Organic cotton Audience in United States

Organic cotton logo

Organic cotton has an estimated audience of 3,165,569 people in United States. 80.7% are female, 19.3% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Sustainable clothing, Diaper bag, Organic certification, Child, Food and drink.

The average Organic cotton fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sustainable clothing, Diaper bag, Organic certification, with strongest over-indexing on Sustainable clothing (16.67× the country average). Demographically, the Organic cotton audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Organic cotton fans

Demographic split for Organic cotton audience in United States
MetricValue
Female80.7%
Male19.3%
Average age36.7
Estimated audience size3,165,569

Audience persona

The typical Organic cotton fan in United States is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Top regions in United States

Top regions ranked by reach for Organic cotton in United States
RegionReachAffinity
California533,3771.53×
New York272,6441.54×
Texas261,4110.96×
Florida211,6940.99×
Illinois103,8010.98×
New Jersey101,7141.26×
Georgia99,5091.02×
Pennsylvania96,5530.91×
North Carolina88,9760.93×
Washington82,8611.3×
Ohio82,0730.84×
Michigan78,7430.95×
Virginia74,8230.97×
Massachusetts72,3861.16×
Tennessee63,7331×
Arizona54,4440.84×
Colorado52,7211.06×
Maryland51,7890.95×
Oregon51,6061.42×
Indiana51,3770.89×
Minnesota48,4071.07×
Missouri46,6470.91×
Wisconsin42,9900.9×
South Carolina40,2070.84×
Connecticut35,2791.11×
Utah31,6521.12×
Kentucky30,2370.76×
Alabama27,8740.63×
Louisiana27,6990.68×
Oklahoma25,6030.73×
Nevada23,9120.78×
Kansas22,4710.9×
Hawaii21,4611.58×
Arkansas20,9440.8×
Iowa19,5050.75×
Idaho17,3311.09×
Mississippi15,1560.58×
New Mexico14,5060.91×
Maine12,1601.07×
New Hampshire12,0270.96×
Montana10,2801.17×
Nebraska10,0950.64×
West Virginia9,7310.66×
Alaska9,0181.33×
Rhode Island8,8490.88×
Washington, District of Columbia8,5820.9×
Vermont7,6151.37×
Delaware7,4290.85×
South Dakota7,1620.98×
North Dakota6,9741.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic cotton audience
BrandAffinityCategory
Sustainable clothing16.67×Fashion & Accessoires
Diaper bag6.06×Kids & Family
Organic certification11.86×Food & Beverages
Child2.32×Kids & Family
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Women's clothing2.62×Fashion & Accessoires
Mobile phones2.08×Technology & Electronics
Infant bed7.15×Home & Garden
Men's clothing2.94×Fashion & Accessoires
Infant bodysuit5.52×Kids & Family
West Elm4.88×Home & Garden
Food1.65×Food & Beverages
Mobile app2.13×Technology & Electronics
Yahoo!奇摩名人娛樂2.96×Internet & Social Media
Education2.04×Business & Career
Fitness and wellness1.57×Sports
Aritzia5.09×Fashion & Accessoires
Woman2×Kids & Family
Beverages1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic cotton audience
TraitClusterScore
SustainabilityBALANCE5.66
Design AffinityPREMIUM2.28
CreativityOPEN1.62
Luxury OrientationPREMIUM1.62
Sports ActivityPOWER1.39
Healthy LifestyleBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Organic cotton
CountryShare
United States21.9%
United Kingdom12.5%
Germany6.5%

See Organic cotton audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Organic cotton have in United States?

Organic cotton has an estimated audience of 3,165,569 people in United States, concentrated in California and New York.

What is the gender split and age of Organic cotton fans?

80.7% of Organic cotton fans are female, 19.3% are male, with an average age of 36.7 years.

Which brands do Organic cotton fans like most?

Organic cotton fans show strongest brand affinity for Sustainable clothing (16.67×), Diaper bag (6.06×), and Organic certification (11.86×) over the country average.

Where do Organic cotton fans live in United States?

Organic cotton fans in United States are most concentrated in California (reach 533,377), New York (reach 272,644), and Texas (reach 261,411). These three regions account for the largest share of the active audience.

What other brands do Organic cotton fans also like?

Beyond Organic cotton itself, the audience over-indexes on Diaper bag (6.06×), Organic certification (11.86×), Child (2.32×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.