Water pollution Audience in Germany
Water pollution has an estimated audience of 532,234 people in Germany. 52.8% are female, 47.2% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Water quality, Quooker, Water filter, Water purification, Water supply.
The average Water pollution fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Water quality, Quooker, Water filter, with strongest over-indexing on Water quality (251.49× the country average). Demographically, the Water pollution audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Water pollution fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 32.9 |
| Estimated audience size | 532,234 |
Audience persona
The typical Water pollution fan in Germany is balanced, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Water quality.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,267 | 0.84× |
| Hessen | 65,653 | 1.62× |
| Baden-Württemberg | 56,734 | 0.78× |
| Bayern | 42,090 | 0.49× |
| Berlin | 32,662 | 1.37× |
| Niedersachsen | 27,350 | 0.53× |
| Rheinland-Pfalz | 23,049 | 0.86× |
| Sachsen | 21,042 | 0.81× |
| Brandenburg | 17,205 | 1.04× |
| Thüringen | 15,046 | 1.11× |
| Sachsen-Anhalt | 12,243 | 0.89× |
| Saarland | 12,086 | 1.85× |
| Mecklenburg-Vorpommern | 10,421 | 1.03× |
| Schleswig-Holstein | 10,356 | 0.54× |
| Hamburg | 8,092 | 0.67× |
| Bremen | 7,116 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water quality | 251.49× | Home & Garden |
| Quooker | 120.48× | Home & Garden |
| Water filter | 120.48× | Food & Beverages |
| Water purification | 115.68× | Food & Beverages |
| Water supply | 79.38× | Politics & Society |
| San Pellegrino | 96.33× | Food & Beverages |
| Environmentalist | 51.63× | Politics & Society |
| Environmental organization | 57.3× | Politics & Society |
| Brita | 118.08× | Home & Garden |
| Water treatment | 57.34× | Home & Garden |
| Vegetarian Times | 151.03× | Food & Beverages |
| Financial technology | 17.3× | Business & Career |
| Bora | 58.75× | Home & Garden |
| NBA Finals | 20× | Sports |
| Poultry farming | 20× | Politics & Society |
| NBA playoffs | 20× | Sports |
| Southbank Centre | 49.53× | Travel & Leisure |
| Business marketing | 15.7× | Business & Career |
| Beef cattle | 31.5× | Pets & Animals |
| Tap water | 51.3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.37 |
| Sustainability | BALANCE | 2.77 |
| DIY Mentality | THRILL | 2.2 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Pet Ownership | JOY | 1.83 |
| Early Adopter Mentality | POWER | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.1% |
| Japan | 5.2% |
See Water pollution audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water pollution have in Germany?
Water pollution has an estimated audience of 532,234 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Water pollution fans?
52.8% of Water pollution fans are female, 47.2% are male, with an average age of 32.9 years.
Which brands do Water pollution fans like most?
Water pollution fans show strongest brand affinity for Water quality (251.49×), Quooker (120.48×), and Water filter (120.48×) over the country average.
Where do Water pollution fans live in Germany?
Water pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,267), Hessen (reach 65,653), and Baden-Württemberg (reach 56,734). These three regions account for the largest share of the active audience.
What other brands do Water pollution fans also like?
Beyond Water pollution itself, the audience over-indexes on Quooker (120.48×), Water filter (120.48×), Water purification (115.68×), and Water supply (79.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.