Pollution Audience in Germany
A data profile of the people who buy, follow and care about Pollution in Germany — modelled from more than twelve digital signal sources. Pollution has an estimated audience of 1,435,623 people in Germany.
The average Pollution fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sustainable energy, Renewable energy, Plastic recycling, with strongest over-indexing on Sustainable energy (11.15× the country average).
Demographically, the Pollution audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pollution fan in Germany is more female, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
At a glance
The key figures that characterise the Pollution profile in Germany.
Search interest · 12-month trend
Demographics of Pollution fans
60.6% are female, 39.4% are male, average age 35.8.
Gender split
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.8 |
| Estimated audience size | 1,435,623 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Pollution audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.1% |
| Taiwan | 6.2% |
| France | 5.1% |
Geography
Where the Pollution audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~50K | 1.36× | |
| 02 | Saarland | ~20K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~400K | 1.12× | |
| 04 | Niedersachsen | ~200K | 1.08× | |
| 05 | Sachsen-Anhalt | ~40K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~30K | 1.05× | |
| 07 | Rheinland-Pfalz | ~70K | 1.03× | |
| 08 | Sachsen | ~70K | 1.02× | |
| 09 | Bremen | ~10K | 1.02× | |
| 10 | Hessen | ~100K | 0.99× | |
| 11 | Brandenburg | ~40K | 0.94× | |
| 12 | Baden-Württemberg | ~200K | 0.89× | |
| 13 | Bayern | ~200K | 0.87× | |
| 14 | Schleswig-Holstein | ~40K | 0.87× | |
| 15 | Hamburg | ~30K | 0.83× | |
| 16 | Berlin | ~50K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pollution audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic recycling | Politics & Society | 15.94× | ||
| 02 | Eni | Cars & Mobility | 15.94× | ||
| 03 | Solar water heating | Home & Garden | 15.83× | ||
| 04 | Environmental protection | Politics & Society | 12.19× | ||
| 05 | Water pollution | Politics & Society | 11.71× | ||
| 06 | Plastic pollution | Politics & Society | 11.26× | ||
| 07 | Sustainable energy | Home & Garden | 11.15× | ||
| 08 | Renewable energy | Business & Career | 9.94× | ||
| 09 | Reuse | Home & Garden | 6.86× | ||
| 10 | Air pollution | Health | 6.47× | ||
| 11 | Ethical consumerism | Shopping | 5.06× | ||
| 12 | Fair trade | Business & Career | 4.97× | ||
| 13 | Ecotourism | Business & Career | 3.70× | ||
| 14 | Hugendubel | Shopping | 3.32× | ||
| 15 | Energy | Home & Garden | 3.16× | ||
| 16 | Tagesschau | Movies & TV | 2.93× | ||
| 17 | Efficient energy use | Technology & Electronics | 2.80× | ||
| 18 | Focus | News | 2.74× | ||
| 19 | Organic farming | Food & Beverages | 2.50× | ||
| 20 | Rossmann | Shopping | 2.21× |
Personality of the Pollution audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.17× | |
| Quality Awareness | PREMIUM | 1.72× | |
| Need for Security | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.94× | |
| Social Media Usage | JOY | 1.00× | |
| Luxury Orientation | PREMIUM | 1.00× |
Frequently asked questions
How many fans does Pollution have in Germany?
Pollution has an estimated audience of 1,435,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pollution fans?
60.6% of Pollution fans are female, 39.4% are male, with an average age of 35.8 years.
Which brands do Pollution fans like most?
Pollution fans show strongest brand affinity for Sustainable energy (11.15×), Renewable energy (9.94×), and Plastic recycling (15.94×) over the country average.
Where do Pollution fans live in Germany?
Pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Pollution fans also like?
Beyond Pollution itself, the audience over-indexes on Renewable energy (9.94×), Plastic recycling (15.94×), Environmental protection (12.19×), and Tagesschau (2.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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