Wildfire Audience in Germany
Wildfire has an estimated audience of 402,256 people in Germany. 49.2% are female, 50.8% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Political economy, Satire, Dylan O'Brien, Endangered species, Maine Coon.
The average Wildfire fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Political economy, Satire, Dylan O'Brien, with strongest over-indexing on Political economy (23.75× the country average). Demographically, the Wildfire audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wildfire fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 38.4 |
| Estimated audience size | 402,256 |
Audience persona
The typical Wildfire fan in Germany is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Political economy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,901 | 1.03× |
| Bayern | 70,000 | 1.08× |
| Baden-Württemberg | 64,644 | 1.18× |
| Niedersachsen | 39,585 | 1.01× |
| Hessen | 33,920 | 1.11× |
| Sachsen | 20,828 | 1.06× |
| Rheinland-Pfalz | 20,749 | 1.03× |
| Berlin | 19,671 | 1.09× |
| Schleswig-Holstein | 15,042 | 1.04× |
| Brandenburg | 11,953 | 0.96× |
| Thüringen | 9,929 | 0.97× |
| Hamburg | 9,042 | 0.99× |
| Sachsen-Anhalt | 8,172 | 0.78× |
| Mecklenburg-Vorpommern | 6,915 | 0.9× |
| Saarland | 4,165 | 0.84× |
| Bremen | 3,157 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Political economy | 23.75× | Politics & Society |
| Satire | 7.09× | Literature |
| Dylan O'Brien | 20.48× | Movies & TV |
| Endangered species | 24.44× | Pets & Animals |
| Maine Coon | 5.22× | Pets & Animals |
| German television comedy | 6.15× | Movies & TV |
| Mother's Day | 4.24× | Kids & Family |
| Tagesschau | 2.06× | Movies & TV |
| Hygiene | 3.24× | Beauty & Wellness |
| Home insurance | 6.77× | Business & Career |
| Ethical consumerism | 4.1× | Shopping |
| Vacations | 2.53× | Travel & Leisure |
| Pets | 1.56× | Pets & Animals |
| Brewing | 4.33× | Food & Beverages |
| Walking | 3.68× | Sports |
| Family | 1.67× | Kids & Family |
| Vacation rental | 3.48× | Travel & Leisure |
| Self care | 2.79× | Health |
| Spiegel Online | 1.7× | News |
| Wetter.com | 1.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.9 |
| Community Orientation | OPEN | 1.62 |
| Pet Ownership | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 7.2% |
| Australia | 6.3% |
See Wildfire audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wildfire have in Germany?
Wildfire has an estimated audience of 402,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wildfire fans?
49.2% of Wildfire fans are female, 50.8% are male, with an average age of 38.4 years.
Which brands do Wildfire fans like most?
Wildfire fans show strongest brand affinity for Political economy (23.75×), Satire (7.09×), and Dylan O'Brien (20.48×) over the country average.
Where do Wildfire fans live in Germany?
Wildfire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,901), Bayern (reach 70,000), and Baden-Württemberg (reach 64,644). These three regions account for the largest share of the active audience.
What other brands do Wildfire fans also like?
Beyond Wildfire itself, the audience over-indexes on Satire (7.09×), Dylan O'Brien (20.48×), Endangered species (24.44×), and Maine Coon (5.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.