Water resources Audience in United States
Water resources has an estimated audience of 2,010,448 people in United States. 44.4% are female, 55.6% are male, average age 46.2. Top brand affinities: Water tank, Water pollution, Planet Fitness, Pitbull (rapper), Nature.
Top brand affinities include Water tank, Water pollution, Planet Fitness, with strongest over-indexing on Water tank (23.35× the country average). Demographically, the Water resources audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Politics & Society · Type: Topic
Demographics of Water resources fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 46.2 |
| Estimated audience size | 2,010,448 |
Audience persona
The typical Water resources fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Water tank.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water tank | 23.35× | Home & Garden |
| Water pollution | 13.88× | Politics & Society |
| Planet Fitness | 2.57× | Sports |
| Pitbull (rapper) | 10.97× | Music & Radio |
| Nature | 1.74× | Home & Garden |
| Hobby Lobby | 2.15× | Home & Garden |
| FC Bayern Munich | 3.68× | Sports |
| Bass guitar | 2.62× | Music & Radio |
| Diaper bag | 3.23× | Kids & Family |
| Tractor Supply Company | 3.18× | Shopping |
| Largemouth bass | 4.69× | Food & Beverages |
| Clarinet | 4.39× | Music & Radio |
| Utah Jazz | 4.4× | Sports |
| Lumber | 3.34× | Home & Garden |
| Livestock | 1.89× | Pets & Animals |
| Fly fishing | 3.21× | Sports |
| United States Postal Service | 1.84× | Business & Career |
| Metaphysics | 2.55× | Business & Career |
| Golf Channel | 2.67× | Sports |
| Industrial engineering | 5.46× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Community Orientation | OPEN | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Career Orientation | POWER | 1.55 |
| Need for Security | CONSERVATISM | 1.53 |
| Travelling | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Italy | 6.4% |
| Brazil | 5.7% |
See Water resources audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Water resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.