Business Audience in Mexico
Business has an estimated audience of 13,399,509 people in Mexico. 49.9% are female, 50.1% are male, average age 34.6. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: National Car Rental, TikTok, Mobile payment, Puma, Anti-aging cream.
The average Business fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include National Car Rental, TikTok, Mobile payment, with strongest over-indexing on National Car Rental (17.97× the country average). Demographically, the Business audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.6 |
| Estimated audience size | 13,399,509 |
Audience persona
The typical Business fan in Mexico is balanced, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for National Car Rental.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 3,093,971 | 1.68× |
| Jalisco | 1,380,940 | 1.4× |
| Nuevo Leon | 1,233,159 | 1.53× |
| Puebla | 839,782 | 1.18× |
| Veracruz (state) | 772,127 | 0.98× |
| Baja California | 673,196 | 1.21× |
| Guanajuato | 628,465 | 0.99× |
| Chihuahua | 498,979 | 1.08× |
| Michoacan de Ocampo | 400,115 | 0.86× |
| Coahuila de Zaragoza | 393,435 | 0.98× |
| Yucatan | 350,469 | 1.26× |
| Chiapas | 349,609 | 0.87× |
| Oaxaca | 287,097 | 0.77× |
| Sinaloa | 278,002 | 0.78× |
| Guerrero | 258,364 | 0.76× |
| Hidalgo | 248,663 | 0.77× |
| Morelos | 225,775 | 0.97× |
| Aguascalientes | 184,916 | 1.09× |
| Durango | 144,156 | 0.78× |
| Nayarit | 120,257 | 0.93× |
| Zacatecas | 114,813 | 0.68× |
| Baja California Sur | 113,233 | 1.06× |
| Tlaxcala | 106,107 | 0.69× |
| Colima | 81,075 | 0.94× |
| Campeche | 78,412 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Car Rental | 17.97× | Cars & Mobility |
| TikTok | 2.54× | Internet & Social Media |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Catholic Church | 2.1× | Politics & Society |
| Local news | 4.84× | News |
| MSN | 2.18× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Pedro Pascal | 2.3× | Movies & TV |
| Travel agency | 2.29× | Travel & Leisure |
| Sarcasm | 2.2× | Politics & Society |
| Banana | 2.07× | Food & Beverages |
| George Clooney | 5.84× | Movies & TV |
| Game consoles | 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
See Business audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Business have in Mexico?
Business has an estimated audience of 13,399,509 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Business fans?
49.9% of Business fans are female, 50.1% are male, with an average age of 34.6 years.
Which brands do Business fans like most?
Business fans show strongest brand affinity for National Car Rental (17.97×), TikTok (2.54×), and Mobile payment (5.93×) over the country average.
Where do Business fans live in Mexico?
Business fans in Mexico are most concentrated in State of Mexico (reach 3,093,971), Jalisco (reach 1,380,940), and Nuevo Leon (reach 1,233,159). These three regions account for the largest share of the active audience.
What other brands do Business fans also like?
Beyond Business itself, the audience over-indexes on TikTok (2.54×), Mobile payment (5.93×), Puma (2.76×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.