Wildfire Audience in United States

Wildfire logo

Wildfire has an estimated audience of 6,295,293 people in United States. 52.2% are female, 47.8% are male, average age 45.3. Top regions: California, Illinois, Texas. Top brand affinities: Goop, Israel, Google Home, Wok, Governor of Michigan.

The average Wildfire fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Goop, Israel, Google Home, with strongest over-indexing on Goop (9.9× the country average). Demographically, the Wildfire audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wildfire fans

Demographic split for Wildfire audience in United States
MetricValue
Female52.2%
Male47.8%
Average age45.3
Estimated audience size6,295,293

Audience persona

The typical Wildfire fan in United States is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Wildfire in United States
RegionReachAffinity
California1,356,6701.96×
Illinois903,5964.31×
Texas432,3870.8×
New York384,3181.09×
Florida259,1440.61×
Minnesota191,4362.12×
Pennsylvania183,7450.87×
Virginia173,7461.13×
Michigan166,4421.01×
New Jersey161,0231.01×
Washington158,3051.25×
North Carolina156,5410.83×
Ohio141,3910.73×
Colorado130,1401.31×
Massachusetts122,6270.99×
Georgia116,4540.6×
Oregon108,0621.5×
Indiana94,0450.82×
Nevada91,5391.5×
Maryland87,7770.81×
Wisconsin87,2490.92×
South Carolina86,7210.92×
Tennessee82,9960.66×
Missouri82,2520.81×
Arizona73,5660.57×
Oklahoma56,3720.81×
Connecticut56,0610.89×
Utah52,3390.93×
Louisiana50,0100.62×
Kentucky49,5240.63×
Idaho47,4631.5×
Iowa40,0550.77×
Arkansas37,3920.72×
Kansas36,2150.73×
Mississippi28,8840.56×
Alabama26,7720.3×
New Hampshire24,5920.99×
New Mexico23,6020.75×
Montana23,2851.33×
Nebraska22,9150.73×
Maine21,8830.97×
Washington, District of Columbia18,9101×
West Virginia18,8190.64×
Hawaii17,3210.64×
Rhode Island15,9220.79×
Wyoming14,9181.6×
South Dakota13,4610.93×
Vermont12,1941.1×
North Dakota11,7930.91×
Delaware9,7600.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildfire audience
BrandAffinityCategory
Goop9.9×Internet & Social Media
Israel3.63×Travel & Leisure
Google Home9.22×Technology & Electronics
Wok9.24×Food & Beverages
Governor of Michigan10.39×Politics & Society
headspace13.06×Health
Product design2.57×Business & Career
Hibachi10.25×Food & Beverages
Urban Outfitters2.19×Shopping
Grace Slick10.09×Music & Radio
Cherish (group)12.53×Music & Radio
Vocal harmony4.73×Music & Radio
Jeep Wagoneer5.96×Cars & Mobility
Kikar HaShabbat15.99×News
Grinch3.8×Movies & TV
Ira Glass13.51×Music & Radio
Hipster7.34×Politics & Society
Little Ray26.07×Music & Radio
Fairy godmother5.52×Literature
TV Fanatic7.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildfire audience
TraitClusterScore
PatriotismCONSERVATISM2.08
Community OrientationOPEN1.38
SustainabilityBALANCE1.27
Need for SecurityCONSERVATISM1.25
Family OrientationCONSERVATISM1.24
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Wildfire
CountryShare
United States49.4%
United Kingdom7.2%
Australia6.3%

See Wildfire audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wildfire have in United States?

Wildfire has an estimated audience of 6,295,293 people in United States, concentrated in California and Illinois.

What is the gender split and age of Wildfire fans?

52.2% of Wildfire fans are female, 47.8% are male, with an average age of 45.3 years.

Which brands do Wildfire fans like most?

Wildfire fans show strongest brand affinity for Goop (9.9×), Israel (3.63×), and Google Home (9.22×) over the country average.

Where do Wildfire fans live in United States?

Wildfire fans in United States are most concentrated in California (reach 1,356,670), Illinois (reach 903,596), and Texas (reach 432,387). These three regions account for the largest share of the active audience.

What other brands do Wildfire fans also like?

Beyond Wildfire itself, the audience over-indexes on Israel (3.63×), Google Home (9.22×), Wok (9.24×), and Governor of Michigan (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.