Organic cotton Audience in Germany
Organic cotton has an estimated audience of 940,991 people in Germany. 72.5% are female, 27.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Armedangels, Sustainable fashion, Sustainable clothing, Veja Sneakers, hessnatur.
The average Organic cotton fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Armedangels, Sustainable fashion, Sustainable clothing, with strongest over-indexing on Armedangels (24.25× the country average). Demographically, the Organic cotton audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Organic cotton fans
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 35.9 |
| Estimated audience size | 940,991 |
Audience persona
The typical Organic cotton fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Armedangels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,323 | 1.1× |
| Bayern | 176,278 | 1.17× |
| Baden-Württemberg | 142,443 | 1.11× |
| Niedersachsen | 88,323 | 0.97× |
| Hessen | 78,615 | 1.1× |
| Berlin | 60,327 | 1.43× |
| Rheinland-Pfalz | 45,186 | 0.96× |
| Schleswig-Holstein | 38,700 | 1.15× |
| Sachsen | 38,444 | 0.83× |
| Hamburg | 27,730 | 1.3× |
| Brandenburg | 16,537 | 0.57× |
| Thüringen | 16,210 | 0.68× |
| Sachsen-Anhalt | 14,694 | 0.6× |
| Mecklenburg-Vorpommern | 12,000 | 0.67× |
| Saarland | 11,929 | 1.03× |
| Bremen | 10,806 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Armedangels | 24.25× | Fashion & Accessoires |
| Sustainable fashion | 12.46× | Fashion & Accessoires |
| Sustainable clothing | 12.55× | Fashion & Accessoires |
| Veja Sneakers | 16.59× | Fashion & Accessoires |
| hessnatur | 16.42× | Shopping |
| Hot yoga | 10.2× | Sports |
| Hessnatur | 10.62× | Fashion & Accessoires |
| Deerberg | 16.2× | Shopping |
| Hatha yoga | 7.05× | Health |
| Kundalini yoga | 8.72× | Health |
| Sports | 1.91× | Sports |
| Tagesschau | 2.29× | Movies & TV |
| Ethical consumerism | 5.29× | Shopping |
| COS | 5.41× | Shopping |
| Sweater | 4.92× | Fashion & Accessoires |
| Fair trade | 4.62× | Business & Career |
| Dilling | 13.57× | Fashion & Accessoires |
| Everlane | 17.87× | Fashion & Accessoires |
| Iyengar Yoga | 9.55× | Sports |
| Cotton | 5.09× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.93 |
| Design Affinity | PREMIUM | 2.15 |
| Creativity | OPEN | 1.64 |
| Sports Activity | POWER | 1.58 |
| Quality Awareness | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 12.5% |
| Germany | 6.5% |
See Organic cotton audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Organic cotton have in Germany?
Organic cotton has an estimated audience of 940,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Organic cotton fans?
72.5% of Organic cotton fans are female, 27.5% are male, with an average age of 35.9 years.
Which brands do Organic cotton fans like most?
Organic cotton fans show strongest brand affinity for Armedangels (24.25×), Sustainable fashion (12.46×), and Sustainable clothing (12.55×) over the country average.
Where do Organic cotton fans live in Germany?
Organic cotton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,323), Bayern (reach 176,278), and Baden-Württemberg (reach 142,443). These three regions account for the largest share of the active audience.
What other brands do Organic cotton fans also like?
Beyond Organic cotton itself, the audience over-indexes on Sustainable fashion (12.46×), Sustainable clothing (12.55×), Veja Sneakers (16.59×), and hessnatur (16.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Organic cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.