Rascasse Audience Intelligence

Robotic lawn mower Audience in Germany

A data profile of the people who buy, follow and care about Robotic lawn mower in Germany — modelled from more than twelve digital signal sources. Robotic lawn mower has an estimated audience of 318,927 people in Germany.

#5961among Topic in Germany#809in Home & Garden

The average Robotic lawn mower fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Lawn mower, Predictive analytics, Solar power, with strongest over-indexing on Lawn mower (62.86× the country average).

Demographically, the Robotic lawn mower audience skews more male with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robotic lawn mower fan in Germany is more male, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robotic lawn mower profile in Germany.

Audience size
319K
in Germany
Gender
26.0%♀
74.0% male
Age
45.7
average years
Country rank
#16585
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robotic lawn mower fans

26.0% are female, 74.0% are male, average age 45.7.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Robotic lawn mower audience in Germany
MetricValue
Female26.0%
Male74.0%
Average age45.7
Estimated audience size318,927
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Robotic lawn mower audience in Germany
Age bracketShare%
16-194%
20-2913%
30-3924%
40-4930%
50+29%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Robotic lawn mower audience comes from Germany.

Worldwide audience distribution share by country for Robotic lawn mower
CountryShare
United States38.8%
Germany19.1%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robotic lawn mower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robotic lawn mower fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.67×
02Mecklenburg-Vorpommern~9K1.54×
03Sachsen-Anhalt~10K1.52×
04Brandenburg~10K1.43×
05Schleswig-Holstein~10K1.29×
06Thüringen~10K1.29×
07Sachsen~20K1.15×
08Nordrhein-Westfalen~60K0.88×
09Rheinland-Pfalz~10K0.86×
10Bayern~40K0.85×
11Saarland~3K0.82×
12Baden-Württemberg~30K0.70×
13Hessen~20K0.69×
14Hamburg~5K0.67×
15Bremen~2K0.64×
16Berlin~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Robotic lawn mower, Germany
0.46×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robotic lawn mower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robotic lawn mower audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden62.86×
02Predictive analyticsTechnology & Electronics37.62×
03HusqvarnaHome & Garden15.25×
04MakitaHome & Garden10.13×
05FertilizerHome & Garden7.94×
06Semi-detachedHome & Garden7.77×
07Photovoltaic systemHome & Garden7.64×
08MotorboatCars & Mobility7.28×
09Solar powerHome & Garden6.94×
10PhotovoltaicsHome & Garden6.38×
11Residential areaHome & Garden6.25×
12Solar cellHome & Garden5.96×
13toom BaumarktShopping5.86×
14Efficient energy useTechnology & Electronics5.73×
15ForestryHome & Garden5.73×
16Garden furnitureHome & Garden5.50×
17Solar energyHome & Garden4.71×
18Hardware storeHome & Garden4.53×
19HornbachShopping2.85×
20Obi (store)Shopping2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robotic lawn mower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robotic lawn mower audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.07×
Need for SecurityCONSERVATISM1.99×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robotic lawn mower audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.42×
CreativityOPEN0.61×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robotic lawn mower have in Germany?

Robotic lawn mower has an estimated audience of 318,927 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Robotic lawn mower fans?

26.0% of Robotic lawn mower fans are female, 74.0% are male, with an average age of 45.7 years.

03

Which brands do Robotic lawn mower fans like most?

Robotic lawn mower fans show strongest brand affinity for Lawn mower (62.86×), Predictive analytics (37.62×), and Solar power (6.94×) over the country average.

04

Where do Robotic lawn mower fans live in Germany?

Robotic lawn mower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Niedersachsen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Robotic lawn mower fans also like?

Beyond Robotic lawn mower itself, the audience over-indexes on Predictive analytics (37.62×), Solar power (6.94×), Husqvarna (15.25×), and Efficient energy use (5.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Robotic lawn mower audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Robotic lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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