Systems engineering Audience in Germany
Systems engineering has an estimated audience of 2,838,966 people in Germany. 33.8% are female, 66.2% are male, average age 39.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Design, Shopping, Automobiles, Online shopping, Beauty.
The average Systems engineering fan in Germany is 39.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Design, Shopping, Automobiles, with strongest over-indexing on Design (1.76× the country average). Demographically, the Systems engineering audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Systems engineering fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 39.1 |
| Estimated audience size | 2,838,966 |
Audience persona
The typical Systems engineering fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 751,564 | 1.65× |
| Baden-Württemberg | 626,663 | 1.62× |
| Nordrhein-Westfalen | 554,934 | 0.89× |
| Hessen | 296,710 | 1.37× |
| Niedersachsen | 289,919 | 1.05× |
| Berlin | 141,382 | 1.11× |
| Rheinland-Pfalz | 102,228 | 0.72× |
| Schleswig-Holstein | 82,343 | 0.81× |
| Sachsen | 82,070 | 0.59× |
| Hamburg | 70,989 | 1.11× |
| Bremen | 49,114 | 2.02× |
| Saarland | 46,711 | 1.34× |
| Brandenburg | 38,317 | 0.44× |
| Thüringen | 36,019 | 0.5× |
| Sachsen-Anhalt | 34,345 | 0.47× |
| Mecklenburg-Vorpommern | 17,341 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Design | 1.76× | Home & Garden |
| Shopping | 1.61× | Shopping |
| Automobiles | 2.08× | Cars & Mobility |
| Online shopping | 1.63× | Shopping |
| Beauty | 1.63× | Beauty & Wellness |
| Discount stores | 1.83× | Shopping |
| Soccer | 1.83× | Sports |
| Home improvement | 2.03× | Home & Garden |
| Physical fitness | 1.72× | Sports |
| SUVs | 2.52× | Cars & Mobility |
| FRITZ!Box | 2.65× | Technology & Electronics |
| YouTube | 1.68× | Movies & TV |
| Fitness and wellness | 1.7× | Sports |
| Do it yourself (DIY) | 1.93× | Home & Garden |
| REWE | 1.87× | Shopping |
| Family | 1.74× | Kids & Family |
| Photography | 1.79× | Arts & Culture |
| Crafts | 1.98× | Home & Garden |
| Real estate | 1.95× | Business & Career |
| 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Patriotism | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.48 |
| Career Orientation | POWER | 1.44 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 6.7% |
| India | 5.1% |
See Systems engineering audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Systems engineering have in Germany?
Systems engineering has an estimated audience of 2,838,966 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Systems engineering fans?
33.8% of Systems engineering fans are female, 66.2% are male, with an average age of 39.1 years.
Which brands do Systems engineering fans like most?
Systems engineering fans show strongest brand affinity for Design (1.76×), Shopping (1.61×), and Automobiles (2.08×) over the country average.
Where do Systems engineering fans live in Germany?
Systems engineering fans in Germany are most concentrated in Bayern (reach 751,564), Baden-Württemberg (reach 626,663), and Nordrhein-Westfalen (reach 554,934). These three regions account for the largest share of the active audience.
What other brands do Systems engineering fans also like?
Beyond Systems engineering itself, the audience over-indexes on Shopping (1.61×), Automobiles (2.08×), Online shopping (1.63×), and Beauty (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Systems engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.