Rascasse Audience Intelligence

Insect repellent Audience in United States

A data profile of the people who buy, follow and care about Insect repellent in United States — modelled from more than twelve digital signal sources. Insect repellent has an estimated audience of 3,711,740 people in United States.

#4510among Topic in United States#333in Health

The average Insect repellent fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mosquito, Dollar General, Pest (organism), with strongest over-indexing on Mosquito (19.48× the country average).

Demographically, the Insect repellent audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insect repellent fan in United States is more female, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Mosquito.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insect repellent profile in United States.

Audience size
3.7M
in United States
Gender
55.9%♀
44.1% male
Age
46.7
average years
Country rank
#8576
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insect repellent fans

55.9% are female, 44.1% are male, average age 46.7.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Insect repellent audience in United States
MetricValue
Female55.9%
Male44.1%
Average age46.7
Estimated audience size3,711,740
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Insect repellent audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4921%
50+40%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Insect repellent audience comes from United States.

Worldwide audience distribution share by country for Insect repellent
CountryShare
United States23.2%
Germany7.4%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insect repellent audience in United States is strongest.

Fig. 05

Top regions by affinity

Insect repellent fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.29×
02Georgia~100K1.19×
03Maryland~80K1.18×
04California~500K1.17×
05North Carolina~100K1.16×
06Mississippi~40K1.15×
07Arkansas~30K1.14×
08Texas~400K1.13×
09Louisiana~50K1.11×
10Virginia~100K1.10×
11Kentucky~50K1.09×
12South Carolina~60K1.08×
13Alabama~60K1.07×
14Missouri~60K1.06×
15Washington, District of Columbia~10K1.06×
16Delaware~10K1.06×
17Kansas~30K1.05×
18Tennessee~80K1.04×
19Pennsylvania~100K1.03×
20New York~200K1.02×
21Wisconsin~60K1.02×
22South Dakota~9K1.02×
23Illinois~100K1.01×
24Vermont~7K1.01×
25Florida~300K1.00×
26New Jersey~90K1.00×
27Iowa~30K1.00×
28West Virginia~20K1.00×
29Oklahoma~40K0.99×
30New Mexico~20K0.99×
31Michigan~100K0.98×
32Massachusetts~70K0.98×
33Minnesota~50K0.98×
34Indiana~70K0.97×
35Connecticut~40K0.97×
36Nebraska~20K0.97×
37Maine~10K0.97×
38Alaska~8K0.97×
39Ohio~100K0.96×
40Nevada~30K0.94×
41North Dakota~7K0.93×
42New Hampshire~10K0.92×
43Arizona~70K0.90×
44Washington~70K0.89×
45Rhode Island~10K0.89×
46Montana~9K0.89×
47Idaho~20K0.88×
48Oregon~40K0.85×
49Utah~30K0.81×
50Colorado~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Insect repellent, United States
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insect repellent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insect repellent audience
#·InterestCategoryAffinity×
01MosquitoPets & Animals19.48×
02Pest (organism)Pets & Animals9.69×
03TickHealth9.62×
04InsecticideHome & Garden8.23×
05Pest controlPolitics & Society7.37×
06PesticideHome & Garden7.04×
07Cleaning agentHome & Garden6.75×
08GardenerHome & Garden5.11×
09Drill bitHome & Garden4.64×
10DrillHome & Garden3.88×
11Tractor Supply CompanyShopping3.78×
12Dollar GeneralShopping3.33×
13Lindsey GrahamPolitics & Society2.78×
14Sam's ClubShopping2.54×
15WalgreensShopping2.42×
16AldiShopping2.31×
17Mitch McConnellPolitics & Society2.08×
18NatureHome & Garden1.92×
19ChildKids & Family1.75×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insect repellent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insect repellent audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.21×
Price SensitivityPREMIUM2.03×
Family OrientationCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insect repellent audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.79×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insect repellent have in United States?

Insect repellent has an estimated audience of 3,711,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Insect repellent fans?

55.9% of Insect repellent fans are female, 44.1% are male, with an average age of 46.7 years.

03

Which brands do Insect repellent fans like most?

Insect repellent fans show strongest brand affinity for Mosquito (19.48×), Dollar General (3.33×), and Pest (organism) (9.69×) over the country average.

04

Where do Insect repellent fans live in United States?

Insect repellent fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Insect repellent fans also like?

Beyond Insect repellent itself, the audience over-indexes on Dollar General (3.33×), Pest (organism) (9.69×), Lindsey Graham (2.78×), and Food (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Insect repellent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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