Wildfire Audience in Germany
Wildfire has an estimated audience of 402,256 people in Germany. 49.2% are female, 50.8% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Pillow, Urban horticulture, Gründerzeit, Kodi (software).
The average Wildfire fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Pillow, Urban horticulture, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Wildfire audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wildfire fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 38.4 |
| Estimated audience size | 402,256 |
Audience persona
The typical Wildfire fan in Germany is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,901 | 1.03× |
| Bayern | 70,000 | 1.08× |
| Baden-Württemberg | 64,644 | 1.18× |
| Niedersachsen | 39,585 | 1.01× |
| Hessen | 33,920 | 1.11× |
| Sachsen | 20,828 | 1.06× |
| Rheinland-Pfalz | 20,749 | 1.03× |
| Berlin | 19,671 | 1.09× |
| Schleswig-Holstein | 15,042 | 1.04× |
| Brandenburg | 11,953 | 0.96× |
| Thüringen | 9,929 | 0.97× |
| Hamburg | 9,042 | 0.99× |
| Sachsen-Anhalt | 8,172 | 0.78× |
| Mecklenburg-Vorpommern | 6,915 | 0.9× |
| Saarland | 4,165 | 0.84× |
| Bremen | 3,157 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.62× | Home & Garden |
| Urban horticulture | 1.75× | Home & Garden |
| Gründerzeit | 3.75× | Politics & Society |
| Kodi (software) | 1.98× | Technology & Electronics |
| Preacher (comics) | 4.49× | Literature |
| Zagreb | 2.45× | Travel & Leisure |
| Esra Erol | 3.45× | Movies & TV |
| Home Delivery | 1.62× | Food & Beverages |
| Roaming | 2.27× | Technology & Electronics |
| Volvo V60 | 2.6× | Cars & Mobility |
| Moroccan riad | 3.03× | Politics & Society |
| Hà Tĩnh | 5.89× | Travel & Leisure |
| Etuovi.com | 10.6× | Home & Garden |
| Molly Hatchet | 5.53× | Music & Radio |
| Geothermal heating | 2.13× | Home & Garden |
| Pantsuit | 2.74× | Fashion & Accessoires |
| Hundertwasserhaus | 2.25× | Travel & Leisure |
| Faun (band) | 1.74× | Music & Radio |
| Hoonigan | 4.46× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.9 |
| Community Orientation | OPEN | 1.62 |
| Pet Ownership | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 7.2% |
| Australia | 6.3% |
See Wildfire audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wildfire have in Germany?
Wildfire has an estimated audience of 402,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wildfire fans?
49.2% of Wildfire fans are female, 50.8% are male, with an average age of 38.4 years.
Which brands do Wildfire fans like most?
Wildfire fans show strongest brand affinity for Stradivarius (1.97×), Pillow (1.62×), and Urban horticulture (1.75×) over the country average.
Where do Wildfire fans live in Germany?
Wildfire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,901), Bayern (reach 70,000), and Baden-Württemberg (reach 64,644). These three regions account for the largest share of the active audience.
What other brands do Wildfire fans also like?
Beyond Wildfire itself, the audience over-indexes on Pillow (1.62×), Urban horticulture (1.75×), Gründerzeit (3.75×), and Kodi (software) (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.