Rascasse Audience Intelligence

Water pollution Audience in United States

A data profile of the people who buy, follow and care about Water pollution in United States — modelled from more than twelve digital signal sources. Water pollution has an estimated audience of 2,425,155 people in United States.

#5711among Topic in United States#794in Politics & Society

The average Water pollution fan in United States is 40.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Water quality, Water supply, Lindsey Graham, with strongest over-indexing on Water quality (31.81× the country average).

Demographically, the Water pollution audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water pollution fan in United States is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Water quality.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water pollution profile in United States.

Audience size
2.4M
in United States
Gender
41.0%♀
59.0% male
Age
40.9
average years
Country rank
#12194
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water pollution fans

41.0% are female, 59.0% are male, average age 40.9.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Water pollution audience in United States
MetricValue
Female41.0%
Male59.0%
Average age40.9
Estimated audience size2,425,155
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Water pollution audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Water pollution audience comes from United States.

Worldwide audience distribution share by country for Water pollution
CountryShare
United States16.5%
Brazil6.1%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water pollution audience in United States is strongest.

Fig. 05

Top regions by affinity

Water pollution fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K3.01×
02Texas~400K1.72×
03Virginia~90K1.59×
04North Carolina~100K1.53×
05South Carolina~50K1.45×
06Hawaii~20K1.44×
07Connecticut~30K1.22×
08Florida~200K1.18×
09Maryland~50K1.18×
10Iowa~20K1.15×
11Arizona~50K1.08×
12Wisconsin~40K1.08×
13Kentucky~30K1.07×
14New York~100K1.06×
15Indiana~50K1.06×
16Alabama~40K1.05×
17Pennsylvania~80K1.03×
18Kansas~20K1.02×
19West Virginia~10K1.02×
20Washington, District of Columbia~7K1.00×
21North Dakota~5K1.00×
22South Dakota~5K0.98×
23California~300K0.97×
24New Jersey~60K0.97×
25Washington~50K0.96×
26Idaho~10K0.96×
27Illinois~80K0.95×
28Vermont~4K0.94×
29Minnesota~30K0.93×
30Nebraska~10K0.92×
31Michigan~60K0.90×
32Missouri~40K0.90×
33Nevada~20K0.89×
34Oklahoma~20K0.88×
35Mississippi~20K0.88×
36New Mexico~10K0.88×
37Maine~8K0.88×
38Massachusetts~40K0.87×
39Arkansas~20K0.87×
40Louisiana~30K0.86×
41New Hampshire~8K0.86×
42Alaska~4K0.86×
43Tennessee~40K0.85×
44Rhode Island~6K0.84×
45Delaware~6K0.84×
46Colorado~30K0.81×
47Oregon~20K0.81×
48Montana~5K0.81×
49Ohio~60K0.77×
50Utah~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Water pollution, United States
0.69×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water pollution audience
#·InterestCategoryAffinity×
01Environmental movementPolitics & Society32.58×
02Water qualityHome & Garden31.81×
03Environmental issuePolitics & Society27.31×
04Water supplyPolitics & Society23.77×
05Effects of global warmingPolitics & Society23.58×
06Sewage treatmentHome & Garden18.00×
07Water treatmentHome & Garden17.54×
08Water resourcesPolitics & Society15.89×
09WastewaterHome & Garden13.09×
10Wildlife tradePolitics & Society11.95×
11Supreme courtPolitics & Society11.29×
12Money (magazine)Business & Career10.22×
13Susan CollinsPolitics & Society8.17×
14PollutionHealth7.93×
15Social changePolitics & Society6.27×
16WasteHome & Garden5.72×
17Lindsey GrahamPolitics & Society5.48×
18Sustainable energyHome & Garden5.30×
19Mitch McConnellPolitics & Society3.00×
20NatureHome & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water pollution audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.69×
Community OrientationOPEN1.90×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water pollution audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.85×
Luxury OrientationPREMIUM0.87×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water pollution have in United States?

Water pollution has an estimated audience of 2,425,155 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Water pollution fans?

41.0% of Water pollution fans are female, 59.0% are male, with an average age of 40.9 years.

03

Which brands do Water pollution fans like most?

Water pollution fans show strongest brand affinity for Water quality (31.81×), Water supply (23.77×), and Lindsey Graham (5.48×) over the country average.

04

Where do Water pollution fans live in United States?

Water pollution fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Water pollution fans also like?

Beyond Water pollution itself, the audience over-indexes on Water supply (23.77×), Lindsey Graham (5.48×), Effects of global warming (23.58×), and Environmental issue (27.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Water pollution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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