A data profile of the people who buy, follow and care about Systems engineering in Germany — modelled from more than twelve digital signal sources. Systems engineering has an estimated audience of 2,838,966 people in Germany.
The average Systems engineering fan in Germany is 39.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include dB’s, Design, Shopping, with strongest over-indexing on dB’s (1.56× the country average).
Demographically, the Systems engineering audience skews more male with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Systems engineering fan in Germany is more male, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for dB’s.
The key figures that characterise the Systems engineering profile in Germany.
33.8% are female, 66.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 39.1 |
| Estimated audience size | 2,838,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Systems engineering audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 6.7% |
| India | 5.1% |
Where the Systems engineering audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~40K | 1.76× | |
| 02 | Bayern | ~700K | 1.58× | |
| 03 | Baden-Württemberg | ~600K | 1.53× | |
| 04 | Hessen | ~300K | 1.29× | |
| 05 | Saarland | ~40K | 1.23× | |
| 06 | Hamburg | ~70K | 1.09× | |
| 07 | Berlin | ~100K | 1.05× | |
| 08 | Niedersachsen | ~300K | 1.01× | |
| 09 | Schleswig-Holstein | ~90K | 0.88× | |
| 10 | Nordrhein-Westfalen | ~500K | 0.87× | |
| 11 | Rheinland-Pfalz | ~100K | 0.78× | |
| 12 | Thüringen | ~50K | 0.76× | |
| 13 | Mecklenburg-Vorpommern | ~40K | 0.76× | |
| 14 | Sachsen-Anhalt | ~50K | 0.74× | |
| 15 | Brandenburg | ~60K | 0.70× | |
| 16 | Sachsen | ~100K | 0.69× |
The strongest cross-interests of the Systems engineering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FRITZ!Box | Technology & Electronics | 2.65× | ||
| 02 | SUVs | Cars & Mobility | 2.52× | ||
| 03 | Automobiles | Cars & Mobility | 2.08× | ||
| 04 | Home improvement | Home & Garden | 2.03× | ||
| 05 | Crafts | Home & Garden | 1.98× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 07 | REWE | Shopping | 1.87× | ||
| 08 | Discount stores | Shopping | 1.83× | ||
| 09 | Soccer | Sports | 1.83× | ||
| 10 | Photography | Arts & Culture | 1.79× | ||
| 11 | Design | Home & Garden | 1.76× | ||
| 12 | Family | Kids & Family | 1.74× | ||
| 13 | Physical fitness | Sports | 1.72× | ||
| 14 | Fitness and wellness | Sports | 1.70× | ||
| 15 | FIFA World Cup | Sports | 1.69× | ||
| 16 | YouTube | Movies & TV | 1.68× | ||
| 17 | Online shopping | Shopping | 1.63× | ||
| 18 | Beauty | Beauty & Wellness | 1.63× | ||
| 19 | Shopping | Shopping | 1.61× | ||
| 20 | dB’s | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.79× | |
| Career Orientation | POWER | 1.68× | |
| Family Orientation | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Spirituality | BALANCE | 0.98× |
Systems engineering has an estimated audience of 2,838,966 people in Germany, concentrated in Bayern and Baden-Württemberg.
33.8% of Systems engineering fans are female, 66.2% are male, with an average age of 39.1 years.
Systems engineering fans show strongest brand affinity for dB’s (1.56×), Design (1.76×), and Shopping (1.61×) over the country average.
Systems engineering fans in Germany are most concentrated in Bayern (reach ~700K), Baden-Württemberg (reach ~600K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Systems engineering itself, the audience over-indexes on Design (1.76×), Shopping (1.61×), Automobiles (2.08×), and FIFA World Cup (1.69×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Systems engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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