Rascasse Audience Intelligence

Gender equality Audience in Germany

A data profile of the people who buy, follow and care about Gender equality in Germany — modelled from more than twelve digital signal sources. Gender equality has an estimated audience of 558,872 people in Germany.

#4404among Topic in Germany#513in Politics & Society

The average Gender equality fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Ethical consumerism, Reuse, Vegan organic gardening, with strongest over-indexing on Ethical consumerism (8.46× the country average).

Demographically, the Gender equality audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gender equality fan in Germany is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender equality profile in Germany.

Audience size
559K
in Germany
Gender
59.0%♀
41.0% male
Age
33.9
average years
Country rank
#10742
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender equality fans

59.0% are female, 41.0% are male, average age 33.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Gender equality audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age33.9
Estimated audience size558,872
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Gender equality audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Gender equality audience comes from Germany.

Worldwide audience distribution share by country for Gender equality
CountryShare
United States28.3%
Brazil10.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender equality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gender equality fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.40×
02Hessen~60K1.31×
03Hamburg~20K1.21×
04Nordrhein-Westfalen~100K1.20×
05Bremen~6K1.19×
06Baden-Württemberg~80K1.10×
07Saarland~7K0.99×
08Niedersachsen~50K0.97×
09Schleswig-Holstein~20K0.95×
10Thüringen~10K0.95×
11Mecklenburg-Vorpommern~10K0.94×
12Brandenburg~20K0.90×
13Sachsen-Anhalt~10K0.90×
14Sachsen~20K0.89×
15Bayern~80K0.86×
16Rheinland-Pfalz~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Gender equality, Germany
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender equality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender equality audience
#·InterestCategoryAffinity×
01Environmental engineeringBusiness & Career17.49×
02Raw materialBusiness & Career10.95×
03ReuseHome & Garden10.83×
04Plastic recyclingPolitics & Society10.18×
05hessnaturShopping10.01×
06Eco Friendly LivingHome & Garden9.55×
07Vegan organic gardeningHome & Garden9.39×
08Plastic pollutionPolitics & Society8.94×
09Ethical consumerismShopping8.46×
10Sustainable tourismBusiness & Career8.46×
11LandfillHome & Garden8.42×
12Sustainable clothingFashion & Accessoires6.43×
13Zero wasteHome & Garden5.88×
14Sustainable designBusiness & Career5.21×
15Sustainable livingHome & Garden5.04×
16Sustainable productsPolitics & Society4.66×
17Simple livingPolitics & Society4.45×
18Sustainable fashionFashion & Accessoires3.71×
19KleinanzeigenShopping3.00×
20EnergyHome & Garden2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender equality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender equality audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.10×
Career OrientationPOWER1.54×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender equality audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.37×
Quality AwarenessPREMIUM0.47×
Social Media UsageJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender equality have in Germany?

Gender equality has an estimated audience of 558,872 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Gender equality fans?

59.0% of Gender equality fans are female, 41.0% are male, with an average age of 33.9 years.

03

Which brands do Gender equality fans like most?

Gender equality fans show strongest brand affinity for Ethical consumerism (8.46×), Reuse (10.83×), and Vegan organic gardening (9.39×) over the country average.

04

Where do Gender equality fans live in Germany?

Gender equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Gender equality fans also like?

Beyond Gender equality itself, the audience over-indexes on Reuse (10.83×), Vegan organic gardening (9.39×), Sustainable living (5.04×), and hessnatur (10.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Gender equality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gender equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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