Rascasse Audience Intelligence

Plastic pollution Audience in Germany

A data profile of the people who buy, follow and care about Plastic pollution in Germany — modelled from more than twelve digital signal sources. Plastic pollution has an estimated audience of 1,018,249 people in Germany.

#3121among Topic in Germany#278in Politics & Society

The average Plastic pollution fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ethical consumerism, Sustainable energy, Renewable energy, with strongest over-indexing on Ethical consumerism (14.55× the country average).

Demographically, the Plastic pollution audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plastic pollution fan in Germany is more female, around 32.0 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic pollution profile in Germany.

Audience size
1M
in Germany
Gender
71.1%♀
28.9% male
Age
32.0
average years
Country rank
#6417
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic pollution fans

71.1% are female, 28.9% are male, average age 32.0.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Plastic pollution audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age32.0
Estimated audience size1,018,249
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Plastic pollution audience in Germany
Age bracketShare%
16-1937%
20-2925%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Plastic pollution audience comes from Germany.

Worldwide audience distribution share by country for Plastic pollution
CountryShare
United States19.3%
United Kingdom11.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic pollution audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plastic pollution fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.46×
02Bremen~10K1.19×
03Hessen~90K1.17×
04Brandenburg~40K1.17×
05Nordrhein-Westfalen~200K1.12×
06Saarland~10K1.11×
07Mecklenburg-Vorpommern~20K1.03×
08Thüringen~30K1.00×
09Sachsen-Anhalt~30K0.95×
10Hamburg~20K0.91×
11Baden-Württemberg~100K0.88×
12Sachsen~40K0.88×
13Rheinland-Pfalz~40K0.87×
14Schleswig-Holstein~30K0.86×
15Bayern~100K0.83×
16Niedersachsen~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Plastic pollution, Germany
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic pollution audience
#·InterestCategoryAffinity×
01Environmental engineeringBusiness & Career19.49×
02Environmental healthPolitics & Society17.25×
03Waste managementHome & Garden16.33×
04LandfillHome & Garden14.92×
05Ethical consumerismShopping14.55×
06Sustainable Development GoalsPolitics & Society14.11×
07Plastic recyclingPolitics & Society12.98×
08WasteHome & Garden11.96×
09PollutionHealth11.26×
10Greta ThunbergPolitics & Society10.51×
11Sustainable designBusiness & Career10.46×
12ReuseHome & Garden10.11×
13Sustainable productsPolitics & Society9.79×
14Sustainable energyHome & Garden9.75×
15Renewable energyBusiness & Career7.29×
16Sustainable livingHome & Garden6.31×
17Sustainable fashionFashion & Accessoires5.83×
18Organic productFood & Beverages5.64×
19PlasticHome & Garden5.50×
20Fair tradeBusiness & Career4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic pollution audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.95×
MindfulnessBALANCE2.31×
Design AffinityPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic pollution audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Family OrientationCONSERVATISM0.96×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic pollution have in Germany?

Plastic pollution has an estimated audience of 1,018,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plastic pollution fans?

71.1% of Plastic pollution fans are female, 28.9% are male, with an average age of 32.0 years.

03

Which brands do Plastic pollution fans like most?

Plastic pollution fans show strongest brand affinity for Ethical consumerism (14.55×), Sustainable energy (9.75×), and Renewable energy (7.29×) over the country average.

04

Where do Plastic pollution fans live in Germany?

Plastic pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plastic pollution fans also like?

Beyond Plastic pollution itself, the audience over-indexes on Sustainable energy (9.75×), Renewable energy (7.29×), Sustainable products (9.79×), and Waste management (16.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Plastic pollution audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plastic pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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