Insecticide Audience in Germany
Insecticide has an estimated audience of 698,929 people in Germany. 43.2% are female, 56.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Ensiferum, Krasnodar, Unique Gifts, Collectable.
The average Insecticide fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Ensiferum, Krasnodar, with strongest over-indexing on Icon (magazine) (19.01× the country average). Demographically, the Insecticide audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Insecticide fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 40.9 |
| Estimated audience size | 698,929 |
Audience persona
The typical Insecticide fan in Germany is more male, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,942 | 1.03× |
| Bayern | 118,282 | 1.05× |
| Baden-Württemberg | 94,445 | 0.99× |
| Niedersachsen | 72,674 | 1.07× |
| Hessen | 49,118 | 0.92× |
| Rheinland-Pfalz | 37,732 | 1.08× |
| Sachsen | 37,589 | 1.1× |
| Berlin | 34,505 | 1.1× |
| Brandenburg | 24,832 | 1.15× |
| Schleswig-Holstein | 22,798 | 0.91× |
| Thüringen | 18,037 | 1.01× |
| Sachsen-Anhalt | 17,986 | 0.99× |
| Hamburg | 15,507 | 0.98× |
| Mecklenburg-Vorpommern | 12,523 | 0.94× |
| Saarland | 6,798 | 0.79× |
| Bremen | 5,305 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 19.01× | Arts & Culture |
| Ensiferum | 32.99× | Music & Radio |
| Krasnodar | 16.23× | Travel & Leisure |
| Unique Gifts | 1.79× | Shopping |
| Collectable | 1.75× | Kids & Family |
| Birthday Gifts | 1.66× | Kids & Family |
| De Buyer | 10.16× | Home & Garden |
| Building insulation | 3.53× | Home & Garden |
| Prozis | 3.6× | Shopping |
| Grappling | 1.77× | Sports |
| Fandango (1985 film) | 7.27× | Movies & TV |
| Ubrique | 20× | Travel & Leisure |
| MK | 2.1× | Music & Radio |
| Nationality | 2.05× | Politics & Society |
| Stucco | 1.72× | Home & Garden |
| Tuscany | 2.8× | Travel & Leisure |
| Hammock camping | 3.66× | Travel & Leisure |
| Apostrophe | 2.44× | Literature |
| Buddy – The Buddy Holly Story | 2.18× | Music & Radio |
| Acoustic music | 1.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.82 |
| Pet Ownership | JOY | 1.74 |
| Risk Appetite | THRILL | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.38 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 8.6% |
| India | 6.1% |
See Insecticide audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Insecticide have in Germany?
Insecticide has an estimated audience of 698,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Insecticide fans?
43.2% of Insecticide fans are female, 56.8% are male, with an average age of 40.9 years.
Which brands do Insecticide fans like most?
Insecticide fans show strongest brand affinity for Icon (magazine) (19.01×), Ensiferum (32.99×), and Krasnodar (16.23×) over the country average.
Where do Insecticide fans live in Germany?
Insecticide fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,942), Bayern (reach 118,282), and Baden-Württemberg (reach 94,445). These three regions account for the largest share of the active audience.
What other brands do Insecticide fans also like?
Beyond Insecticide itself, the audience over-indexes on Ensiferum (32.99×), Krasnodar (16.23×), Unique Gifts (1.79×), and Collectable (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insecticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.