Rascasse Audience Intelligence

Raw material Audience in Germany

A data profile of the people who buy, follow and care about Raw material in Germany — modelled from more than twelve digital signal sources. Raw material has an estimated audience of 812,105 people in Germany.

#3566among Topic in Germany#656in Business & Career

The average Raw material fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Biodegradable waste, Ethical consumerism, Reuse, with strongest over-indexing on Biodegradable waste (53× the country average).

Demographically, the Raw material audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raw material fan in Germany is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Biodegradable waste.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw material profile in Germany.

Audience size
812K
in Germany
Gender
54.7%♀
45.3% male
Age
37.8
average years
Country rank
#7787
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw material fans

54.7% are female, 45.3% are male, average age 37.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Raw material audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age37.8
Estimated audience size812,105
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Raw material audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Raw material audience comes from Germany.

Worldwide audience distribution share by country for Raw material
CountryShare
United States25.3%
India8.3%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw material audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raw material fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.46×
02Berlin~50K1.36×
03Bremen~8K1.22×
04Saarland~10K1.09×
05Hamburg~20K1.05×
06Baden-Württemberg~100K1.04×
07Nordrhein-Westfalen~200K0.98×
08Bayern~100K0.98×
09Mecklenburg-Vorpommern~10K0.97×
10Sachsen-Anhalt~20K0.94×
11Thüringen~20K0.94×
12Rheinland-Pfalz~40K0.91×
13Schleswig-Holstein~30K0.90×
14Brandenburg~20K0.89×
15Sachsen~30K0.83×
16Niedersachsen~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Raw material, Germany
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw material audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw material audience
#·InterestCategoryAffinity×
01Biodegradable wasteHome & Garden53.00×
02ReuseHome & Garden18.61×
03Plastic recyclingPolitics & Society16.77×
04AleFood & Beverages14.86×
05Carbon footprintPolitics & Society14.70×
06Plastic pollutionPolitics & Society11.91×
07Gender equalityPolitics & Society10.95×
08Draught beerFood & Beverages10.65×
09Ethical consumerismShopping10.58×
10Water pollutionPolitics & Society10.04×
11Sustainable productsPolitics & Society7.59×
12Simple livingPolitics & Society6.74×
13SpreadsheetTechnology & Electronics6.44×
14Tour de FranceSports3.89×
15Fair tradeBusiness & Career2.97×
16Plug-in hybridCars & Mobility2.85×
17HobbyHome & Garden2.07×
18Netto Marken-DiscountShopping1.71×
19TagesschauMovies & TV1.58×
20Personal financeBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw material audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw material audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.25×
IndulgenceJOY2.08×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw material audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
CreativityOPEN0.90×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw material have in Germany?

Raw material has an estimated audience of 812,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raw material fans?

54.7% of Raw material fans are female, 45.3% are male, with an average age of 37.8 years.

03

Which brands do Raw material fans like most?

Raw material fans show strongest brand affinity for Biodegradable waste (53×), Ethical consumerism (10.58×), and Reuse (18.61×) over the country average.

04

Where do Raw material fans live in Germany?

Raw material fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raw material fans also like?

Beyond Raw material itself, the audience over-indexes on Ethical consumerism (10.58×), Reuse (18.61×), Plastic recycling (16.77×), and Sustainable products (7.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Raw material audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raw material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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