A data profile of the people who buy, follow and care about Environmental organization in United States — modelled from more than twelve digital signal sources. Environmental organization has an estimated audience of 2,307,176 people in United States.
The average Environmental organization fan in United States is 40.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Sustainable energy, Renewable energy, Birdwatching, with strongest over-indexing on Sustainable energy (7.07× the country average).
Demographically, the Environmental organization audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Environmental organization fan in United States is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Environmental organization profile in United States.
64.1% are female, 35.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.0 |
| Estimated audience size | 2,307,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 27% |
of the worldwide Environmental organization audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.8% |
| Germany | 9.4% |
| United Kingdom | 8.1% |
Where the Environmental organization audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~60K | 3.13× | |
| 02 | Washington, District of Columbia | ~10K | 1.58× | |
| 03 | Virginia | ~80K | 1.36× | |
| 04 | Vermont | ~5K | 1.33× | |
| 05 | Alaska | ~6K | 1.22× | |
| 06 | Maine | ~9K | 1.15× | |
| 07 | California | ~300K | 1.14× | |
| 08 | North Dakota | ~5K | 1.11× | |
| 09 | Colorado | ~40K | 1.10× | |
| 10 | West Virginia | ~10K | 1.09× | |
| 11 | South Dakota | ~6K | 1.09× | |
| 12 | New Jersey | ~60K | 1.08× | |
| 13 | Montana | ~7K | 1.06× | |
| 14 | Oregon | ~30K | 1.04× | |
| 15 | Hawaii | ~10K | 1.04× | |
| 16 | New York | ~100K | 1.03× | |
| 17 | Maryland | ~40K | 1.02× | |
| 18 | Massachusetts | ~50K | 1.01× | |
| 19 | Delaware | ~6K | 1.01× | |
| 20 | New Hampshire | ~9K | 1.00× | |
| 21 | Rhode Island | ~7K | 1.00× | |
| 22 | Iowa | ~20K | 0.95× | |
| 23 | Idaho | ~10K | 0.95× | |
| 24 | Nebraska | ~10K | 0.94× | |
| 25 | Pennsylvania | ~70K | 0.93× | |
| 26 | New Mexico | ~10K | 0.93× | |
| 27 | Ohio | ~60K | 0.91× | |
| 28 | Connecticut | ~20K | 0.91× | |
| 29 | Mississippi | ~20K | 0.91× | |
| 30 | Wisconsin | ~30K | 0.90× | |
| 31 | Kentucky | ~30K | 0.90× | |
| 32 | Arkansas | ~20K | 0.90× | |
| 33 | Illinois | ~70K | 0.89× | |
| 34 | Washington | ~40K | 0.89× | |
| 35 | Oklahoma | ~20K | 0.88× | |
| 36 | Tennessee | ~40K | 0.87× | |
| 37 | Minnesota | ~30K | 0.87× | |
| 38 | Utah | ~20K | 0.87× | |
| 39 | Louisiana | ~30K | 0.86× | |
| 40 | Nevada | ~20K | 0.86× | |
| 41 | Michigan | ~50K | 0.85× | |
| 42 | Missouri | ~30K | 0.85× | |
| 43 | North Carolina | ~60K | 0.84× | |
| 44 | South Carolina | ~30K | 0.84× | |
| 45 | Alabama | ~30K | 0.84× | |
| 46 | Indiana | ~30K | 0.83× | |
| 47 | Georgia | ~60K | 0.79× | |
| 48 | Florida | ~100K | 0.78× | |
| 49 | Arizona | ~40K | 0.77× | |
| 50 | Texas | ~100K | 0.68× |
The strongest cross-interests of the Environmental organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic cotton | Fashion & Accessoires | 10.29× | ||
| 02 | Plastic recycling | Politics & Society | 9.35× | ||
| 03 | Water pollution | Politics & Society | 8.52× | ||
| 04 | Michelle Rodriguez | Movies & TV | 7.63× | ||
| 05 | British Airways | Travel & Leisure | 7.58× | ||
| 06 | Sustainable energy | Home & Garden | 7.07× | ||
| 07 | Cole Haan | Fashion & Accessoires | 6.90× | ||
| 08 | Birdwatching | Pets & Animals | 6.80× | ||
| 09 | Renewable energy | Business & Career | 5.03× | ||
| 10 | Politico | Politics & Society | 4.46× | ||
| 11 | Emmy Award | Movies & TV | 3.13× | ||
| 12 | Charitable organization | Politics & Society | 2.69× | ||
| 13 | Sustainability | Politics & Society | 2.36× | ||
| 14 | Trader Joe's | Shopping | 2.32× | ||
| 15 | Nonprofit organization | Politics & Society | 2.24× | ||
| 16 | Activism | Politics & Society | 2.19× | ||
| 17 | Organic food | Food & Beverages | 2.10× | ||
| 18 | IKEA | Home & Garden | 1.77× | ||
| 19 | Airbnb | Travel & Leisure | 1.61× | ||
| 20 | Podcast | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.89× | |
| Community Orientation | OPEN | 2.07× | |
| Family Orientation | CONSERVATISM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.99× |
Environmental organization has an estimated audience of 2,307,176 people in United States, concentrated in California and Texas.
64.1% of Environmental organization fans are female, 35.9% are male, with an average age of 40.0 years.
Environmental organization fans show strongest brand affinity for Sustainable energy (7.07×), Renewable energy (5.03×), and Birdwatching (6.8×) over the country average.
Environmental organization fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Environmental organization itself, the audience over-indexes on Renewable energy (5.03×), Birdwatching (6.8×), Organic cotton (10.29×), and Trader Joe's (2.32×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Environmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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