Pollution Audience in United States

Pollution has an estimated audience of 7,695,350 people in United States. 54.8% are female, 45.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Do it yourself (DIY), Dollar General, Harry Potter, Google Drive, Plastic recycling.

The average Pollution fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Do it yourself (DIY), Dollar General, Harry Potter, with strongest over-indexing on Do it yourself (DIY) (1.91× the country average). Demographically, the Pollution audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Pollution fans

Demographic split for Pollution audience in United States
MetricValue
Female54.8%
Male45.2%
Average age42.7
Estimated audience size7,695,350

Audience persona

The typical Pollution fan in United States is balanced, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Pollution in United States
RegionReachAffinity
California1,068,0331.26×
Texas1,062,2601.61×
Florida595,3031.14×
New York529,3681.23×
Georgia328,9171.39×
North Carolina289,6471.25×
Virginia279,4961.49×
Illinois275,5961.08×
Pennsylvania255,8400.99×
New Jersey220,2401.13×
Ohio201,6010.85×
Michigan201,4481×
Arizona194,1751.24×
Washington178,3801.16×
Maryland162,5371.23×
Massachusetts155,5681.03×
South Carolina150,1691.3×
Indiana148,7761.06×
Tennessee128,4930.83×
Missouri128,4581.04×
Alabama109,0581.01×
Wisconsin108,3380.94×
Minnesota103,1810.94×
Colorado102,7570.85×
Oregon100,2971.14×
Louisiana93,7280.94×
Oklahoma88,3151.03×
Kentucky81,0910.84×
Connecticut78,9331.02×
Mississippi74,0431.17×
Nevada68,9130.93×
Utah65,4190.95×
Iowa62,5540.99×
Arkansas58,6110.92×
Kansas58,2370.96×
Hawaii38,7771.17×
New Mexico38,0130.99×
Nebraska32,1230.83×
Idaho30,7520.8×
West Virginia27,6770.77×
Maine23,7720.86×
Washington, District of Columbia22,9950.99×
New Hampshire21,2190.7×
Rhode Island20,8430.85×
Delaware17,6110.83×
North Dakota16,7051.06×
South Dakota14,1060.79×
Montana12,3600.58×
Alaska11,5200.7×
Vermont7,8760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pollution audience
BrandAffinityCategory
Do it yourself (DIY)1.91×Home & Garden
Dollar General1.81×Shopping
Harry Potter1.56×Movies & TV
Google Drive1.79×Technology & Electronics
Plastic recycling7.65×Politics & Society
Chase (bank)2×Business & Career
AutoZone1.64×Cars & Mobility
Menards2.06×Home & Garden
Water pollution8.11×Politics & Society
Wells Fargo1.58×Business & Career
Singer-songwriter1.62×Music & Radio
Real property2.12×Home & Garden
Climate change4.38×Home & Garden
Texas Roadhouse1.54×Food & Beverages
Sustainability1.98×Politics & Society
Plastic pollution6.82×Politics & Society
Local food1.9×Food & Beverages
Diabetes mellitus awareness2.52×Health
Ace Hardware1.95×Home & Garden
Air purifier4.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pollution audience
TraitClusterScore
SustainabilityBALANCE2.42
Early Adopter MentalityPOWER1.49
Need for SecurityCONSERVATISM1.37
TravellingTHRILL1.35
IndividualismJOY1.31
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Pollution
CountryShare
United States17.1%
Taiwan6.2%
France5.1%

See Pollution audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Pollution have in United States?

Pollution has an estimated audience of 7,695,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Pollution fans?

54.8% of Pollution fans are female, 45.2% are male, with an average age of 42.7 years.

Which brands do Pollution fans like most?

Pollution fans show strongest brand affinity for Do it yourself (DIY) (1.91×), Dollar General (1.81×), and Harry Potter (1.56×) over the country average.

Where do Pollution fans live in United States?

Pollution fans in United States are most concentrated in California (reach 1,068,033), Texas (reach 1,062,260), and Florida (reach 595,303). These three regions account for the largest share of the active audience.

What other brands do Pollution fans also like?

Beyond Pollution itself, the audience over-indexes on Dollar General (1.81×), Harry Potter (1.56×), Google Drive (1.79×), and Plastic recycling (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.