Rascasse Audience Intelligence

Organic cotton Audience in United States

A data profile of the people who buy, follow and care about Organic cotton in United States — modelled from more than twelve digital signal sources. Organic cotton has an estimated audience of 3,165,569 people in United States.

#4959among Topic in United States#468in Fashion & Accessoires

The average Organic cotton fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable clothing, Diaper bag, Organic certification, with strongest over-indexing on Sustainable clothing (16.67× the country average).

Demographically, the Organic cotton audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic cotton fan in United States is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic cotton profile in United States.

Audience size
3.2M
in United States
Gender
80.7%♀
19.3% male
Age
36.7
average years
Country rank
#9839
Topic in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic cotton fans

80.7% are female, 19.3% are male, average age 36.7.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Organic cotton audience in United States
MetricValue
Female80.7%
Male19.3%
Average age36.7
Estimated audience size3,165,569
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Organic cotton audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3919%
40-4916%
50+17%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Organic cotton audience comes from United States.

Worldwide audience distribution share by country for Organic cotton
CountryShare
United States21.9%
United Kingdom12.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic cotton audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic cotton fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.36×
02New York~200K1.31×
03Hawaii~20K1.23×
04Oregon~40K1.22×
05Washington~70K1.16×
06New Jersey~90K1.14×
07Vermont~6K1.12×
08Utah~30K1.10×
09Massachusetts~70K1.06×
10Connecticut~30K1.06×
11Colorado~50K1.05×
12Maine~10K1.05×
13Montana~9K1.05×
14Alaska~7K1.05×
15Minnesota~50K1.04×
16New Hampshire~10K1.04×
17North Dakota~7K1.04×
18Idaho~20K1.02×
19South Dakota~7K1.02×
20North Carolina~90K0.99×
21Rhode Island~10K0.98×
22Georgia~90K0.96×
23Washington, District of Columbia~9K0.96×
24Delaware~8K0.96×
25Florida~200K0.95×
26Illinois~100K0.95×
27Kentucky~40K0.95×
28Kansas~20K0.95×
29Nebraska~20K0.95×
30Maryland~50K0.94×
31Wisconsin~40K0.94×
32Arkansas~20K0.94×
33New Mexico~10K0.94×
34Virginia~70K0.93×
35Arizona~60K0.93×
36Tennessee~60K0.93×
37West Virginia~10K0.93×
38Texas~200K0.92×
39Pennsylvania~100K0.92×
40Michigan~80K0.92×
41Missouri~50K0.92×
42South Carolina~40K0.92×
43Nevada~30K0.92×
44Indiana~50K0.91×
45Iowa~20K0.91×
46Mississippi~20K0.91×
47Oklahoma~30K0.90×
48Alabama~40K0.89×
49Ohio~80K0.86×
50Louisiana~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Organic cotton, United States
0.86×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic cotton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic cotton audience
#·InterestCategoryAffinity×
01Sustainable clothingFashion & Accessoires16.67×
02Organic certificationFood & Beverages11.86×
03Infant bedHome & Garden7.15×
04Diaper bagKids & Family6.06×
05Infant bodysuitKids & Family5.52×
06AritziaFashion & Accessoires5.09×
07West ElmHome & Garden4.88×
08Aerie (American Eagle Outfitters)Brand4.70×
09Men's clothingFashion & Accessoires2.94×
10Women's clothingFashion & Accessoires2.62×
11Trader Joe'sShopping2.55×
12GiftShopping2.39×
13ChildKids & Family2.32×
14Mobile appTechnology & Electronics2.13×
15Mobile phonesTechnology & Electronics2.08×
16EducationBusiness & Career2.04×
17WomanKids & Family2.00×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic cotton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic cotton audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.66×
Design AffinityPREMIUM1.73×
CreativityOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic cotton audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Risk AppetiteTHRILL0.79×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic cotton have in United States?

Organic cotton has an estimated audience of 3,165,569 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organic cotton fans?

80.7% of Organic cotton fans are female, 19.3% are male, with an average age of 36.7 years.

03

Which brands do Organic cotton fans like most?

Organic cotton fans show strongest brand affinity for Sustainable clothing (16.67×), Diaper bag (6.06×), and Organic certification (11.86×) over the country average.

04

Where do Organic cotton fans live in United States?

Organic cotton fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Organic cotton fans also like?

Beyond Organic cotton itself, the audience over-indexes on Diaper bag (6.06×), Organic certification (11.86×), Child (2.32×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Organic cotton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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