Environmental organization Audience in Germany

Environmental organization has an estimated audience of 639,433 people in Germany. 60.8% are female, 39.2% are male, average age 34.2. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: Water pollution, Ethical consumerism, Real property, Sustainable clothing, Do it yourself (DIY).

The average Environmental organization fan in Germany is 34.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include Water pollution, Ethical consumerism, Real property, with strongest over-indexing on Water pollution (43.75× the country average). Demographically, the Environmental organization audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Environmental organization fans

Demographic split for Environmental organization audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age34.2
Estimated audience size639,433

Audience persona

The typical Environmental organization fan in Germany is more female, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for Water pollution.

Top regions in Germany

Top regions ranked by reach for Environmental organization in Germany
RegionReachAffinity
Bayern36,1960.35×
Hessen32,6770.67×
Nordrhein-Westfalen31,1870.22×
Sachsen-Anhalt27,2931.65×
Niedersachsen25,5200.41×
Rheinland-Pfalz25,3200.79×
Sachsen25,2450.8×
Thüringen24,9801.53×
Brandenburg24,2841.22×
Baden-Württemberg23,5180.27×
Mecklenburg-Vorpommern21,9471.8×
Schleswig-Holstein21,8670.95×
Saarland21,2112.7×
Berlin19,2090.67×
Hamburg13,7350.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmental organization audience
BrandAffinityCategory
Water pollution43.75×Politics & Society
Ethical consumerism7.71×Shopping
Real property6.68×Home & Garden
Sustainable clothing6.34×Fashion & Accessoires
Do it yourself (DIY)2.62×Home & Garden
Organic farming3.67×Food & Beverages
Fair trade4.37×Business & Career
Harry Potter1.84×Movies & TV
Pitchfork18.93×Music & Radio
Ryanair2.67×Travel & Leisure
Bored Panda10.98×Internet & Social Media
Drop shipping3.12×Shopping
Environmental protection7.53×Politics & Society
Focus3.45×News
Kitchenware3.75×Home & Garden
Water filter11.2×Food & Beverages
Local food3.17×Food & Beverages
Pets1.69×Pets & Animals
Pet food2.71×Pets & Animals
Gluten-free diet5.48×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmental organization audience
TraitClusterScore
SustainabilityBALANCE3.63
Pet OwnershipJOY1.82
MindfulnessBALANCE1.79
Urban LifestyleOPEN1.72
Community OrientationOPEN1.67
Healthy LifestyleBALANCE1.66

Worldwide distribution

Worldwide audience distribution share by country for Environmental organization
CountryShare
United States33.8%
Germany9.4%
United Kingdom8.1%

See Environmental organization audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Environmental organization have in Germany?

Environmental organization has an estimated audience of 639,433 people in Germany, concentrated in Bayern and Hessen.

What is the gender split and age of Environmental organization fans?

60.8% of Environmental organization fans are female, 39.2% are male, with an average age of 34.2 years.

Which brands do Environmental organization fans like most?

Environmental organization fans show strongest brand affinity for Water pollution (43.75×), Ethical consumerism (7.71×), and Real property (6.68×) over the country average.

Where do Environmental organization fans live in Germany?

Environmental organization fans in Germany are most concentrated in Bayern (reach 36,196), Hessen (reach 32,677), and Nordrhein-Westfalen (reach 31,187). These three regions account for the largest share of the active audience.

What other brands do Environmental organization fans also like?

Beyond Environmental organization itself, the audience over-indexes on Ethical consumerism (7.71×), Real property (6.68×), Sustainable clothing (6.34×), and Do it yourself (DIY) (2.62×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Environmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.