Rascasse Audience Intelligence

Lawn mower Audience in Germany

A data profile of the people who buy, follow and care about Lawn mower in Germany — modelled from more than twelve digital signal sources. Lawn mower has an estimated audience of 2,311,112 people in Germany.

#1706among Topic in Germany#234in Home & Garden

The average Lawn mower fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Garden tool, Lawn, Robotic lawn mower, with strongest over-indexing on Garden tool (31.19× the country average).

Demographically, the Lawn mower audience skews more male with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lawn mower fan in Germany is more male, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Garden tool.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawn mower profile in Germany.

Audience size
2.3M
in Germany
Gender
35.2%♀
64.8% male
Age
46.7
average years
Country rank
#2886
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lawn mower fans

35.2% are female, 64.8% are male, average age 46.7.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Lawn mower audience in Germany
MetricValue
Female35.2%
Male64.8%
Average age46.7
Estimated audience size2,311,112
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Lawn mower audience in Germany
Age bracketShare%
16-196%
20-2910%
30-3921%
40-4928%
50+35%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Lawn mower audience comes from Germany.

Worldwide audience distribution share by country for Lawn mower
CountryShare
United States39.9%
Germany5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawn mower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lawn mower fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.23×
02Niedersachsen~300K1.22×
03Saarland~30K1.21×
04Thüringen~70K1.19×
05Brandenburg~80K1.12×
06Mecklenburg-Vorpommern~50K1.12×
07Rheinland-Pfalz~100K1.03×
08Sachsen~100K1.02×
09Bayern~400K1.00×
10Schleswig-Holstein~80K0.98×
11Baden-Württemberg~300K0.97×
12Nordrhein-Westfalen~500K0.93×
13Hessen~200K0.88×
14Bremen~20K0.79×
15Hamburg~40K0.77×
16Berlin~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Lawn mower, Germany
0.57×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawn mower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawn mower audience
#·InterestCategoryAffinity×
01Toro (company)Home & Garden111.43×
02Robotic lawn mowerHome & Garden62.86×
03Hedge trimmerHome & Garden61.00×
04StigaHome & Garden48.79×
05WorxHome & Garden48.15×
06Autonomous robotTechnology & Electronics38.15×
07Garden toolHome & Garden31.19×
08MowerHome & Garden25.68×
09LawnHome & Garden18.35×
10RoborockHome & Garden17.79×
11Power toolHome & Garden11.76×
12Hand toolHome & Garden11.01×
13DrillHome & Garden10.03×
14Solar panelHome & Garden8.84×
15WrenchHome & Garden8.39×
16Solar powerHome & Garden7.19×
17BauhausShopping7.14×
18Hardware storeHome & Garden5.49×
19HornbachShopping4.97×
20Obi (store)Shopping3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawn mower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawn mower audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.94×
Convenience OrientationPREMIUM2.50×
Need for SecurityCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawn mower audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
MindfulnessBALANCE0.74×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lawn mower have in Germany?

Lawn mower has an estimated audience of 2,311,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lawn mower fans?

35.2% of Lawn mower fans are female, 64.8% are male, with an average age of 46.7 years.

03

Which brands do Lawn mower fans like most?

Lawn mower fans show strongest brand affinity for Garden tool (31.19×), Lawn (18.35×), and Robotic lawn mower (62.86×) over the country average.

04

Where do Lawn mower fans live in Germany?

Lawn mower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lawn mower fans also like?

Beyond Lawn mower itself, the audience over-indexes on Lawn (18.35×), Robotic lawn mower (62.86×), Hedge trimmer (61×), and Bauhaus (7.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lawn mower audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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