.

The average Virginia is for Lovers fan in United States is 43.5 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Florida. Top brand affinities include Staples (Canada), Canva, Michelob ULTRA, with strongest over-indexing on Staples (Canada) (9.99× the country average). Demographically, the Virginia is for Lovers audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Virginia is for Lovers fans

Demographic split for Virginia is for Lovers audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.5
Estimated audience size846,739

Audience persona

The typical Virginia is for Lovers fan in United States is more female, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Virginia is for Lovers in United States
RegionReachAffinity
Virginia218,68910.6×
California55,1750.59×
Florida42,8570.75×
New York42,7600.9×
North Carolina39,5791.55×
Texas38,1960.52×
Maryland30,8742.12×
Pennsylvania28,0680.98×
Georgia23,6970.91×
Ohio19,5150.75×
New Jersey18,1280.84×
Tennessee16,5730.98×
Illinois16,5110.59×
Massachusetts15,6110.94×
Michigan13,6180.62×
Washington, District of Columbia12,2404.81×
South Carolina12,1430.95×
Washington11,3050.67×
Colorado9,1730.69×
Indiana9,1010.59×
Arizona8,4700.49×
Kentucky7,9260.75×
Missouri7,8650.58×
Alabama7,5970.64×
West Virginia6,8951.75×
Connecticut6,8370.81×
Minnesota6,3090.52×
Wisconsin6,1630.48×
Oregon5,6260.58×
Louisiana5,2230.48×
Utah5,1160.67×
Nevada5,0920.62×
Oklahoma3,8280.41×
Iowa3,6540.52×
Kansas3,5690.53×
Arkansas3,2620.47×
Maine3,1931.05×
Mississippi3,0290.43×
Delaware2,5381.09×
New Hampshire2,4350.73×
Nebraska2,3840.56×
Rhode Island2,3510.87×
Idaho2,0290.48×
Hawaii1,8720.51×
New Mexico1,5810.37×
Montana1,2520.53×
Vermont1,1860.8×
Alaska9070.5×
South Dakota7810.4×
North Dakota7600.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia is for Lovers audience
BrandAffinityCategory
Staples (Canada)9.99×Business & Career
Canva16.64×Technology & Electronics
Michelob ULTRA23.65×Food & Beverages
Appalachian Trail17.99×Travel & Leisure
MSN3.16×News
Harris Teeter7.24×Shopping
Sheetz6.34×Cars & Mobility
Great Clips4.45×Beauty & Wellness
Duke Energy7.43×Home & Garden
Virginia Tech15.14×Business & Career
Aldi2.41×Shopping
Hobby Lobby2.32×Home & Garden
Planet Fitness2.18×Sports
PSV Eindhoven19.76×Sports
Food Lion3.97×Shopping
Monster High12.44×Kids & Family
Nature1.62×Home & Garden
Washington Capitals7.93×Sports
Calgary Flames12.3×Sports
Google Flights2.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia is for Lovers audience
TraitClusterScore
TravellingTHRILL1.34
Career OrientationPOWER1.23
Quality AwarenessPREMIUM1.22
IndulgenceJOY1.2
Design AffinityPREMIUM1.19
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Virginia is for Lovers
CountryShare
United States92.2%
United Kingdom1.0%
Germany0.9%

See Virginia is for Lovers audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Virginia is for Lovers have in United States?

Virginia is for Lovers has an estimated audience of 846,739 people in United States, concentrated in Virginia and California.

What is the gender split and age of Virginia is for Lovers fans?

58.6% of Virginia is for Lovers fans are female, 41.4% are male, with an average age of 43.5 years.

Which brands do Virginia is for Lovers fans like most?

Virginia is for Lovers fans show strongest brand affinity for Staples (Canada) (9.99×), Canva (16.64×), and Michelob ULTRA (23.65×) over the country average.

Where do Virginia is for Lovers fans live in United States?

Virginia is for Lovers fans in United States are most concentrated in Virginia (reach 218,689), California (reach 55,175), and Florida (reach 42,857). These three regions account for the largest share of the active audience.

What other brands do Virginia is for Lovers fans also like?

Beyond Virginia is for Lovers itself, the audience over-indexes on Canva (16.64×), Michelob ULTRA (23.65×), Appalachian Trail (17.99×), and MSN (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia is for Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.