Insecticide Audience in United States

Insecticide logo

Insecticide has an estimated audience of 4,820,037 people in United States. 42.6% are female, 57.4% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Keen (shoe company), Governor of Michigan, Grinch, Hipster.

The average Insecticide fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Keen (shoe company), Governor of Michigan, with strongest over-indexing on Vocal harmony (10.75× the country average). Demographically, the Insecticide audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Insecticide fans

Demographic split for Insecticide audience in United States
MetricValue
Female42.6%
Male57.4%
Average age45.9
Estimated audience size4,820,037

Audience persona

The typical Insecticide fan in United States is more male, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Insecticide in United States
RegionReachAffinity
Texas524,2821.27×
California522,9000.99×
Florida336,1881.03×
New York245,7280.91×
North Carolina193,3851.33×
Georgia186,0711.25×
Illinois161,0341×
Pennsylvania147,6740.91×
Ohio144,6720.97×
Virginia130,8801.11×
Michigan128,5581.02×
New Jersey99,1880.81×
Tennessee92,8830.96×
Indiana92,7261.05×
South Carolina92,7101.28×
Arizona90,9840.92×
Washington88,0030.91×
Missouri82,1451.06×
Massachusetts77,5220.82×
Alabama76,4381.14×
Louisiana74,2961.2×
Maryland74,0680.89×
Kentucky73,8651.22×
Oklahoma73,1441.37×
Minnesota67,5290.98×
Wisconsin61,3000.85×
Colorado60,7110.8×
Oregon54,6890.99×
Mississippi49,9481.26×
Arkansas49,1171.24×
Kansas47,6681.25×
New Mexico45,1681.87×
Iowa44,3441.12×
Connecticut41,1580.85×
Utah34,6130.8×
Nevada34,0260.73×
Hawaii27,2241.31×
Nebraska27,2011.13×
Idaho24,1881×
West Virginia19,1910.85×
South Dakota14,6971.32×
Maine14,4350.84×
New Hampshire13,4620.71×
Delaware11,4560.86×
Rhode Island10,7290.7×
Washington, District of Columbia10,2730.71×
North Dakota9,9741.01×
Montana9,2500.69×
Vermont5,2770.62×
Alaska4,9170.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insecticide audience
BrandAffinityCategory
Vocal harmony10.75×Music & Radio
Keen (shoe company)15.07×Fashion & Accessoires
Governor of Michigan13.52×Politics & Society
Grinch5.55×Movies & TV
Hipster12.56×Politics & Society
Hibachi10.12×Food & Beverages
Historic site5.39×Arts & Culture
Goop6.39×Internet & Social Media
Wok7.71×Food & Beverages
Fairy godmother8.72×Literature
Cherish (group)12.28×Music & Radio
El Paso County, Colorado13.58×Travel & Leisure
Google Home6.67×Technology & Electronics
Nebraska Cornhuskers football3.69×Sports
headspace8.08×Health
Mathcore6.78×Music & Radio
Grace Slick7.22×Music & Radio
TV Fanatic8.57×Movies & TV
Tech News6.92×Technology & Electronics
La Jolla6.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insecticide audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
SustainabilityBALANCE1.36
Family OrientationCONSERVATISM1.22
IndividualismJOY1.14
DIY MentalityTHRILL1.12
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Insecticide
CountryShare
United States19.2%
Brazil8.6%
India6.1%

See Insecticide audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Insecticide have in United States?

Insecticide has an estimated audience of 4,820,037 people in United States, concentrated in Texas and California.

What is the gender split and age of Insecticide fans?

42.6% of Insecticide fans are female, 57.4% are male, with an average age of 45.9 years.

Which brands do Insecticide fans like most?

Insecticide fans show strongest brand affinity for Vocal harmony (10.75×), Keen (shoe company) (15.07×), and Governor of Michigan (13.52×) over the country average.

Where do Insecticide fans live in United States?

Insecticide fans in United States are most concentrated in Texas (reach 524,282), California (reach 522,900), and Florida (reach 336,188). These three regions account for the largest share of the active audience.

What other brands do Insecticide fans also like?

Beyond Insecticide itself, the audience over-indexes on Keen (shoe company) (15.07×), Governor of Michigan (13.52×), Grinch (5.55×), and Hipster (12.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insecticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.