AllTrails Audience in United States
AllTrails has an estimated audience of 1,258,171 people in United States. 44.9% are female, 55.1% are male, average age 39.8. Top regions: California, Colorado, Washington.
The average AllTrails fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Washington. Demographically, the AllTrails audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Travelling, Risk Appetite.
Category: Internet & Social Media · Type: Brand
Demographics of AllTrails fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 39.8 |
| Estimated audience size | 1,258,171 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 177,237 | 1.28× |
| Colorado | 67,939 | 3.43× |
| Washington | 59,755 | 2.37× |
| New York | 49,597 | 0.71× |
| Texas | 38,141 | 0.35× |
| Arizona | 34,474 | 1.34× |
| Utah | 33,526 | 2.98× |
| Oregon | 30,608 | 2.12× |
| North Carolina | 29,512 | 0.78× |
| Massachusetts | 28,546 | 1.15× |
| Pennsylvania | 27,946 | 0.66× |
| Florida | 24,952 | 0.29× |
| Virginia | 23,286 | 0.76× |
| Ohio | 19,809 | 0.51× |
| Georgia | 19,771 | 0.51× |
| Tennessee | 18,482 | 0.73× |
| Michigan | 18,272 | 0.56× |
| Illinois | 18,211 | 0.43× |
| New Jersey | 16,609 | 0.52× |
| Maryland | 14,825 | 0.69× |
| Missouri | 12,215 | 0.6× |
| New Hampshire | 11,981 | 2.42× |
| Minnesota | 11,431 | 0.63× |
| Wisconsin | 11,184 | 0.59× |
| Connecticut | 11,038 | 0.87× |
| Idaho | 10,768 | 1.71× |
| Nevada | 10,121 | 0.83× |
| Montana | 9,566 | 2.74× |
| Indiana | 9,554 | 0.42× |
| Maine | 9,471 | 2.1× |
| Hawaii | 9,396 | 1.74× |
| South Carolina | 9,388 | 0.5× |
| New Mexico | 7,947 | 1.26× |
| Kentucky | 7,598 | 0.48× |
| Alabama | 6,136 | 0.35× |
| Oklahoma | 5,489 | 0.39× |
| Vermont | 5,412 | 2.45× |
| Arkansas | 5,306 | 0.51× |
| Kansas | 4,799 | 0.48× |
| Iowa | 4,429 | 0.43× |
| Louisiana | 4,416 | 0.27× |
| Washington, District of Columbia | 3,347 | 0.89× |
| Wyoming | 3,260 | 1.75× |
| Rhode Island | 3,219 | 0.8× |
| West Virginia | 3,060 | 0.52× |
| Nebraska | 2,675 | 0.42× |
| South Dakota | 2,130 | 0.73× |
| Mississippi | 2,072 | 0.2× |
| Delaware | 1,390 | 0.4× |
| North Dakota | 890 | 0.34× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.32 |
| Risk Appetite | THRILL | 2.12 |
| Design Affinity | PREMIUM | 1.74 |
| Sports Activity | POWER | 1.71 |
| Sustainability | BALANCE | 1.62 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 11.1% |
| Canada | 6.6% |
See AllTrails audiences in other countries
More Internet & Social Media audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for AllTrails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.