Rascasse Audience Intelligence

Water pollution Audience in Germany

A data profile of the people who buy, follow and care about Water pollution in Germany — modelled from more than twelve digital signal sources. Water pollution has an estimated audience of 532,234 people in Germany.

#4513among Topic in Germany#529in Politics & Society

The average Water pollution fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Water quality, Quooker, Water filter, with strongest over-indexing on Water quality (251.49× the country average).

Demographically, the Water pollution audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Water pollution fan in Germany is balanced, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Water quality.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water pollution profile in Germany.

Audience size
532K
in Germany
Gender
52.8%♀
47.2% male
Age
32.9
average years
Country rank
#11156
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water pollution fans

52.8% are female, 47.2% are male, average age 32.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Water pollution audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age32.9
Estimated audience size532,234
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Water pollution audience in Germany
Age bracketShare%
16-1938%
20-2920%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Water pollution audience comes from Germany.

Worldwide audience distribution share by country for Water pollution
CountryShare
United States16.5%
Brazil6.1%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water pollution audience in Germany is strongest.

Fig. 05

Top regions by affinity

Water pollution fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.37×
02Saarland~9K1.33×
03Berlin~30K1.14×
04Bremen~5K1.14×
05Thüringen~10K1.08×
06Mecklenburg-Vorpommern~10K1.03×
07Brandenburg~20K1.01×
08Sachsen-Anhalt~10K0.99×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.90×
11Hamburg~10K0.88×
12Nordrhein-Westfalen~100K0.87×
13Schleswig-Holstein~20K0.86×
14Baden-Württemberg~60K0.83×
15Niedersachsen~40K0.75×
16Bayern~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Water pollution, Germany
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water pollution audience
#·InterestCategoryAffinity×
01Water qualityHome & Garden251.49×
02Vegetarian TimesFood & Beverages151.03×
03QuookerHome & Garden120.48×
04Water filterFood & Beverages120.48×
05BritaHome & Garden118.08×
06Water purificationFood & Beverages115.68×
07San PellegrinoFood & Beverages96.33×
08Water supplyPolitics & Society79.38×
09BoraHome & Garden58.75×
10Water treatmentHome & Garden57.34×
11Environmental organizationPolitics & Society57.30×
12EnvironmentalistPolitics & Society51.63×
13Tap waterFood & Beverages51.30×
14Southbank CentreTravel & Leisure49.53×
15Beef cattlePets & Animals31.50×
16NBA FinalsSports20.00×
17Poultry farmingPolitics & Society20.00×
18NBA playoffsSports20.00×
19Financial technologyBusiness & Career17.30×
20Business marketingBusiness & Career15.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water pollution audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.74×
SustainabilityBALANCE3.80×
IndulgenceJOY2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water pollution audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Social Media UsageJOY1.07×
Price SensitivityPREMIUM1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water pollution have in Germany?

Water pollution has an estimated audience of 532,234 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Water pollution fans?

52.8% of Water pollution fans are female, 47.2% are male, with an average age of 32.9 years.

03

Which brands do Water pollution fans like most?

Water pollution fans show strongest brand affinity for Water quality (251.49×), Quooker (120.48×), and Water filter (120.48×) over the country average.

04

Where do Water pollution fans live in Germany?

Water pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Water pollution fans also like?

Beyond Water pollution itself, the audience over-indexes on Quooker (120.48×), Water filter (120.48×), Water purification (115.68×), and Water supply (79.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Water pollution audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Water pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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