Water pollution Audience in United States

Water pollution logo

Water pollution has an estimated audience of 2,425,155 people in United States. 41.0% are female, 59.0% are male, average age 40.9. Top regions: Texas, California, Florida. Top brand affinities: Water quality, Water supply, Effects of global warming, Environmental issue, Wildlife trade.

The average Water pollution fan in United States is 40.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Water quality, Water supply, Effects of global warming, with strongest over-indexing on Water quality (31.81× the country average). Demographically, the Water pollution audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Water pollution fans

Demographic split for Water pollution audience in United States
MetricValue
Female41.0%
Male59.0%
Average age40.9
Estimated audience size2,425,155

Audience persona

The typical Water pollution fan in United States is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Water quality.

Top regions in United States

Top regions ranked by reach for Water pollution in United States
RegionReachAffinity
Texas305,4241.46×
California289,4291.09×
Florida274,6001.67×
Georgia192,0932.57×
New York169,2621.25×
North Carolina91,8421.26×
Virginia91,1371.54×
Pennsylvania75,0790.92×
Michigan63,5241×
Arizona62,7731.27×
Illinois62,7240.78×
Washington60,4541.24×
New Jersey59,3070.96×
Ohio54,0170.72×
Tennessee53,0621.09×
Maryland50,6961.22×
Massachusetts46,5420.97×
South Carolina45,3381.24×
Indiana41,5300.94×
Connecticut36,7551.51×
Missouri35,7020.91×
Louisiana30,6430.98×
Minnesota29,5650.85×
Alabama28,0180.83×
Wisconsin27,2430.75×
Iowa25,0961.26×
Colorado24,8020.65×
Nevada24,6481.05×
Oregon24,4660.88×
Oklahoma21,4380.8×
Kentucky20,9240.69×
Kansas19,9041.04×
Mississippi15,9070.8×
West Virginia15,1521.34×
Utah14,5390.67×
Arkansas14,3120.72×
Nebraska11,5460.95×
Hawaii10,9901.05×
Washington, District of Columbia10,1341.39×
Idaho9,0170.74×
New Mexico8,9180.73×
New Hampshire8,1840.86×
Rhode Island6,4300.83×
Maine5,8900.68×
North Dakota5,2081.05×
Delaware4,9180.74×
South Dakota4,1920.75×
Montana3,2220.48×
Alaska3,0240.58×
Vermont2,6350.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water pollution audience
BrandAffinityCategory
Water quality31.81×Home & Garden
Water supply23.77×Politics & Society
Effects of global warming23.58×Politics & Society
Environmental issue27.31×Politics & Society
Wildlife trade11.95×Politics & Society
Environmental movement32.58×Politics & Society
Water treatment17.54×Home & Garden
Wastewater13.09×Home & Garden
Social change6.27×Politics & Society
Sewage treatment18×Home & Garden
Money (magazine)10.22×Business & Career
Sustainable energy5.3×Home & Garden
Waste5.72×Home & Garden
Water resources15.89×Politics & Society
Supreme court11.29×Politics & Society
Pollution7.93×Health
Nature2.19×Home & Garden
Voting Rights Act of 196521.63×Politics & Society
Renewable energy4.19×Business & Career
Environmental law19.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water pollution audience
TraitClusterScore
SustainabilityBALANCE2.86
PatriotismCONSERVATISM2.36
Early Adopter MentalityPOWER1.67
Need for SecurityCONSERVATISM1.66
Quality AwarenessPREMIUM1.49
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Water pollution
CountryShare
United States16.5%
Brazil6.1%
Japan5.2%

See Water pollution audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Water pollution have in United States?

Water pollution has an estimated audience of 2,425,155 people in United States, concentrated in Texas and California.

What is the gender split and age of Water pollution fans?

41.0% of Water pollution fans are female, 59.0% are male, with an average age of 40.9 years.

Which brands do Water pollution fans like most?

Water pollution fans show strongest brand affinity for Water quality (31.81×), Water supply (23.77×), and Effects of global warming (23.58×) over the country average.

Where do Water pollution fans live in United States?

Water pollution fans in United States are most concentrated in Texas (reach 305,424), California (reach 289,429), and Florida (reach 274,600). These three regions account for the largest share of the active audience.

What other brands do Water pollution fans also like?

Beyond Water pollution itself, the audience over-indexes on Water supply (23.77×), Effects of global warming (23.58×), Environmental issue (27.31×), and Wildlife trade (11.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.