Plastic pollution Audience in Germany
Plastic pollution has an estimated audience of 1,018,249 people in Germany. 71.1% are female, 28.9% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ethical consumerism, Sustainable energy, Renewable energy, Greta Thunberg, Sustainable products.
The average Plastic pollution fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ethical consumerism, Sustainable energy, Renewable energy, with strongest over-indexing on Ethical consumerism (14.55× the country average). Demographically, the Plastic pollution audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Plastic pollution fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 32.0 |
| Estimated audience size | 1,018,249 |
Audience persona
The typical Plastic pollution fan in Germany is more female, around 32.0 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,410 | 1.2× |
| Bayern | 134,565 | 0.82× |
| Baden-Württemberg | 118,271 | 0.85× |
| Hessen | 104,261 | 1.34× |
| Berlin | 77,227 | 1.7× |
| Niedersachsen | 52,532 | 0.53× |
| Brandenburg | 35,203 | 1.11× |
| Rheinland-Pfalz | 33,916 | 0.66× |
| Sachsen | 28,106 | 0.56× |
| Thüringen | 24,334 | 0.94× |
| Sachsen-Anhalt | 21,945 | 0.83× |
| Schleswig-Holstein | 18,673 | 0.51× |
| Mecklenburg-Vorpommern | 18,559 | 0.95× |
| Hamburg | 18,204 | 0.79× |
| Saarland | 16,973 | 1.36× |
| Bremen | 15,932 | 1.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ethical consumerism | 14.55× | Shopping |
| Sustainable energy | 9.75× | Home & Garden |
| Renewable energy | 7.29× | Business & Career |
| Greta Thunberg | 10.51× | Politics & Society |
| Sustainable products | 9.79× | Politics & Society |
| Waste management | 16.33× | Home & Garden |
| Landfill | 14.92× | Home & Garden |
| Waste | 11.96× | Home & Garden |
| Sustainable design | 10.46× | Business & Career |
| Sustainable living | 6.31× | Home & Garden |
| Plastic recycling | 12.98× | Politics & Society |
| Sustainable Development Goals | 14.11× | Politics & Society |
| Organic product | 5.64× | Food & Beverages |
| Pollution | 11.26× | Health |
| Environmental health | 17.25× | Politics & Society |
| Reuse | 10.11× | Home & Garden |
| Plastic | 5.5× | Home & Garden |
| Sustainable fashion | 5.83× | Fashion & Accessoires |
| Fair trade | 4.9× | Business & Career |
| Environmental engineering | 19.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.64 |
| Pet Ownership | JOY | 1.87 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Mindfulness | BALANCE | 1.7 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Design Affinity | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| United Kingdom | 11.2% |
| Germany | 6.3% |
See Plastic pollution audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plastic pollution have in Germany?
Plastic pollution has an estimated audience of 1,018,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plastic pollution fans?
71.1% of Plastic pollution fans are female, 28.9% are male, with an average age of 32.0 years.
Which brands do Plastic pollution fans like most?
Plastic pollution fans show strongest brand affinity for Ethical consumerism (14.55×), Sustainable energy (9.75×), and Renewable energy (7.29×) over the country average.
Where do Plastic pollution fans live in Germany?
Plastic pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,410), Bayern (reach 134,565), and Baden-Württemberg (reach 118,271). These three regions account for the largest share of the active audience.
What other brands do Plastic pollution fans also like?
Beyond Plastic pollution itself, the audience over-indexes on Sustainable energy (9.75×), Renewable energy (7.29×), Greta Thunberg (10.51×), and Sustainable products (9.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plastic pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.