Rascasse Audience Intelligence

Wildfire Audience in United States

A data profile of the people who buy, follow and care about Wildfire in United States — modelled from more than twelve digital signal sources. Wildfire has an estimated audience of 6,295,293 people in United States.

#3263among Topic in United States#390in Home & Garden

The average Wildfire fan in United States is 45.3 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Appalachian Trail, Endangered species, Meteorology, with strongest over-indexing on Appalachian Trail (26.99× the country average).

Demographically, the Wildfire audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildfire fan in United States is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Appalachian Trail.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildfire profile in United States.

Audience size
6.3M
in United States
Gender
52.2%♀
47.8% male
Age
45.3
average years
Country rank
#5507
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildfire fans

52.2% are female, 47.8% are male, average age 45.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Wildfire audience in United States
MetricValue
Female52.2%
Male47.8%
Average age45.3
Estimated audience size6,295,293
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Wildfire audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Wildfire audience comes from United States.

Worldwide audience distribution share by country for Wildfire
CountryShare
United States49.4%
United Kingdom7.2%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildfire audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildfire fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M7.60×
02Minnesota~200K2.61×
03California~1M1.60×
04Wyoming~10K1.53×
05Virginia~200K1.50×
06Idaho~40K1.42×
07Colorado~100K1.37×
08Oregon~100K1.32×
09Nevada~80K1.31×
10Montana~20K1.26×
11Utah~70K1.21×
12Washington~200K1.19×
13Vermont~10K1.04×
14Washington, District of Columbia~20K1.01×
15South Dakota~10K0.95×
16Michigan~200K0.92×
17Wisconsin~90K0.92×
18New Hampshire~20K0.91×
19Maine~20K0.91×
20New York~300K0.89×
21North Dakota~10K0.89×
22Massachusetts~100K0.85×
23New Jersey~100K0.84×
24Missouri~90K0.84×
25Texas~400K0.81×
26Maryland~90K0.81×
27South Carolina~80K0.81×
28Connecticut~50K0.80×
29Oklahoma~60K0.79×
30Iowa~40K0.79×
31Kansas~40K0.79×
32Nebraska~30K0.79×
33New Mexico~30K0.79×
34Indiana~90K0.75×
35Rhode Island~10K0.75×
36Pennsylvania~200K0.74×
37North Carolina~100K0.70×
38Arkansas~40K0.69×
39Arizona~90K0.68×
40West Virginia~20K0.65×
41Hawaii~20K0.65×
42Ohio~100K0.64×
43Georgia~100K0.62×
44Kentucky~50K0.61×
45Mississippi~30K0.60×
46Louisiana~50K0.59×
47Delaware~10K0.59×
48Tennessee~70K0.58×
49Florida~200K0.56×
50Alabama~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Wildfire, United States
0.41×1.00×7.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildfire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildfire audience
#·InterestCategoryAffinity×
01Appalachian TrailTravel & Leisure26.99×
02Endangered speciesPets & Animals9.09×
03Yosemite National ParkTravel & Leisure5.43×
04Energy barFood & Beverages4.55×
05MeteorologyHome & Garden3.28×
06AccuWeatherHome & Garden3.04×
07Sustainable energyHome & Garden2.85×
08Renewable energyBusiness & Career2.65×
09HelicopterCars & Mobility2.65×
10Charitable organizationPolitics & Society2.50×
11RedditInternet & Social Media2.04×
12Nonprofit organizationPolitics & Society1.94×
13WeatherHome & Garden1.77×
14MSNNews1.76×
15LivestockPets & Animals1.70×
16SubwayFood & Beverages1.69×
17Hobby LobbyHome & Garden1.61×
18NatureHome & Garden1.55×
19McDonald'sFood & Beverages1.51×
20RecreationTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildfire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildfire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
Community OrientationOPEN1.87×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildfire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildfire have in United States?

Wildfire has an estimated audience of 6,295,293 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Wildfire fans?

52.2% of Wildfire fans are female, 47.8% are male, with an average age of 45.3 years.

03

Which brands do Wildfire fans like most?

Wildfire fans show strongest brand affinity for Appalachian Trail (26.99×), Endangered species (9.09×), and Meteorology (3.28×) over the country average.

04

Where do Wildfire fans live in United States?

Wildfire fans in United States are most concentrated in Illinois (reach ~1.5M), California (reach ~1M), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wildfire fans also like?

Beyond Wildfire itself, the audience over-indexes on Endangered species (9.09×), Meteorology (3.28×), Reddit (2.04×), and Nature (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Wildfire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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