Rascasse Audience Intelligence

Predictive analytics Audience in Germany

A data profile of the people who buy, follow and care about Predictive analytics in Germany — modelled from more than twelve digital signal sources. Predictive analytics has an estimated audience of 232,928 people in Germany.

#35among Tech trend in Germany#6964among Topic in Germany#776in Technology & Electronics

The average Predictive analytics fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Gardena (company), Data mining, Activism, with strongest over-indexing on Gardena (company) (47.74× the country average).

Demographically, the Predictive analytics audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Predictive analytics fan in Germany is more male, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Gardena (company).

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Predictive analytics profile in Germany.

Audience size
233K
in Germany
Gender
38.1%♀
61.9% male
Age
38.1
average years
Country rank
#20607
Topic in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Predictive analytics fans

38.1% are female, 61.9% are male, average age 38.1.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Predictive analytics audience in Germany
MetricValue
Female38.1%
Male61.9%
Average age38.1
Estimated audience size232,928
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Predictive analytics audience in Germany
Age bracketShare%
16-1919%
20-2926%
30-3919%
40-4915%
50+20%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Predictive analytics audience comes from Germany.

Worldwide audience distribution share by country for Predictive analytics
CountryShare
United States24.0%
India13.5%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Predictive analytics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Predictive analytics fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.60×
02Hamburg~10K2.43×
03Bayern~50K1.35×
04Baden-Württemberg~40K1.20×
05Hessen~20K1.19×
06Bremen~2K1.02×
07Nordrhein-Westfalen~50K0.93×
08Saarland~3K0.93×
09Thüringen~5K0.87×
10Mecklenburg-Vorpommern~4K0.87×
11Sachsen-Anhalt~5K0.86×
12Schleswig-Holstein~7K0.82×
13Rheinland-Pfalz~9K0.81×
14Brandenburg~6K0.80×
15Niedersachsen~20K0.75×
16Sachsen~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Predictive analytics, Germany
0.75×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Predictive analytics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Predictive analytics audience
#·InterestCategoryAffinity×
01Gardena (company)Shopping47.74×
02Data miningTechnology & Electronics44.60×
03Great Pacific garbage patchTravel & Leisure43.62×
04Robotic lawn mowerHome & Garden37.62×
05Software engineerTechnology & Electronics33.58×
06Institute of Electrical and Electronics EngineersBusiness & Career31.34×
07Computer-aided engineeringBusiness & Career29.69×
08Bachelor of Information TechnologyBusiness & Career27.96×
09Data visualizationTechnology & Electronics19.72×
10ActivismPolitics & Society12.36×
11Data scienceBusiness & Career12.05×
12RoborockHome & Garden10.54×
13Systems engineeringBusiness & Career10.20×
14DatabaseTechnology & Electronics8.15×
15Computer programmingTechnology & Electronics7.41×
16Computer scienceBusiness & Career6.91×
17Social changePolitics & Society6.72×
18Software engineeringBusiness & Career5.14×
19Indeed.comBusiness & Career3.86×
20dB’sMusic & Radio1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Predictive analytics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Predictive analytics audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.94×
Career OrientationPOWER1.89×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Predictive analytics audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
SpiritualityBALANCE1.02×
Social Media UsageJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Predictive analytics have in Germany?

Predictive analytics has an estimated audience of 232,928 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Predictive analytics fans?

38.1% of Predictive analytics fans are female, 61.9% are male, with an average age of 38.1 years.

03

Which brands do Predictive analytics fans like most?

Predictive analytics fans show strongest brand affinity for Gardena (company) (47.74×), Data mining (44.6×), and Activism (12.36×) over the country average.

04

Where do Predictive analytics fans live in Germany?

Predictive analytics fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Predictive analytics fans also like?

Beyond Predictive analytics itself, the audience over-indexes on Data mining (44.6×), Activism (12.36×), Database (8.15×), and Robotic lawn mower (37.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Predictive analytics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Predictive analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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