Rascasse Audience Intelligence

Insecticide Audience in Germany

A data profile of the people who buy, follow and care about Insecticide in Germany — modelled from more than twelve digital signal sources. Insecticide has an estimated audience of 698,929 people in Germany.

#3864among Topic in Germany#539in Home & Garden

The average Insecticide fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Deere, Fertilizer, Water purification, with strongest over-indexing on John Deere (33.36× the country average).

Demographically, the Insecticide audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Insecticide fan in Germany is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for John Deere.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insecticide profile in Germany.

Audience size
699K
in Germany
Gender
43.2%♀
56.8% male
Age
40.9
average years
Country rank
#8873
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insecticide fans

43.2% are female, 56.8% are male, average age 40.9.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Insecticide audience in Germany
MetricValue
Female43.2%
Male56.8%
Average age40.9
Estimated audience size698,929
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Insecticide audience in Germany
Age bracketShare%
16-1917%
20-2915%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Insecticide audience comes from Germany.

Worldwide audience distribution share by country for Insecticide
CountryShare
United States19.2%
Brazil8.6%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insecticide audience in Germany is strongest.

Fig. 05

Top regions by affinity

Insecticide fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.09×
02Brandenburg~20K1.09×
03Niedersachsen~70K1.05×
04Sachsen~40K1.04×
05Sachsen-Anhalt~20K1.04×
06Bremen~6K1.04×
07Thüringen~20K1.03×
08Berlin~30K1.01×
09Nordrhein-Westfalen~200K1.00×
10Mecklenburg-Vorpommern~10K0.99×
11Bayern~100K0.98×
12Hamburg~20K0.98×
13Baden-Württemberg~90K0.97×
14Schleswig-Holstein~20K0.96×
15Saarland~8K0.96×
16Hessen~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Insecticide, Germany
0.92×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insecticide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insecticide audience
#·InterestCategoryAffinity×
01Farming SimulatorGames33.63×
02John DeereCars & Mobility33.36×
03Water purificationFood & Beverages32.04×
04FertilizerHome & Garden21.26×
05Water filterFood & Beverages20.00×
06Water pollutionPolitics & Society20.00×
07EniCars & Mobility20.00×
08MosquitoPets & Animals14.85×
09Renault TrucksCars & Mobility14.70×
10Stanley CupSports11.63×
11Krefeld PinguineSports11.46×
12Toyota HiluxCars & Mobility8.64×
13Opel AstraCars & Mobility8.53×
14ForestryHome & Garden8.25×
15FendtCars & Mobility7.85×
16Combine harvesterBusiness & Career5.54×
17Lawn mowerHome & Garden5.01×
18Photovoltaic systemHome & Garden4.92×
19Extreme sportSports3.23×
20TagesschauMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insecticide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insecticide audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.07×
IndividualismJOY1.65×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insecticide audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.37×
CreativityOPEN0.63×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insecticide have in Germany?

Insecticide has an estimated audience of 698,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Insecticide fans?

43.2% of Insecticide fans are female, 56.8% are male, with an average age of 40.9 years.

03

Which brands do Insecticide fans like most?

Insecticide fans show strongest brand affinity for John Deere (33.36×), Fertilizer (21.26×), and Water purification (32.04×) over the country average.

04

Where do Insecticide fans live in Germany?

Insecticide fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Insecticide fans also like?

Beyond Insecticide itself, the audience over-indexes on Fertilizer (21.26×), Water purification (32.04×), Farming Simulator (33.63×), and Water filter (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Insecticide audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Insecticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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