Rascasse Audience Intelligence

Organic cotton Audience in Germany

A data profile of the people who buy, follow and care about Organic cotton in Germany — modelled from more than twelve digital signal sources. Organic cotton has an estimated audience of 940,991 people in Germany.

#3285among Topic in Germany#371in Fashion & Accessoires

The average Organic cotton fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Armedangels, Sustainable fashion, Sustainable clothing, with strongest over-indexing on Armedangels (24.25× the country average).

Demographically, the Organic cotton audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Organic cotton fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Armedangels.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic cotton profile in Germany.

Audience size
941K
in Germany
Gender
72.5%♀
27.5% male
Age
35.9
average years
Country rank
#6894
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic cotton fans

72.5% are female, 27.5% are male, average age 35.9.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Organic cotton audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age35.9
Estimated audience size940,991
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Organic cotton audience in Germany
Age bracketShare%
16-1922%
20-2927%
30-3923%
40-4920%
50+9%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Organic cotton audience comes from Germany.

Worldwide audience distribution share by country for Organic cotton
CountryShare
United States21.9%
United Kingdom12.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic cotton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Organic cotton fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.28×
02Hamburg~20K1.16×
03Bayern~200K1.10×
04Bremen~9K1.08×
05Nordrhein-Westfalen~200K1.05×
06Schleswig-Holstein~40K1.05×
07Baden-Württemberg~100K1.03×
08Hessen~70K1.02×
09Saarland~10K1.01×
10Niedersachsen~90K0.97×
11Rheinland-Pfalz~50K0.96×
12Sachsen~40K0.94×
13Mecklenburg-Vorpommern~20K0.94×
14Thüringen~20K0.93×
15Sachsen-Anhalt~20K0.92×
16Brandenburg~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Organic cotton, Germany
0.91×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic cotton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic cotton audience
#·InterestCategoryAffinity×
01ArmedangelsFashion & Accessoires24.25×
02EverlaneFashion & Accessoires17.87×
03Veja SneakersFashion & Accessoires16.59×
04hessnaturShopping16.42×
05DeerbergShopping16.20×
06DillingFashion & Accessoires13.57×
07Sustainable clothingFashion & Accessoires12.55×
08Sustainable fashionFashion & Accessoires12.46×
09Hot yogaSports10.20×
10Iyengar YogaSports9.55×
11Kundalini yogaHealth8.72×
12Hatha yogaHealth7.05×
13COSShopping5.41×
14Ethical consumerismShopping5.29×
15CottonFashion & Accessoires5.09×
16SweaterFashion & Accessoires4.92×
17Fair tradeBusiness & Career4.62×
18Healthy foodHealth4.28×
19TagesschauMovies & TV2.29×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic cotton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic cotton audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.46×
Design AffinityPREMIUM3.04×
MindfulnessBALANCE2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic cotton audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.67×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic cotton have in Germany?

Organic cotton has an estimated audience of 940,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Organic cotton fans?

72.5% of Organic cotton fans are female, 27.5% are male, with an average age of 35.9 years.

03

Which brands do Organic cotton fans like most?

Organic cotton fans show strongest brand affinity for Armedangels (24.25×), Sustainable fashion (12.46×), and Sustainable clothing (12.55×) over the country average.

04

Where do Organic cotton fans live in Germany?

Organic cotton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Organic cotton fans also like?

Beyond Organic cotton itself, the audience over-indexes on Sustainable fashion (12.46×), Sustainable clothing (12.55×), Veja Sneakers (16.59×), and hessnatur (16.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Organic cotton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Organic cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →