Appalachian Trail Audience in United States

Appalachian Trail logo

Appalachian Trail has an estimated audience of 3,130,077 people in United States. 57.0% are female, 43.0% are male, average age 44.9. Top regions: New York, Pennsylvania, Florida. Top brand affinities: Wildfire, Stampede, Great Smoky Mountains National Park, Pacific Crest Trail, Appalachian Mountains.

The average Appalachian Trail fan in United States is 44.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, Florida. Top brand affinities include Wildfire, Stampede, Great Smoky Mountains National Park, with strongest over-indexing on Wildfire (26.99× the country average). Demographically, the Appalachian Trail audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Appalachian Trail fans

Demographic split for Appalachian Trail audience in United States
MetricValue
Female57.0%
Male43.0%
Average age44.9
Estimated audience size3,130,077

Audience persona

The typical Appalachian Trail fan in United States is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Wildfire.

Top regions in United States

Top regions ranked by reach for Appalachian Trail in United States
RegionReachAffinity
New York198,5431.14×
Pennsylvania194,1131.84×
Florida153,8200.73×
Virginia139,5761.83×
North Carolina134,4681.43×
Georgia131,5971.36×
Texas128,6210.48×
California119,7090.35×
Tennessee114,4781.82×
Ohio98,1661.02×
New Jersey91,1831.15×
Massachusetts89,6561.45×
Maryland78,8721.47×
Illinois61,9430.59×
Michigan58,7310.72×
Indiana48,2630.84×
Connecticut46,6741.49×
South Carolina46,2920.98×
Kentucky42,2991.08×
Alabama40,5630.93×
Colorado35,8800.73×
Maine33,8343.02×
New Hampshire33,4942.72×
Washington33,0630.53×
Missouri32,1240.64×
West Virginia31,9122.19×
Arizona30,6870.48×
Wisconsin30,4160.65×
Minnesota26,7440.6×
Louisiana21,6040.54×
Oklahoma18,8510.54×
Oregon18,6640.52×
Vermont17,4073.17×
Iowa16,7070.65×
Arkansas16,2710.63×
Utah16,2110.58×
Mississippi15,4160.6×
Kansas14,3870.58×
Washington, District of Columbia11,4241.21×
Nevada10,7750.36×
Rhode Island10,6851.07×
Idaho9,1040.58×
Nebraska8,5670.55×
Delaware8,2830.96×
New Mexico7,6690.49×
Montana7,1550.82×
Hawaii5,3290.4×
Alaska5,2510.78×
South Dakota4,1590.57×
North Dakota3,3510.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appalachian Trail audience
BrandAffinityCategory
Wildfire26.99×Home & Garden
Stampede26.38×Music & Radio
Great Smoky Mountains National Park7.96×Travel & Leisure
Pacific Crest Trail27.59×Travel & Leisure
Appalachian Mountains5.82×Travel & Leisure
Yellowstone National Park5.77×Travel & Leisure
AllTrails16.23×Internet & Social Media
Great Smoky Mountains5.93×Travel & Leisure
Yosemite National Park5.75×Travel & Leisure
Catskill Mountains13.67×Travel & Leisure
Blue Ridge Mountains5.65×Travel & Leisure
Plymouth11.84×Travel & Leisure
Duluth Trading Company7.98×Business & Career
Sitka, Alaska17.42×Travel & Leisure
spicy food4.51×Food & Beverages
Cusco9.71×Travel & Leisure
Navy Pier5.96×Travel & Leisure
Virginia is for Lovers15.32×Travel & Leisure
Sicily6.28×Travel & Leisure
Ship3.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appalachian Trail audience
TraitClusterScore
TravellingTHRILL2.39
SustainabilityBALANCE1.51
Risk AppetiteTHRILL1.44
Sports ActivityPOWER1.37
Price SensitivityPREMIUM1.31
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Appalachian Trail
CountryShare
United States70.7%
United Kingdom6.1%
Canada3.1%

See Appalachian Trail audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Appalachian Trail have in United States?

Appalachian Trail has an estimated audience of 3,130,077 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Appalachian Trail fans?

57.0% of Appalachian Trail fans are female, 43.0% are male, with an average age of 44.9 years.

Which brands do Appalachian Trail fans like most?

Appalachian Trail fans show strongest brand affinity for Wildfire (26.99×), Stampede (26.38×), and Great Smoky Mountains National Park (7.96×) over the country average.

Where do Appalachian Trail fans live in United States?

Appalachian Trail fans in United States are most concentrated in New York (reach 198,543), Pennsylvania (reach 194,113), and Florida (reach 153,820). These three regions account for the largest share of the active audience.

What other brands do Appalachian Trail fans also like?

Beyond Appalachian Trail itself, the audience over-indexes on Stampede (26.38×), Great Smoky Mountains National Park (7.96×), Pacific Crest Trail (27.59×), and Appalachian Mountains (5.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.