Rascasse Audience Intelligence

Virginia is for Lovers Audience in United States

A data profile of the people who buy, follow and care about Virginia is for Lovers in United States — modelled from more than twelve digital signal sources. Virginia is for Lovers has an estimated audience of 844,648 people in United States.

#832among Website / Newspaper / Magazine in United States#2009in Travel & Leisure

The average Virginia is for Lovers fan in United States is 43.5 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Florida.

Top brand affinities include Virginia Tech, Appalachian Trail, Staples (Canada), with strongest over-indexing on Virginia Tech (26.02× the country average).

Demographically, the Virginia is for Lovers audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia is for Lovers fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Virginia Tech.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia is for Lovers profile in United States.

Audience size
845K
in United States
Gender
58.6%♀
41.4% male
Age
43.5
average years
Country rank
#26488
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Virginia is for Lovers

58.6% are female, 41.4% are male, average age 43.5.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Virginia is for Lovers audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.5
Estimated audience size844,648
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Virginia is for Lovers audience in United States
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4930%
50+24%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Virginia is for Lovers audience comes from United States.

Worldwide audience distribution share by country for Virginia is for Lovers
CountryShare
United States92.6%
United Kingdom1.0%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia is for Lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia is for Lovers fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K10.08×
02Washington, District of Columbia~10K4.05×
03Maryland~30K1.98×
04West Virginia~6K1.49×
05North Carolina~40K1.44×
06Pennsylvania~30K1.08×
07Montana~3K1.07×
08Delaware~2K1.05×
09Maine~3K1.00×
10South Carolina~10K0.98×
11Vermont~1K0.97×
12Tennessee~20K0.95×
13Massachusetts~20K0.93×
14Rhode Island~3K0.93×
15Alaska~2K0.92×
16New Hampshire~3K0.90×
17North Dakota~2K0.90×
18Georgia~20K0.89×
19New Jersey~20K0.89×
20South Dakota~2K0.89×
21New York~40K0.87×
22Connecticut~7K0.87×
23Hawaii~3K0.84×
24Kentucky~9K0.83×
25Idaho~4K0.82×
26Nebraska~3K0.81×
27Utah~6K0.79×
28Mississippi~6K0.79×
29New Mexico~3K0.79×
30Colorado~10K0.77×
31Alabama~9K0.77×
32Arkansas~5K0.77×
33Florida~40K0.76×
34Kansas~5K0.76×
35Washington~10K0.75×
36Iowa~5K0.75×
37Ohio~20K0.74×
38Nevada~6K0.74×
39Louisiana~8K0.73×
40Oregon~7K0.73×
41Oklahoma~7K0.72×
42Indiana~10K0.71×
43Missouri~9K0.69×
44Michigan~10K0.67×
45Wisconsin~8K0.67×
46Minnesota~8K0.66×
47Illinois~20K0.63×
48Arizona~10K0.63×
49California~50K0.59×
50Texas~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Virginia is for Lovers, United States
0.55×1.00×10.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia is for Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia is for Lovers audience
#·InterestCategoryAffinity×
01Virginia TechBusiness & Career26.02×
02qantas airwaysTravel & Leisure19.76×
03Calgary FlamesSports15.39×
04Appalachian TrailTravel & Leisure15.32×
05LavazzaFood & Beverages9.52×
06Washington CapitalsSports9.15×
07Michelob ULTRAFood & Beverages7.18×
08Washington NationalsSports6.75×
09Harris TeeterShopping6.12×
10CanvaTechnology & Electronics5.49×
11Duke EnergyHome & Garden5.49×
12SheetzCars & Mobility4.55×
13Staples (Canada)Business & Career3.51×
14Food LionShopping3.22×
15MenardsHome & Garden1.73×
16Discount storesShopping1.71×
17VacationsTravel & Leisure1.67×
18SupermarketShopping1.64×
19Nonprofit organizationPolitics & Society1.63×
20IKEAHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia is for Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia is for Lovers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
TravellingTHRILL1.54×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia is for Lovers audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Pet OwnershipJOY0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia is for Lovers have in United States?

Virginia is for Lovers has an estimated audience of 844,648 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Virginia is for Lovers fans?

58.6% of Virginia is for Lovers fans are female, 41.4% are male, with an average age of 43.5 years.

03

Which brands do Virginia is for Lovers fans like most?

Virginia is for Lovers fans show strongest brand affinity for Virginia Tech (26.02×), Appalachian Trail (15.32×), and Staples (Canada) (3.51×) over the country average.

04

Where do Virginia is for Lovers fans live in United States?

Virginia is for Lovers fans in United States are most concentrated in Virginia (reach ~200K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia is for Lovers fans also like?

Beyond Virginia is for Lovers itself, the audience over-indexes on Appalachian Trail (15.32×), Staples (Canada) (3.51×), Harris Teeter (6.12×), and Calgary Flames (15.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Virginia is for Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia is for Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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