UEFA European Championship Audience in Germany
UEFA European Championship has an estimated audience of 1,815,100 people in Germany. 33.4% are female, 66.6% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: UEFA Nations League, Austria women's national football team, SV Werder Bremen, Borussia Dortmund, Germany.
The average UEFA European Championship fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include UEFA Nations League, Austria women's national football team, SV Werder Bremen, with strongest over-indexing on UEFA Nations League (13.59× the country average). Demographically, the UEFA European Championship audience skews more male with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA European Championship fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 34.5 |
| Estimated audience size | 1,815,100 |
Audience persona
The typical UEFA European Championship fan in Germany is more male, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UEFA Nations League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 312,099 | 0.74× |
| Baden-Württemberg | 244,027 | 0.93× |
| Bayern | 239,652 | 0.78× |
| Niedersachsen | 201,637 | 1.08× |
| Sachsen | 121,908 | 1.3× |
| Hessen | 103,606 | 0.71× |
| Brandenburg | 89,726 | 1.51× |
| Schleswig-Holstein | 81,378 | 1.18× |
| Rheinland-Pfalz | 80,039 | 0.83× |
| Berlin | 73,151 | 0.85× |
| Mecklenburg-Vorpommern | 68,794 | 1.88× |
| Sachsen-Anhalt | 55,311 | 1.11× |
| Thüringen | 54,852 | 1.12× |
| Hamburg | 35,728 | 0.82× |
| Saarland | 15,186 | 0.64× |
| Bremen | 9,954 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Nations League | 13.59× | Sports |
| Austria women's national football team | 37.42× | Sports |
| SV Werder Bremen | 4.61× | Sports |
| Borussia Dortmund | 2.68× | Sports |
| Germany | 2.89× | Travel & Leisure |
| Tipico | 5.73× | Games |
| VfL Bochum | 8.41× | Sports |
| Sportschau | 4.49× | Sports |
| Vincent Kompany | 10.79× | Sports |
| FC Bayern Munich | 3.18× | Sports |
| VfB Stuttgart | 4.44× | Sports |
| Transfermarkt | 4.46× | Sports |
| Xabi Alonso | 9.89× | Sports |
| Sport Bild | 5.59× | Sports |
| Bundesliga | 2.81× | Sports |
| Hannover 96 | 6.25× | Sports |
| Christoph Baumgartner | 38.1× | Sports |
| Christoph Baumgartner | 38.1× | Sports |
| Hamburger SV | 4.72× | Sports |
| Admiral Bundesliga | 26.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.96 |
| Spirituality | BALANCE | 1.41 |
| Social Media Usage | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.34 |
| Price Sensitivity | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.1% |
| United Kingdom | 18.4% |
| United States | 12.6% |
See UEFA European Championship audiences in other countries
- UEFA European Championship — United States
- UEFA European Championship — United Kingdom
- UEFA European Championship — France
- UEFA European Championship — Italy
- UEFA European Championship — Spain
- UEFA European Championship — Brazil
- UEFA European Championship — Japan
- UEFA European Championship — South Korea
- UEFA European Championship — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does UEFA European Championship have in Germany?
UEFA European Championship has an estimated audience of 1,815,100 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of UEFA European Championship fans?
33.4% of UEFA European Championship fans are female, 66.6% are male, with an average age of 34.5 years.
Which brands do UEFA European Championship fans like most?
UEFA European Championship fans show strongest brand affinity for UEFA Nations League (13.59×), Austria women's national football team (37.42×), and SV Werder Bremen (4.61×) over the country average.
Where do UEFA European Championship fans live in Germany?
UEFA European Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 312,099), Baden-Württemberg (reach 244,027), and Bayern (reach 239,652). These three regions account for the largest share of the active audience.
What other brands do UEFA European Championship fans also like?
Beyond UEFA European Championship itself, the audience over-indexes on Austria women's national football team (37.42×), SV Werder Bremen (4.61×), Borussia Dortmund (2.68×), and Germany (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA European Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.