Rascasse Audience Intelligence

Dilling Target Market in Germany

A data profile of the people who buy, follow and care about Dilling in Germany — modelled from more than twelve digital signal sources. Dilling has an estimated audience of 651,143 people in Germany.

#1234among Brand in Germany#479in Fashion & Accessoires

The average Dilling fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable clothing, Organic cotton, Armedangels, with strongest over-indexing on Sustainable clothing (21.34× the country average).

Demographically, the Dilling audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dilling fan in Germany is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dilling profile in Germany.

Audience size
651K
in Germany
Gender
72.4%♀
27.6% male
Age
38.2
average years
Country rank
#9422
Brand in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dilling

72.4% are female, 27.6% are male, average age 38.2.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Dilling audience in Germany
MetricValue
Female72.4%
Male27.6%
Average age38.2
Estimated audience size651,143
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Dilling audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Dilling audience comes from Germany.

Worldwide audience distribution share by country for Dilling
CountryShare
Germany41.6%
Denmark20.7%
Netherlands11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dilling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dilling customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.61×
02Hamburg~20K1.56×
03Baden-Württemberg~100K1.25×
04Niedersachsen~70K1.22×
05Bayern~100K1.20×
06Bremen~6K1.18×
07Nordrhein-Westfalen~100K1.07×
08Hessen~50K1.02×
09Berlin~30K1.00×
10Rheinland-Pfalz~30K0.89×
11Mecklenburg-Vorpommern~10K0.82×
12Brandenburg~10K0.74×
13Sachsen~20K0.70×
14Thüringen~10K0.68×
15Saarland~5K0.63×
16Sachsen-Anhalt~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Dilling, Germany
0.51×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dilling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dilling audience
#·InterestCategoryAffinity×
01Sustainable clothingFashion & Accessoires21.34×
02Organic cottonFashion & Accessoires13.57×
03ArmedangelsFashion & Accessoires9.70×
04PatagoniaFashion & Accessoires3.95×
05Fair tradeBusiness & Career3.51×
06Ethical consumerismShopping3.50×
07BirkenstockFashion & Accessoires3.20×
08LingerieFashion & Accessoires2.91×
09UniqloShopping2.88×
10EssoCars & Mobility2.81×
11KnittingHome & Garden2.58×
12Sustainable energyHome & Garden2.57×
13Chihuahua (dog)Pets & Animals2.53×
14Organic farmingFood & Beverages2.39×
15House musicMusic & Radio1.98×
16HermèsFashion & Accessoires1.89×
17TagesschauMovies & TV1.84×
18IKEAHome & Garden1.77×
19Do it yourself (DIY)Home & Garden1.64×
20H&MShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dilling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dilling audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.01×
Design AffinityPREMIUM1.95×
CreativityOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dilling audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
SpiritualityBALANCE1.01×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dilling's target market in Germany?

Dilling's target market in Germany covers an estimated 651,143 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dilling customers?

72.4% of the Dilling audience are female, 27.6% are male, with an average age of 38.2 years.

03

Which brands do Dilling fans like most?

Dilling fans show strongest brand affinity for Sustainable clothing (21.34×), Organic cotton (13.57×), and Armedangels (9.7×) over the country average.

04

Where do Dilling fans live in Germany?

Dilling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dilling fans also like?

Beyond Dilling itself, the audience over-indexes on Organic cotton (13.57×), Armedangels (9.7×), Tagesschau (1.84×), and Fair trade (3.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Dilling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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