Rascasse Audience Intelligence

Pollution Audience in United States

A data profile of the people who buy, follow and care about Pollution in United States — modelled from more than twelve digital signal sources. Pollution has an estimated audience of 7,695,350 people in United States.

#2817among Topic in United States#192in Health

The average Pollution fan in United States is 42.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nonprofit organization, Water pollution, Trader Joe's, with strongest over-indexing on Nonprofit organization (1.74× the country average).

Demographically, the Pollution audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pollution fan in United States is balanced, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Nonprofit organization.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pollution profile in United States.

Audience size
7.7M
in United States
Gender
54.8%♀
45.2% male
Age
42.7
average years
Country rank
#4615
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pollution fans

54.8% are female, 45.2% are male, average age 42.7.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Pollution audience in United States
MetricValue
Female54.8%
Male45.2%
Average age42.7
Estimated audience size7,695,350
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Pollution audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3916%
40-4921%
50+32%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Pollution audience comes from United States.

Worldwide audience distribution share by country for Pollution
CountryShare
United States17.1%
Taiwan6.2%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pollution audience in United States is strongest.

Fig. 05

Top regions by affinity

Pollution fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.68×
02Georgia~400K1.66×
03South Carolina~200K1.41×
04North Carolina~300K1.38×
05Virginia~300K1.38×
06Hawaii~40K1.35×
07Kentucky~100K1.16×
08California~1M1.15×
09Arizona~200K1.15×
10Kansas~70K1.15×
11Pennsylvania~300K1.12×
12Mississippi~70K1.10×
13Indiana~200K1.09×
14New Mexico~40K1.09×
15Arkansas~70K1.08×
16North Dakota~20K1.08×
17Alabama~100K1.07×
18Maryland~100K1.06×
19Nebraska~40K1.05×
20Oklahoma~90K1.04×
21Illinois~300K1.00×
22Iowa~60K1.00×
23Wisconsin~100K0.98×
24Louisiana~100K0.97×
25South Dakota~20K0.97×
26New Jersey~200K0.96×
27Connecticut~70K0.96×
28Missouri~100K0.95×
29Washington~100K0.94×
30Michigan~200K0.93×
31Delaware~20K0.93×
32Nevada~70K0.92×
33Idaho~40K0.92×
34Alaska~10K0.91×
35New York~400K0.90×
36Massachusetts~100K0.89×
37Minnesota~100K0.88×
38Utah~60K0.88×
39Maine~20K0.87×
40Florida~400K0.86×
41West Virginia~30K0.85×
42Colorado~100K0.83×
43Oregon~70K0.83×
44Vermont~10K0.83×
45Ohio~200K0.82×
46Rhode Island~20K0.82×
47New Hampshire~20K0.79×
48Montana~20K0.79×
49Tennessee~100K0.76×
50Washington, District of Columbia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Pollution, United States
0.69×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pollution audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society7.93×
02Plastic recyclingPolitics & Society6.21×
03Plastic pollutionPolitics & Society5.73×
04Air purifierHome & Garden4.27×
05Climate changeHome & Garden3.70×
06PoliticoPolitics & Society2.96×
07Sustainable energyHome & Garden2.48×
08PhilanthropyArts & Culture2.28×
09Ace HardwareHome & Garden2.09×
10InnovationBusiness & Career2.01×
11Charitable organizationPolitics & Society2.00×
12Renewable energyBusiness & Career1.99×
13SustainabilityPolitics & Society1.83×
14GeneticsKids & Family1.80×
15Nonprofit organizationPolitics & Society1.74×
16Real propertyHome & Garden1.71×
17ActivismPolitics & Society1.68×
18MenardsHome & Garden1.60×
19Trader Joe'sShopping1.57×
20Google DriveTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pollution audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.28×
Need for SecurityCONSERVATISM1.52×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pollution audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pollution have in United States?

Pollution has an estimated audience of 7,695,350 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pollution fans?

54.8% of Pollution fans are female, 45.2% are male, with an average age of 42.7 years.

03

Which brands do Pollution fans like most?

Pollution fans show strongest brand affinity for Nonprofit organization (1.74×), Water pollution (7.93×), and Trader Joe's (1.57×) over the country average.

04

Where do Pollution fans live in United States?

Pollution fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pollution fans also like?

Beyond Pollution itself, the audience over-indexes on Water pollution (7.93×), Trader Joe's (1.57×), Ace Hardware (2.09×), and Philanthropy (2.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pollution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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