Lawn mower Audience in Germany
Lawn mower has an estimated audience of 2,311,112 people in Germany. 35.2% are female, 64.8% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Garden tool, Lawn, Robotic lawn mower, Hedge trimmer, Toro (company).
The average Lawn mower fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Garden tool, Lawn, Robotic lawn mower, with strongest over-indexing on Garden tool (31.19× the country average). Demographically, the Lawn mower audience skews more male with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lawn mower fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 46.7 |
| Estimated audience size | 2,311,112 |
Audience persona
The typical Lawn mower fan in Germany is more male, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Garden tool.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 484,842 | 0.96× |
| Bayern | 383,409 | 1.03× |
| Baden-Württemberg | 311,004 | 0.99× |
| Niedersachsen | 279,231 | 1.24× |
| Hessen | 154,414 | 0.88× |
| Rheinland-Pfalz | 119,703 | 1.03× |
| Sachsen | 116,811 | 1.03× |
| Schleswig-Holstein | 81,234 | 0.98× |
| Brandenburg | 80,782 | 1.13× |
| Sachsen-Anhalt | 72,879 | 1.22× |
| Thüringen | 69,635 | 1.18× |
| Berlin | 58,386 | 0.57× |
| Mecklenburg-Vorpommern | 48,472 | 1.1× |
| Hamburg | 39,998 | 0.77× |
| Saarland | 33,066 | 1.17× |
| Bremen | 14,586 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden tool | 31.19× | Home & Garden |
| Lawn | 18.35× | Home & Garden |
| Robotic lawn mower | 62.86× | Home & Garden |
| Hedge trimmer | 61× | Home & Garden |
| Toro (company) | 111.43× | Home & Garden |
| Bauhaus | 7.14× | Shopping |
| Roborock | 17.79× | Home & Garden |
| Hand tool | 11.01× | Home & Garden |
| Worx | 48.15× | Home & Garden |
| Power tool | 11.76× | Home & Garden |
| Autonomous robot | 38.15× | Technology & Electronics |
| Drill | 10.03× | Home & Garden |
| Stiga | 48.79× | Home & Garden |
| Solar power | 7.19× | Home & Garden |
| Solar panel | 8.84× | Home & Garden |
| Hornbach | 4.97× | Shopping |
| Mower | 25.68× | Home & Garden |
| Hardware store | 5.49× | Home & Garden |
| Obi (store) | 3.49× | Shopping |
| Wrench | 8.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.58 |
| Need for Security | CONSERVATISM | 1.5 |
| Convenience Orientation | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| Germany | 5.4% |
| United Kingdom | 5.0% |
See Lawn mower audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lawn mower have in Germany?
Lawn mower has an estimated audience of 2,311,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lawn mower fans?
35.2% of Lawn mower fans are female, 64.8% are male, with an average age of 46.7 years.
Which brands do Lawn mower fans like most?
Lawn mower fans show strongest brand affinity for Garden tool (31.19×), Lawn (18.35×), and Robotic lawn mower (62.86×) over the country average.
Where do Lawn mower fans live in Germany?
Lawn mower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 484,842), Bayern (reach 383,409), and Baden-Württemberg (reach 311,004). These three regions account for the largest share of the active audience.
What other brands do Lawn mower fans also like?
Beyond Lawn mower itself, the audience over-indexes on Lawn (18.35×), Robotic lawn mower (62.86×), Hedge trimmer (61×), and Toro (company) (111.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.