Gender equality Audience in Germany

Gender equality has an estimated audience of 558,872 people in Germany. 59.0% are female, 41.0% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ethical consumerism, Reuse, Vegan organic gardening, Sustainable living, Sustainable clothing.
The average Gender equality fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ethical consumerism, Reuse, Vegan organic gardening, with strongest over-indexing on Ethical consumerism (8.46× the country average). Demographically, the Gender equality audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gender equality fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 33.9 |
| Estimated audience size | 558,872 |
Audience persona
The typical Gender equality fan in Germany is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ethical consumerism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,423 | 1.3× |
| Baden-Württemberg | 91,201 | 1.2× |
| Bayern | 80,797 | 0.9× |
| Hessen | 62,268 | 1.46× |
| Niedersachsen | 48,591 | 0.9× |
| Berlin | 40,901 | 1.64× |
| Sachsen | 22,328 | 0.81× |
| Rheinland-Pfalz | 19,887 | 0.71× |
| Schleswig-Holstein | 17,948 | 0.89× |
| Hamburg | 17,475 | 1.38× |
| Brandenburg | 13,880 | 0.8× |
| Sachsen-Anhalt | 10,058 | 0.69× |
| Thüringen | 8,745 | 0.61× |
| Mecklenburg-Vorpommern | 6,487 | 0.61× |
| Saarland | 6,058 | 0.88× |
| Bremen | 5,753 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ethical consumerism | 8.46× | Shopping |
| Reuse | 10.83× | Home & Garden |
| Vegan organic gardening | 9.39× | Home & Garden |
| Sustainable living | 5.04× | Home & Garden |
| Sustainable clothing | 6.43× | Fashion & Accessoires |
| Plastic recycling | 10.18× | Politics & Society |
| Zero waste | 5.88× | Home & Garden |
| Environmental engineering | 17.49× | Business & Career |
| Raw material | 10.95× | Business & Career |
| hessnatur | 10.01× | Shopping |
| Kleinanzeigen | 3× | Shopping |
| Landfill | 8.42× | Home & Garden |
| Plastic pollution | 8.94× | Politics & Society |
| Sustainable tourism | 8.46× | Business & Career |
| Energy | 2.4× | Home & Garden |
| Sustainable products | 4.66× | Politics & Society |
| Sustainable design | 5.21× | Business & Career |
| Eco Friendly Living | 9.55× | Home & Garden |
| Sustainable fashion | 3.71× | Fashion & Accessoires |
| Simple living | 4.45× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6 |
| Sustainability | BALANCE | 3.67 |
| Mindfulness | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.42 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Brazil | 10.5% |
| United Kingdom | 4.5% |
See Gender equality audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gender equality have in Germany?
Gender equality has an estimated audience of 558,872 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gender equality fans?
59.0% of Gender equality fans are female, 41.0% are male, with an average age of 33.9 years.
Which brands do Gender equality fans like most?
Gender equality fans show strongest brand affinity for Ethical consumerism (8.46×), Reuse (10.83×), and Vegan organic gardening (9.39×) over the country average.
Where do Gender equality fans live in Germany?
Gender equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,423), Baden-Württemberg (reach 91,201), and Bayern (reach 80,797). These three regions account for the largest share of the active audience.
What other brands do Gender equality fans also like?
Beyond Gender equality itself, the audience over-indexes on Reuse (10.83×), Vegan organic gardening (9.39×), Sustainable living (5.04×), and Sustainable clothing (6.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gender equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.