Pollution Audience in Germany
Pollution has an estimated audience of 1,435,623 people in Germany. 60.6% are female, 39.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Unique Gifts, Combat sport, Roaming, Christmas Gift.
The average Pollution fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Unique Gifts, Combat sport, with strongest over-indexing on CAC 40 (1.99× the country average). Demographically, the Pollution audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Pollution fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.8 |
| Estimated audience size | 1,435,623 |
Audience persona
The typical Pollution fan in Germany is more female, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 363,133 | 1.16× |
| Bayern | 193,622 | 0.84× |
| Baden-Württemberg | 175,870 | 0.9× |
| Niedersachsen | 153,295 | 1.1× |
| Hessen | 94,671 | 0.87× |
| Rheinland-Pfalz | 74,829 | 1.04× |
| Sachsen | 72,033 | 1.02× |
| Thüringen | 56,721 | 1.55× |
| Schleswig-Holstein | 42,690 | 0.83× |
| Berlin | 42,444 | 0.66× |
| Brandenburg | 41,906 | 0.94× |
| Sachsen-Anhalt | 41,186 | 1.11× |
| Mecklenburg-Vorpommern | 30,510 | 1.11× |
| Hamburg | 23,328 | 0.72× |
| Saarland | 20,447 | 1.16× |
| Bremen | 12,262 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.99× | Business & Career |
| Unique Gifts | 1.69× | Shopping |
| Combat sport | 1.57× | Sports |
| Roaming | 4.14× | Technology & Electronics |
| Christmas Gift | 1.55× | Kids & Family |
| Durban University of Technology | 4.32× | Business & Career |
| Faun (band) | 3.4× | Music & Radio |
| Moroccan riad | 4.04× | Politics & Society |
| Samanyolu Haber | 2.88× | Movies & TV |
| Icon (magazine) | 1.62× | Arts & Culture |
| Bank account | 1.85× | Business & Career |
| Cachorro | 2.11× | Pets & Animals |
| Whist | 3.06× | Games |
| Janitor | 3.27× | Home & Garden |
| Emmendingen (district) | 7.54× | Travel & Leisure |
| Bugatti Chiron | 2.83× | Cars & Mobility |
| Annie Ernaux | 5.19× | Literature |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| HydraFacial | 3.13× | Beauty & Wellness |
| Headhunters (film) | 2.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.61 |
| Early Adopter Mentality | POWER | 1.5 |
| Mindfulness | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Taiwan | 6.2% |
| France | 5.1% |
See Pollution audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pollution have in Germany?
Pollution has an estimated audience of 1,435,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pollution fans?
60.6% of Pollution fans are female, 39.4% are male, with an average age of 35.8 years.
Which brands do Pollution fans like most?
Pollution fans show strongest brand affinity for CAC 40 (1.99×), Unique Gifts (1.69×), and Combat sport (1.57×) over the country average.
Where do Pollution fans live in Germany?
Pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 363,133), Bayern (reach 193,622), and Baden-Württemberg (reach 175,870). These three regions account for the largest share of the active audience.
What other brands do Pollution fans also like?
Beyond Pollution itself, the audience over-indexes on Unique Gifts (1.69×), Combat sport (1.57×), Roaming (4.14×), and Christmas Gift (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.