Business Audience in United States

Business logo

Business has an estimated audience of 142,743,958 people in United States. 52.2% are female, 47.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Goop, Grinch, Fairy godmother.

The average Business fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Goop, with strongest over-indexing on Vocal harmony (14.7× the country average). Demographically, the Business audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

Demographics of Business fans

Demographic split for Business audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.9
Estimated audience size142,743,958

Audience persona

The typical Business fan in United States is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Business in United States
RegionReachAffinity
California18,954,3381.21×
Texas15,138,1831.23×
Florida12,449,9931.29×
New York9,381,4241.18×
Georgia5,532,3551.26×
Illinois5,118,3081.08×
North Carolina4,790,0091.12×
Pennsylvania4,611,5690.96×
Ohio4,314,0880.98×
Virginia3,959,3561.14×
Michigan3,757,0051.01×
New Jersey3,647,7831×
Arizona3,209,5251.1×
Washington3,126,9361.09×
Tennessee2,960,4531.03×
Indiana2,728,4361.05×
Massachusetts2,617,7860.93×
Maryland2,571,8811.05×
Missouri2,420,5191.05×
South Carolina2,244,5301.05×
Colorado2,219,4630.99×
Alabama2,049,0731.03×
Louisiana2,007,0741.09×
Minnesota1,979,4240.97×
Wisconsin1,941,7110.9×
Oregon1,750,8081.07×
Kentucky1,688,8560.94×
Oklahoma1,629,0621.03×
Connecticut1,404,4440.98×
Nevada1,394,7121.01×
Utah1,348,0361.05×
Mississippi1,287,9701.1×
Kansas1,266,6801.13×
Arkansas1,164,4280.99×
Iowa1,126,7430.96×
New Mexico726,7591.02×
Idaho697,3800.97×
Nebraska633,5680.89×
West Virginia574,8470.86×
Hawaii556,8140.91×
Washington, District of Columbia467,7641.09×
New Hampshire427,2150.76×
Maine421,2400.82×
Rhode Island362,3060.8×
Montana333,3830.84×
Delaware316,4250.8×
South Dakota286,8000.87×
North Dakota283,3320.97×
Alaska253,0820.83×
Vermont185,5250.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business audience
BrandAffinityCategory
Vocal harmony14.7×Music & Radio
Historic site13.68×Arts & Culture
Goop16.37×Internet & Social Media
Grinch10.5×Movies & TV
Fairy godmother16.13×Literature
Hipster19.31×Politics & Society
Sears8.05×Shopping
Hibachi14.57×Food & Beverages
Elsword30×Games
Google Home11.43×Technology & Electronics
Mathcore13.53×Music & Radio
headspace14.29×Health
TV Fanatic15.98×Movies & TV
No Escape (1994 film)16.66×Movies & TV
Guitarist (magazine)15.48×Music & Radio
Harlow15.81×Travel & Leisure
La Jolla12.03×Travel & Leisure
Kikar HaShabbat19.31×News
Hardik Pandya16.54×Sports
Gift registry14.04×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business audience
TraitClusterScore
Price SensitivityPREMIUM1.28
Career OrientationPOWER1.24
LGBTQ+ IdentityOPEN1.16
ExtroversionTHRILL1.16
IndulgenceJOY1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Business
CountryShare
United States23.3%
India5.6%
Japan5.5%

See Business audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Business have in United States?

Business has an estimated audience of 142,743,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Business fans?

52.2% of Business fans are female, 47.8% are male, with an average age of 40.9 years.

Which brands do Business fans like most?

Business fans show strongest brand affinity for Vocal harmony (14.7×), Historic site (13.68×), and Goop (16.37×) over the country average.

Where do Business fans live in United States?

Business fans in United States are most concentrated in California (reach 18,954,338), Texas (reach 15,138,183), and Florida (reach 12,449,993). These three regions account for the largest share of the active audience.

What other brands do Business fans also like?

Beyond Business itself, the audience over-indexes on Historic site (13.68×), Goop (16.37×), Grinch (10.5×), and Fairy godmother (16.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.