Rascasse Audience Intelligence

Systems engineering Audience in United States

A data profile of the people who buy, follow and care about Systems engineering in United States — modelled from more than twelve digital signal sources. Systems engineering has an estimated audience of 12,965,178 people in United States.

#105among Field of study in United States#1823among Topic in United States#279in Business & Career

The average Systems engineering fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wind turbine, Emerging technologies, Systems science, with strongest over-indexing on Wind turbine (8.09× the country average).

Demographically, the Systems engineering audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Systems engineering fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Wind turbine.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Systems engineering profile in United States.

Audience size
13M
in United States
Gender
38.6%♀
61.4% male
Age
42.9
average years
Country rank
#2747
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Systems engineering fans

38.6% are female, 61.4% are male, average age 42.9.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Systems engineering audience in United States
MetricValue
Female38.6%
Male61.4%
Average age42.9
Estimated audience size12,965,178
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Systems engineering audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Systems engineering audience comes from United States.

Worldwide audience distribution share by country for Systems engineering
CountryShare
United States16.0%
Brazil6.7%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Systems engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Systems engineering fans by region: top regions in United States
#RegionReachAffinity×
01Maine~100K2.80×
02Virginia~700K2.17×
03Maryland~400K1.94×
04Washington, District of Columbia~60K1.66×
05Massachusetts~400K1.47×
06Alabama~300K1.40×
07Colorado~300K1.37×
08New Hampshire~70K1.29×
09California~2M1.28×
10Washington~300K1.20×
11Texas~1.5M1.17×
12New Mexico~70K1.15×
13South Carolina~200K1.13×
14Arizona~300K1.10×
15Utah~100K1.10×
16Georgia~400K1.09×
17Connecticut~100K1.09×
18New Jersey~300K1.05×
19New York~800K1.04×
20Hawaii~60K1.03×
21Illinois~400K1.01×
22North Carolina~400K1.01×
23Rhode Island~40K1.01×
24Pennsylvania~400K0.95×
25Ohio~400K0.94×
26Michigan~300K0.93×
27Indiana~200K0.92×
28Florida~800K0.90×
29Delaware~30K0.88×
30Minnesota~200K0.87×
31Missouri~200K0.86×
32Alaska~20K0.86×
33Vermont~20K0.86×
34North Dakota~20K0.85×
35Iowa~90K0.82×
36Kansas~80K0.81×
37South Dakota~20K0.81×
38Oregon~100K0.80×
39Oklahoma~100K0.80×
40Idaho~50K0.78×
41Montana~30K0.78×
42Mississippi~80K0.77×
43West Virginia~50K0.77×
44Wisconsin~100K0.76×
45Nebraska~50K0.76×
46Nevada~90K0.73×
47Arkansas~80K0.72×
48Tennessee~200K0.70×
49Louisiana~100K0.69×
50Kentucky~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Systems engineering, United States
0.69×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Systems engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Systems engineering audience
#·InterestCategoryAffinity×
01Systems scienceBusiness & Career11.09×
02Wind turbineHome & Garden8.09×
03Emerging technologiesTechnology & Electronics5.90×
04Ancient GreecePolitics & Society4.02×
05ElectricityHome & Garden3.00×
06Instant messagingInternet & Social Media2.31×
07AutoZoneCars & Mobility2.28×
08CraftsHome & Garden1.91×
09ScienceBusiness & Career1.90×
10PsychologyBusiness & Career1.84×
11MedicineBusiness & Career1.80×
12U.S. stateTravel & Leisure1.73×
13TelevisionsTechnology & Electronics1.68×
14United StatesTravel & Leisure1.64×
15FIFA World Cup 2026Sports1.57×
16ComputersTechnology & Electronics1.56×
17Donald TrumpPolitics & Society1.55×
18BusinessBusiness & Career1.53×
19FamilyKids & Family1.53×
20PhotographyArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Systems engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Systems engineering audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.94×
PatriotismCONSERVATISM1.82×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Systems engineering audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Luxury OrientationPREMIUM1.07×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Systems engineering have in United States?

Systems engineering has an estimated audience of 12,965,178 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Systems engineering fans?

38.6% of Systems engineering fans are female, 61.4% are male, with an average age of 42.9 years.

03

Which brands do Systems engineering fans like most?

Systems engineering fans show strongest brand affinity for Wind turbine (8.09×), Emerging technologies (5.9×), and Systems science (11.09×) over the country average.

04

Where do Systems engineering fans live in United States?

Systems engineering fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Systems engineering fans also like?

Beyond Systems engineering itself, the audience over-indexes on Emerging technologies (5.9×), Systems science (11.09×), Ancient Greece (4.02×), and Electricity (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Systems engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Systems engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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