Gender equality Audience in Germany

Gender equality logo

Gender equality has an estimated audience of 558,872 people in Germany. 59.0% are female, 41.0% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ethical consumerism, Reuse, Vegan organic gardening, Sustainable living, Sustainable clothing.

The average Gender equality fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ethical consumerism, Reuse, Vegan organic gardening, with strongest over-indexing on Ethical consumerism (8.46× the country average). Demographically, the Gender equality audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gender equality fans

Demographic split for Gender equality audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age33.9
Estimated audience size558,872

Audience persona

The typical Gender equality fan in Germany is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ethical consumerism.

Top regions in Germany

Top regions ranked by reach for Gender equality in Germany
RegionReachAffinity
Nordrhein-Westfalen159,4231.3×
Baden-Württemberg91,2011.2×
Bayern80,7970.9×
Hessen62,2681.46×
Niedersachsen48,5910.9×
Berlin40,9011.64×
Sachsen22,3280.81×
Rheinland-Pfalz19,8870.71×
Schleswig-Holstein17,9480.89×
Hamburg17,4751.38×
Brandenburg13,8800.8×
Sachsen-Anhalt10,0580.69×
Thüringen8,7450.61×
Mecklenburg-Vorpommern6,4870.61×
Saarland6,0580.88×
Bremen5,7531.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender equality audience
BrandAffinityCategory
Ethical consumerism8.46×Shopping
Reuse10.83×Home & Garden
Vegan organic gardening9.39×Home & Garden
Sustainable living5.04×Home & Garden
Sustainable clothing6.43×Fashion & Accessoires
Plastic recycling10.18×Politics & Society
Zero waste5.88×Home & Garden
Environmental engineering17.49×Business & Career
Raw material10.95×Business & Career
hessnatur10.01×Shopping
KleinanzeigenShopping
Landfill8.42×Home & Garden
Plastic pollution8.94×Politics & Society
Sustainable tourism8.46×Business & Career
Energy2.4×Home & Garden
Sustainable products4.66×Politics & Society
Sustainable design5.21×Business & Career
Eco Friendly Living9.55×Home & Garden
Sustainable fashion3.71×Fashion & Accessoires
Simple living4.45×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender equality audience
TraitClusterScore
LGBTQ+ IdentityOPEN6
SustainabilityBALANCE3.67
MindfulnessBALANCE1.58
Pet OwnershipJOY1.49
Early Adopter MentalityPOWER1.42
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Gender equality
CountryShare
United States28.4%
Brazil10.5%
United Kingdom4.5%

See Gender equality audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Gender equality have in Germany?

Gender equality has an estimated audience of 558,872 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Gender equality fans?

59.0% of Gender equality fans are female, 41.0% are male, with an average age of 33.9 years.

Which brands do Gender equality fans like most?

Gender equality fans show strongest brand affinity for Ethical consumerism (8.46×), Reuse (10.83×), and Vegan organic gardening (9.39×) over the country average.

Where do Gender equality fans live in Germany?

Gender equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,423), Baden-Württemberg (reach 91,201), and Bayern (reach 80,797). These three regions account for the largest share of the active audience.

What other brands do Gender equality fans also like?

Beyond Gender equality itself, the audience over-indexes on Reuse (10.83×), Vegan organic gardening (9.39×), Sustainable living (5.04×), and Sustainable clothing (6.43×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gender equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.