Insect repellent Audience in United States

Insect repellent logo

Insect repellent has an estimated audience of 3,711,740 people in United States. 55.9% are female, 44.1% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Mosquito, Dollar General, Pest (organism), Food, Tick.

The average Insect repellent fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mosquito, Dollar General, Pest (organism), with strongest over-indexing on Mosquito (19.48× the country average). Demographically, the Insect repellent audience skews more female with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Insect repellent fans

Demographic split for Insect repellent audience in United States
MetricValue
Female55.9%
Male44.1%
Average age46.7
Estimated audience size3,711,740

Audience persona

The typical Insect repellent fan in United States is more female, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Mosquito.

Top regions in United States

Top regions ranked by reach for Insect repellent in United States
RegionReachAffinity
California502,9181.23×
Texas371,8621.17×
Florida270,9461.08×
New York229,2941.11×
Georgia150,6021.32×
North Carolina146,8701.32×
Pennsylvania143,7781.15×
Illinois129,4531.05×
Ohio109,2000.96×
Virginia106,5181.18×
New Jersey101,0501.07×
Michigan93,9450.97×
Tennessee79,0071.06×
Maryland78,4681.23×
Massachusetts77,9101.07×
Washington68,7560.92×
Missouri64,8541.08×
Indiana64,5390.95×
South Carolina63,7491.14×
Minnesota57,6471.08×
Louisiana56,0011.17×
Arizona55,7080.74×
Alabama55,5511.07×
Wisconsin52,5070.94×
Kentucky49,7741.07×
Colorado46,5390.8×
Oklahoma40,6260.99×
Mississippi36,2641.19×
Connecticut35,3310.95×
Oregon33,6010.79×
Nevada33,1950.92×
Arkansas30,5211×
Iowa29,7060.97×
Kansas29,3501×
Utah25,7720.78×
Hawaii21,5441.35×
New Mexico18,3380.99×
Nebraska17,3740.93×
West Virginia15,7570.91×
Idaho14,0650.76×
Maine12,3200.93×
Delaware12,1621.19×
New Hampshire11,9010.81×
Washington, District of Columbia9,8620.88×
South Dakota9,4711.1×
Rhode Island8,9840.76×
Montana6,8540.67×
Vermont6,7821.04×
Alaska6,0270.76×
North Dakota5,0500.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insect repellent audience
BrandAffinityCategory
Mosquito19.48×Pets & Animals
Dollar General3.33×Shopping
Pest (organism)9.69×Pets & Animals
Food1.65×Food & Beverages
Tick9.62×Health
Pesticide7.04×Home & Garden
Drill3.88×Home & Garden
Lowe's2.3×Shopping
Nature1.92×Home & Garden
Walgreens2.42×Shopping
Cleaning agent6.75×Home & Garden
Pest control7.37×Politics & Society
Aldi2.31×Shopping
Gardener5.11×Home & Garden
Drill bit4.64×Home & Garden
Child1.75×Kids & Family
Insecticide8.23×Home & Garden
Tractor Supply Company3.78×Shopping
Personal finance1.58×Business & Career
Spring cleaning4.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insect repellent audience
TraitClusterScore
DIY MentalityTHRILL1.45
Quality AwarenessPREMIUM1.36
Community OrientationOPEN1.31
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.23
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Insect repellent
CountryShare
United States23.2%
Germany7.4%
Taiwan4.8%

See Insect repellent audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Insect repellent have in United States?

Insect repellent has an estimated audience of 3,711,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Insect repellent fans?

55.9% of Insect repellent fans are female, 44.1% are male, with an average age of 46.7 years.

Which brands do Insect repellent fans like most?

Insect repellent fans show strongest brand affinity for Mosquito (19.48×), Dollar General (3.33×), and Pest (organism) (9.69×) over the country average.

Where do Insect repellent fans live in United States?

Insect repellent fans in United States are most concentrated in California (reach 502,918), Texas (reach 371,862), and Florida (reach 270,946). These three regions account for the largest share of the active audience.

What other brands do Insect repellent fans also like?

Beyond Insect repellent itself, the audience over-indexes on Dollar General (3.33×), Pest (organism) (9.69×), Food (1.65×), and Tick (9.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insect repellent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.