Dilling Audience in Germany
Dilling has an estimated audience of 605,542 people in Germany. 74.7% are female, 25.3% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable clothing, Western Union, Organic cotton, Do it yourself (DIY), Drop shipping.
The average Dilling fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable clothing, Western Union, Organic cotton, with strongest over-indexing on Sustainable clothing (17.25× the country average). Demographically, the Dilling audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Dilling fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 38.3 |
| Estimated audience size | 605,542 |
Audience persona
The typical Dilling fan in Germany is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,665 | 1.08× |
| Bayern | 120,002 | 1.23× |
| Baden-Württemberg | 107,511 | 1.3× |
| Niedersachsen | 71,065 | 1.21× |
| Hessen | 49,052 | 1.06× |
| Schleswig-Holstein | 34,919 | 1.61× |
| Berlin | 27,742 | 1.02× |
| Rheinland-Pfalz | 26,877 | 0.89× |
| Hamburg | 21,940 | 1.6× |
| Sachsen | 20,651 | 0.7× |
| Brandenburg | 12,757 | 0.68× |
| Thüringen | 9,849 | 0.64× |
| Mecklenburg-Vorpommern | 8,737 | 0.76× |
| Sachsen-Anhalt | 7,222 | 0.46× |
| Bremen | 6,180 | 1.19× |
| Saarland | 4,224 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable clothing | 17.25× | Fashion & Accessoires |
| Western Union | 4.92× | Business & Career |
| Organic cotton | 10.73× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.91× | Home & Garden |
| Drop shipping | 2.65× | Shopping |
| Tagesschau | 1.64× | Movies & TV |
| Real property | 3.81× | Home & Garden |
| Sustainable energy | 2.53× | Home & Garden |
| H&M | 1.79× | Shopping |
| IKEA | 1.67× | Home & Garden |
| Lingerie | 2.64× | Fashion & Accessoires |
| Fair trade | 3.12× | Business & Career |
| Knitting | 2.62× | Home & Garden |
| Ryanair | 1.85× | Travel & Leisure |
| Ariana Grande | 3.52× | Music & Radio |
| Ethical consumerism | 3.06× | Shopping |
| Gala | 1.63× | News |
| Hermès | 1.84× | Fashion & Accessoires |
| Art exhibition | 2.63× | Arts & Culture |
| Etsy | 2.3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.27 |
| Design Affinity | PREMIUM | 1.79 |
| Creativity | OPEN | 1.67 |
| Sports Activity | POWER | 1.47 |
| Early Adopter Mentality | POWER | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.1% |
| Denmark | 20.5% |
| Netherlands | 11.7% |
See Dilling audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dilling have in Germany?
Dilling has an estimated audience of 605,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dilling fans?
74.7% of Dilling fans are female, 25.3% are male, with an average age of 38.3 years.
Which brands do Dilling fans like most?
Dilling fans show strongest brand affinity for Sustainable clothing (17.25×), Western Union (4.92×), and Organic cotton (10.73×) over the country average.
Where do Dilling fans live in Germany?
Dilling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,665), Bayern (reach 120,002), and Baden-Württemberg (reach 107,511). These three regions account for the largest share of the active audience.
What other brands do Dilling fans also like?
Beyond Dilling itself, the audience over-indexes on Western Union (4.92×), Organic cotton (10.73×), Do it yourself (DIY) (1.91×), and Drop shipping (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.