Raw material Audience in Germany
Raw material has an estimated audience of 812,105 people in Germany. 54.7% are female, 45.3% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Biodegradable waste, Reuse, Ethical consumerism, Plastic recycling, Real property.
The average Raw material fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Biodegradable waste, Reuse, Ethical consumerism, with strongest over-indexing on Biodegradable waste (50.6× the country average). Demographically, the Raw material audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Raw material fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 37.8 |
| Estimated audience size | 812,105 |
Audience persona
The typical Raw material fan in Germany is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Biodegradable waste.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,150 | 1.02× |
| Bayern | 129,004 | 0.99× |
| Baden-Württemberg | 123,494 | 1.11× |
| Hessen | 107,201 | 1.73× |
| Berlin | 59,036 | 1.63× |
| Niedersachsen | 51,326 | 0.65× |
| Rheinland-Pfalz | 33,988 | 0.84× |
| Schleswig-Holstein | 22,641 | 0.78× |
| Hamburg | 21,284 | 1.16× |
| Sachsen | 19,716 | 0.5× |
| Thüringen | 14,225 | 0.69× |
| Brandenburg | 14,024 | 0.56× |
| Sachsen-Anhalt | 13,816 | 0.66× |
| Mecklenburg-Vorpommern | 12,151 | 0.78× |
| Saarland | 12,079 | 1.21× |
| Bremen | 11,854 | 1.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Biodegradable waste | 50.6× | Home & Garden |
| Reuse | 16.44× | Home & Garden |
| Ethical consumerism | 8.6× | Shopping |
| Plastic recycling | 15.49× | Politics & Society |
| Real property | 6.61× | Home & Garden |
| Western Union | 5.68× | Business & Career |
| Ale | 16.21× | Food & Beverages |
| Tagesschau | 2.12× | Movies & TV |
| Water pollution | 13.97× | Politics & Society |
| Plastic pollution | 9.85× | Politics & Society |
| Gina Tricot | 5.95× | Fashion & Accessoires |
| Pets | 1.77× | Pets & Animals |
| Fair trade | 3.9× | Business & Career |
| Draught beer | 7.74× | Food & Beverages |
| Livemusic | 3.1× | Music & Radio |
| Zero waste | 4.57× | Home & Garden |
| Do it yourself (DIY) | 1.93× | Home & Garden |
| Saturn (store) | 2.91× | Shopping |
| Automobiles | 1.78× | Cars & Mobility |
| Efficient energy use | 2.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.5 |
| Indulgence | JOY | 2.09 |
| Urban Lifestyle | OPEN | 1.65 |
| DIY Mentality | THRILL | 1.59 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| India | 8.3% |
| United Kingdom | 6.8% |
See Raw material audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Raw material have in Germany?
Raw material has an estimated audience of 812,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raw material fans?
54.7% of Raw material fans are female, 45.3% are male, with an average age of 37.8 years.
Which brands do Raw material fans like most?
Raw material fans show strongest brand affinity for Biodegradable waste (50.6×), Reuse (16.44×), and Ethical consumerism (8.6×) over the country average.
Where do Raw material fans live in Germany?
Raw material fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,150), Bayern (reach 129,004), and Baden-Württemberg (reach 123,494). These three regions account for the largest share of the active audience.
What other brands do Raw material fans also like?
Beyond Raw material itself, the audience over-indexes on Reuse (16.44×), Ethical consumerism (8.6×), Plastic recycling (15.49×), and Real property (6.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raw material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.