AllTrails Audience in United States
AllTrails has an estimated audience of 1,258,171 people in United States. 44.9% are female, 55.1% are male, average age 39.8. Top regions: California, Colorado, Washington.
The average AllTrails fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Washington.
Category: Internet & Social Media · Type: Brand
Demographics of AllTrails fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 39.8 |
| Estimated audience size | 1,258,171 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 177,237 | 1.28× |
| Colorado | 67,939 | 3.43× |
| Washington | 59,754 | 2.37× |
| New York | 49,597 | 0.71× |
| Texas | 38,140 | 0.35× |
| Arizona | 34,474 | 1.34× |
| Utah | 33,526 | 2.98× |
| Oregon | 30,607 | 2.12× |
| North Carolina | 29,512 | 0.78× |
| Massachusetts | 28,546 | 1.15× |
| Pennsylvania | 27,945 | 0.66× |
| Florida | 24,952 | 0.29× |
| Virginia | 23,285 | 0.76× |
| Ohio | 19,808 | 0.51× |
| Georgia | 19,771 | 0.51× |
| Tennessee | 18,482 | 0.73× |
| Michigan | 18,271 | 0.56× |
| Illinois | 18,210 | 0.43× |
| New Jersey | 16,608 | 0.52× |
| Maryland | 14,824 | 0.69× |
| Missouri | 12,214 | 0.6× |
| New Hampshire | 11,981 | 2.42× |
| Minnesota | 11,430 | 0.63× |
| Wisconsin | 11,184 | 0.59× |
| Connecticut | 11,037 | 0.87× |
| Idaho | 10,768 | 1.71× |
| Nevada | 10,121 | 0.83× |
| Montana | 9,565 | 2.74× |
| Indiana | 9,554 | 0.42× |
| Maine | 9,471 | 2.1× |
| Hawaii | 9,395 | 1.74× |
| South Carolina | 9,388 | 0.5× |
| New Mexico | 7,946 | 1.26× |
| Kentucky | 7,597 | 0.48× |
| Alabama | 6,135 | 0.35× |
| Oklahoma | 5,488 | 0.39× |
| Vermont | 5,411 | 2.45× |
| Arkansas | 5,305 | 0.51× |
| Kansas | 4,798 | 0.48× |
| Iowa | 4,428 | 0.43× |
| Louisiana | 4,416 | 0.27× |
| Washington, District of Columbia | 3,346 | 0.89× |
| Wyoming | 3,260 | 1.75× |
| Rhode Island | 3,218 | 0.8× |
| West Virginia | 3,060 | 0.52× |
| Nebraska | 2,674 | 0.42× |
| South Dakota | 2,129 | 0.73× |
| Mississippi | 2,071 | 0.2× |
| Delaware | 1,389 | 0.4× |
| North Dakota | 890 | 0.34× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| United Kingdom | 11.0% |
| Canada | 6.6% |
See AllTrails audiences in other countries
More Internet & Social Media audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for AllTrails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.