Robotic lawn mower Audience in Germany
Robotic lawn mower has an estimated audience of 318,927 people in Germany. 26.0% are female, 74.0% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Unique Gifts, Saving, Pillow, Progressive rock, Stucco.
The average Robotic lawn mower fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Unique Gifts, Saving, Pillow, with strongest over-indexing on Unique Gifts (1.77× the country average). Demographically, the Robotic lawn mower audience skews more male with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Robotic lawn mower fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 45.7 |
| Estimated audience size | 318,927 |
Audience persona
The typical Robotic lawn mower fan in Germany is more male, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,746 | 0.93× |
| Niedersachsen | 54,643 | 1.76× |
| Bayern | 46,263 | 0.9× |
| Baden-Württemberg | 31,241 | 0.72× |
| Hessen | 17,231 | 0.71× |
| Schleswig-Holstein | 15,453 | 1.35× |
| Brandenburg | 14,036 | 1.42× |
| Sachsen | 13,977 | 0.89× |
| Rheinland-Pfalz | 13,938 | 0.87× |
| Sachsen-Anhalt | 12,219 | 1.48× |
| Thüringen | 9,608 | 1.18× |
| Mecklenburg-Vorpommern | 8,389 | 1.38× |
| Berlin | 6,479 | 0.45× |
| Hamburg | 4,966 | 0.69× |
| Saarland | 2,832 | 0.72× |
| Bremen | 1,471 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.77× | Shopping |
| Saving | 1.8× | Business & Career |
| Pillow | 1.72× | Home & Garden |
| Progressive rock | 1.75× | Music & Radio |
| Stucco | 2.72× | Home & Garden |
| Jack White | 2.02× | Movies & TV |
| Birthday Gifts | 1.7× | Kids & Family |
| Urban Outfitters | 1.64× | Shopping |
| MK | 2.75× | Music & Radio |
| Assisi | 5.62× | Travel & Leisure |
| Vijesti.ba | 3.39× | News |
| Fairfield University | 24.26× | Business & Career |
| Samanyolu Haber | 2.57× | Movies & TV |
| Schweinshaxe | 2.67× | Food & Beverages |
| Eden Lake | 2.75× | Movies & TV |
| Free University of Berlin | 1.9× | Business & Career |
| Esra Erol | 2.85× | Movies & TV |
| Leverage (TV series) | 3.09× | Movies & TV |
| 7-Eleven | 2.46× | Shopping |
| Emperor Entertainment Group | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.27 |
| Need for Security | CONSERVATISM | 1.66 |
| Sports Activity | POWER | 1.41 |
| Convenience Orientation | PREMIUM | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Germany | 19.7% |
| United Kingdom | 6.2% |
See Robotic lawn mower audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Robotic lawn mower have in Germany?
Robotic lawn mower has an estimated audience of 318,927 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Robotic lawn mower fans?
26.0% of Robotic lawn mower fans are female, 74.0% are male, with an average age of 45.7 years.
Which brands do Robotic lawn mower fans like most?
Robotic lawn mower fans show strongest brand affinity for Unique Gifts (1.77×), Saving (1.8×), and Pillow (1.72×) over the country average.
Where do Robotic lawn mower fans live in Germany?
Robotic lawn mower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,746), Niedersachsen (reach 54,643), and Bayern (reach 46,263). These three regions account for the largest share of the active audience.
What other brands do Robotic lawn mower fans also like?
Beyond Robotic lawn mower itself, the audience over-indexes on Saving (1.8×), Pillow (1.72×), Progressive rock (1.75×), and Stucco (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robotic lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.