Rascasse Audience Intelligence

Appalachian Trail Audience in United States

A data profile of the people who buy, follow and care about Appalachian Trail in United States — modelled from more than twelve digital signal sources. Appalachian Trail has an estimated audience of 3,130,077 people in United States.

#24among POI in United States#729among POI in United States#805in Travel & Leisure

The average Appalachian Trail fan in United States is 44.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Florida.

Top brand affinities include Wildfire, Stampede, Great Smoky Mountains National Park, with strongest over-indexing on Wildfire (26.99× the country average).

Demographically, the Appalachian Trail audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appalachian Trail fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Wildfire.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appalachian Trail profile in United States.

Audience size
3.1M
in United States
Gender
57.0%♀
43.0% male
Age
44.9
average years
Country rank
#9939
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appalachian Trail fans

57.0% are female, 43.0% are male, average age 44.9.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Appalachian Trail audience in United States
MetricValue
Female57.0%
Male43.0%
Average age44.9
Estimated audience size3,130,077
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Appalachian Trail audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4924%
50+35%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Appalachian Trail audience comes from United States.

Worldwide audience distribution share by country for Appalachian Trail
CountryShare
United States70.7%
United Kingdom6.1%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appalachian Trail audience in United States is strongest.

Fig. 05

Top regions by affinity

Appalachian Trail fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~50K3.70×
02Vermont~20K3.58×
03Maine~30K3.08×
04West Virginia~30K2.26×
05Tennessee~100K2.06×
06Pennsylvania~200K1.78×
07Virginia~100K1.74×
08Connecticut~50K1.45×
09North Carolina~100K1.42×
10Maryland~80K1.41×
11Massachusetts~90K1.39×
12Georgia~100K1.32×
13Washington, District of Columbia~10K1.20×
14New York~200K1.11×
15New Jersey~90K1.07×
16Rhode Island~10K1.04×
17Kentucky~40K1.01×
18Delaware~8K0.97×
19South Carolina~40K0.95×
20Ohio~90K0.92×
21Alabama~40K0.86×
22Montana~7K0.81×
23Alaska~5K0.81×
24Indiana~50K0.79×
25Florida~100K0.68×
26Michigan~60K0.67×
27Colorado~30K0.67×
28Iowa~20K0.64×
29South Dakota~5K0.64×
30Mississippi~20K0.63×
31Wisconsin~30K0.62×
32Arkansas~20K0.62×
33North Dakota~4K0.62×
34Missouri~30K0.61×
35Idaho~10K0.61×
36Kansas~10K0.58×
37Minnesota~30K0.57×
38Utah~20K0.57×
39Nebraska~9K0.57×
40Oklahoma~20K0.55×
41Illinois~60K0.54×
42Louisiana~20K0.54×
43New Mexico~8K0.51×
44Oregon~20K0.50×
45Washington~30K0.49×
46Hawaii~6K0.48×
47Texas~100K0.44×
48Arizona~30K0.44×
49Nevada~10K0.38×
50California~100K0.33×
Fig. 06

Affinity by region

Affinity by region — Appalachian Trail, United States
0.33×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appalachian Trail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appalachian Trail audience
#·InterestCategoryAffinity×
01Pacific Crest TrailTravel & Leisure27.59×
02WildfireHome & Garden26.99×
03StampedeMusic & Radio26.38×
04Sitka, AlaskaTravel & Leisure17.42×
05AllTrailsInternet & Social Media16.23×
06Virginia is for LoversTravel & Leisure15.32×
07Catskill MountainsTravel & Leisure13.67×
08PlymouthTravel & Leisure11.84×
09CuscoTravel & Leisure9.71×
10Duluth Trading CompanyBusiness & Career7.98×
11Great Smoky Mountains National ParkTravel & Leisure7.96×
12SicilyTravel & Leisure6.28×
13Navy PierTravel & Leisure5.96×
14Great Smoky MountainsTravel & Leisure5.93×
15Appalachian MountainsTravel & Leisure5.82×
16Yellowstone National ParkTravel & Leisure5.77×
17Yosemite National ParkTravel & Leisure5.75×
18Blue Ridge MountainsTravel & Leisure5.65×
19spicy foodFood & Beverages4.51×
20ShipTravel & Leisure3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appalachian Trail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appalachian Trail audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.37×
Pet OwnershipJOY1.34×
Sports ActivityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appalachian Trail audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appalachian Trail have in United States?

Appalachian Trail has an estimated audience of 3,130,077 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Appalachian Trail fans?

57.0% of Appalachian Trail fans are female, 43.0% are male, with an average age of 44.9 years.

03

Which brands do Appalachian Trail fans like most?

Appalachian Trail fans show strongest brand affinity for Wildfire (26.99×), Stampede (26.38×), and Great Smoky Mountains National Park (7.96×) over the country average.

04

Where do Appalachian Trail fans live in United States?

Appalachian Trail fans in United States are most concentrated in New York (reach ~200K), Pennsylvania (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Appalachian Trail fans also like?

Beyond Appalachian Trail itself, the audience over-indexes on Stampede (26.38×), Great Smoky Mountains National Park (7.96×), Pacific Crest Trail (27.59×), and Appalachian Mountains (5.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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