Rascasse Audience Intelligence

Water resources Audience in United States

A data profile of the people who buy, follow and care about Water resources in United States — modelled from more than twelve digital signal sources. Water resources has an estimated audience of 2,010,448 people in United States.

#6303among Topic in United States#894in Politics & Society

The average Water resources fan in United States is 46.2 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Pitbull (rapper), Water pollution, Water tank, with strongest over-indexing on Pitbull (rapper) (18.82× the country average).

Demographically, the Water resources audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water resources fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Pitbull (rapper).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water resources profile in United States.

Audience size
2M
in United States
Gender
44.4%♀
55.6% male
Age
46.2
average years
Country rank
#14170
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water resources fans

44.4% are female, 55.6% are male, average age 46.2.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Water resources audience in United States
MetricValue
Female44.4%
Male55.6%
Average age46.2
Estimated audience size2,010,448
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Water resources audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4922%
50+40%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Water resources audience comes from United States.

Worldwide audience distribution share by country for Water resources
CountryShare
United States36.5%
Italy6.4%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water resources audience in United States is strongest.

Fig. 05

Top regions by affinity

Water resources fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K8.12×
02North Carolina~100K1.91×
03North Dakota~6K1.40×
04Pennsylvania~70K1.08×
05Texas~200K1.07×
06New Mexico~10K1.06×
07South Dakota~5K1.04×
08Alaska~4K1.04×
09Vermont~4K1.04×
10Arizona~40K1.03×
11Delaware~6K1.01×
12Montana~6K1.00×
13Idaho~10K0.99×
14Rhode Island~6K0.98×
15Nebraska~10K0.97×
16Maine~7K0.97×
17Virginia~50K0.96×
18Kansas~20K0.96×
19West Virginia~9K0.96×
20Hawaii~8K0.96×
21New Hampshire~8K0.96×
22Mississippi~20K0.95×
23Washington, District of Columbia~6K0.95×
24Kentucky~20K0.94×
25Nevada~20K0.94×
26Utah~20K0.94×
27Arkansas~20K0.94×
28South Carolina~30K0.93×
29Iowa~20K0.92×
30Colorado~30K0.91×
31Alabama~30K0.91×
32Louisiana~20K0.91×
33Oklahoma~20K0.91×
34Michigan~50K0.90×
35Oregon~20K0.90×
36Connecticut~20K0.90×
37Wisconsin~30K0.89×
38Tennessee~40K0.88×
39Missouri~30K0.88×
40Illinois~60K0.87×
41Indiana~30K0.87×
42Minnesota~20K0.87×
43California~200K0.84×
44New Jersey~40K0.84×
45Maryland~30K0.84×
46Massachusetts~30K0.82×
47Washington~30K0.81×
48Ohio~50K0.78×
49Florida~100K0.76×
50New York~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Water resources, United States
0.69×1.00×8.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water resources audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water resources audience
#·InterestCategoryAffinity×
01Water tankHome & Garden21.59×
02Pitbull (rapper)Music & Radio18.82×
03Water pollutionPolitics & Society15.89×
04Insect repellentHealth5.59×
05Civil servicePolitics & Society4.38×
06Food storageHome & Garden3.86×
07Utah JazzSports3.58×
08Efficient energy useTechnology & Electronics2.82×
09Rail transportTravel & Leisure2.64×
10Tractor Supply CompanyShopping2.34×
11Public transportCars & Mobility2.23×
12Hardware storeHome & Garden2.19×
13Charitable organizationPolitics & Society2.17×
14Chuck NorrisMovies & TV2.10×
15Ace HardwareHome & Garden2.01×
16Nonprofit organizationPolitics & Society1.86×
17MenardsHome & Garden1.85×
18GeneticsKids & Family1.75×
19United States Postal ServiceBusiness & Career1.51×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water resources audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water resources audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Community OrientationOPEN1.70×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water resources audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Pet OwnershipJOY0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water resources have in United States?

Water resources has an estimated audience of 2,010,448 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Water resources fans?

44.4% of Water resources fans are female, 55.6% are male, with an average age of 46.2 years.

03

Which brands do Water resources fans like most?

Water resources fans show strongest brand affinity for Pitbull (rapper) (18.82×), Water pollution (15.89×), and Water tank (21.59×) over the country average.

04

Where do Water resources fans live in United States?

Water resources fans in United States are most concentrated in Georgia (reach ~500K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Water resources fans also like?

Beyond Water resources itself, the audience over-indexes on Water pollution (15.89×), Water tank (21.59×), Nonprofit organization (1.86×), and Rail transport (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Water resources audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →