Ethical consumerism Audience in Germany
Ethical consumerism has an estimated audience of 4,408,483 people in Germany. 64.8% are female, 35.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sustainable energy, Sustainable living, Efficient energy use, Renewable energy, Solar power.
The average Ethical consumerism fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sustainable energy, Sustainable living, Efficient energy use, with strongest over-indexing on Sustainable energy (5.15× the country average). Demographically, the Ethical consumerism audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Ethical consumerism fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 39.3 |
| Estimated audience size | 4,408,483 |
Audience persona
The typical Ethical consumerism fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 353,308 | 0.37× |
| Baden-Württemberg | 341,162 | 0.57× |
| Bayern | 298,862 | 0.42× |
| Brandenburg | 193,911 | 1.42× |
| Sachsen-Anhalt | 188,026 | 1.65× |
| Rheinland-Pfalz | 187,663 | 0.85× |
| Niedersachsen | 184,194 | 0.43× |
| Hessen | 172,476 | 0.51× |
| Sachsen | 172,350 | 0.8× |
| Schleswig-Holstein | 169,641 | 1.07× |
| Bremen | 142,055 | 3.77× |
| Berlin | 126,182 | 0.64× |
| Thüringen | 119,211 | 1.06× |
| Hamburg | 118,925 | 1.19× |
| Mecklenburg-Vorpommern | 101,827 | 1.21× |
| Saarland | 20,245 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 5.15× | Home & Garden |
| Sustainable living | 6.11× | Home & Garden |
| Efficient energy use | 5.13× | Technology & Electronics |
| Renewable energy | 4.52× | Business & Career |
| Solar power | 5.36× | Home & Garden |
| Zero waste | 6.77× | Home & Garden |
| Reuse | 10.37× | Home & Garden |
| Plastic recycling | 10.73× | Politics & Society |
| Vegetarian cuisine | 3.78× | Food & Beverages |
| Fair trade | 4.88× | Business & Career |
| Sports | 1.91× | Sports |
| Sustainable consumption | 9.87× | Food & Beverages |
| Sustainable clothing | 5.82× | Fashion & Accessoires |
| Landfill | 9.13× | Home & Garden |
| Music | 1.63× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| Vegan organic gardening | 7.19× | Home & Garden |
| Kleinanzeigen | 3.14× | Shopping |
| Photovoltaics | 3.97× | Home & Garden |
| Raw material | 10.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.37 |
| Sports Activity | POWER | 1.81 |
| Design Affinity | PREMIUM | 1.76 |
| Creativity | OPEN | 1.63 |
| Pet Ownership | JOY | 1.51 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Germany | 9.0% |
See Ethical consumerism audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ethical consumerism have in Germany?
Ethical consumerism has an estimated audience of 4,408,483 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ethical consumerism fans?
64.8% of Ethical consumerism fans are female, 35.2% are male, with an average age of 39.3 years.
Which brands do Ethical consumerism fans like most?
Ethical consumerism fans show strongest brand affinity for Sustainable energy (5.15×), Sustainable living (6.11×), and Efficient energy use (5.13×) over the country average.
Where do Ethical consumerism fans live in Germany?
Ethical consumerism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 353,308), Baden-Württemberg (reach 341,162), and Bayern (reach 298,862). These three regions account for the largest share of the active audience.
What other brands do Ethical consumerism fans also like?
Beyond Ethical consumerism itself, the audience over-indexes on Sustainable living (6.11×), Efficient energy use (5.13×), Renewable energy (4.52×), and Solar power (5.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethical consumerism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.