Water resources Audience in United States
Water resources has an estimated audience of 2,010,448 people in United States. 44.4% are female, 55.6% are male, average age 46.2. Top brand affinities: FOX23 News, Elif, Infiniti QX56, Tiara, Nebraska Cornhuskers football.
Top brand affinities include FOX23 News, Elif, Infiniti QX56, with strongest over-indexing on FOX23 News (30.15× the country average). Demographically, the Water resources audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Politics & Society · Type: Topic
Demographics of Water resources fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 46.2 |
| Estimated audience size | 2,010,448 |
Audience persona
The typical Water resources fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for FOX23 News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FOX23 News | 30.15× | Movies & TV |
| Elif | 55.6× | Music & Radio |
| Infiniti QX56 | 23.35× | Cars & Mobility |
| Tiara | 12.7× | Politics & Society |
| Nebraska Cornhuskers football | 3.06× | Sports |
| Jesse Plemons | 2.42× | Movies & TV |
| Wikia | 1.91× | Internet & Social Media |
| Jaws | 2.85× | Movies & TV |
| Urban horticulture | 1.85× | Home & Garden |
| Home staging | 2.65× | Home & Garden |
| Glossier | 2.62× | Beauty & Wellness |
| Nipsey Hussle | 2.71× | Music & Radio |
| Layne Staley | 2.86× | Music & Radio |
| Grammarly | 2.08× | Business & Career |
| FAO Schwarz | 3.13× | Shopping |
| Jill Scott | 2.41× | Music & Radio |
| Cam Ward | 1.57× | Sports |
| Hayward, California | 3.93× | Travel & Leisure |
| WESH 2 News | 1.75× | Movies & TV |
| Cleveland Clinic | 1.95× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Community Orientation | OPEN | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Career Orientation | POWER | 1.55 |
| Need for Security | CONSERVATISM | 1.53 |
| Travelling | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Italy | 6.4% |
| Brazil | 5.7% |
See Water resources audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Water resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.