A data profile of the people who buy, follow and care about Business in Mexico — modelled from more than twelve digital signal sources. Business has an estimated audience of 13,399,509 people in Mexico.
The average Business fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (320.27× the country average).
Demographically, the Business audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Business fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Business profile in Mexico.
49.9% are female, 50.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.6 |
| Estimated audience size | 13,399,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Business audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
Where the Business audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~3M | 1.68× | |
| 02 | Nuevo Leon | ~1M | 1.52× | |
| 03 | Jalisco | ~1.5M | 1.39× | |
| 04 | Yucatan | ~300K | 1.24× | |
| 05 | Baja California | ~700K | 1.20× | |
| 06 | Puebla | ~800K | 1.17× | |
| 07 | Aguascalientes | ~200K | 1.08× | |
| 08 | Chihuahua | ~500K | 1.07× | |
| 09 | Baja California Sur | ~100K | 1.05× | |
| 10 | Guanajuato | ~600K | 0.99× | |
| 11 | Veracruz (state) | ~800K | 0.98× | |
| 12 | Coahuila de Zaragoza | ~400K | 0.98× | |
| 13 | Morelos | ~200K | 0.98× | |
| 14 | Colima | ~80K | 0.96× | |
| 15 | Nayarit | ~100K | 0.94× | |
| 16 | Chiapas | ~400K | 0.88× | |
| 17 | Michoacan de Ocampo | ~400K | 0.87× | |
| 18 | Campeche | ~80K | 0.82× | |
| 19 | Durango | ~200K | 0.81× | |
| 20 | Oaxaca | ~300K | 0.80× | |
| 21 | Sinaloa | ~300K | 0.80× | |
| 22 | Guerrero | ~300K | 0.79× | |
| 23 | Hidalgo | ~300K | 0.79× | |
| 24 | Zacatecas | ~100K | 0.75× | |
| 25 | Tlaxcala | ~100K | 0.75× |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 551.88× | ||
| 02 | Daily Horoscope | Internet & Social Media | 541.24× | ||
| 03 | Shopping and fashion | Shopping | 320.27× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 231.03× | ||
| 05 | Game consoles | Technology & Electronics | 170.40× | ||
| 06 | Catholic Church | Politics & Society | 122.51× | ||
| 07 | Valentine's Day | Kids & Family | 117.69× | ||
| 08 | Travel agency | Travel & Leisure | 85.20× | ||
| 09 | Sarcasm | Politics & Society | 84.58× | ||
| 10 | Broadcasting of sports events | Movies & TV | 75.87× | ||
| 11 | Mobile game | Games | 73.52× | ||
| 12 | Banana | Food & Beverages | 60.32× | ||
| 13 | El País | News | 59.08× | ||
| 14 | Love & Sex | Kids & Family | 58.20× | ||
| 15 | Dentistry | Business & Career | 54.73× | ||
| 16 | Pilsner | Food & Beverages | 50.99× | ||
| 17 | Multi-level marketing | Business & Career | 44.15× | ||
| 18 | Sexology | Kids & Family | 38.56× | ||
| 19 | Breastfeeding | Kids & Family | 36.07× | ||
| 20 | Freeware | Technology & Electronics | 30.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.25× | |
| Travelling | THRILL | 22.24× | |
| Urban Lifestyle | OPEN | 3.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.92× |
Business has an estimated audience of 13,399,509 people in Mexico, concentrated in State of Mexico and Jalisco.
49.9% of Business fans are female, 50.1% are male, with an average age of 34.6 years.
Business fans show strongest brand affinity for Shopping and fashion (320.27×), Costa Rica (551.88×), and Game consoles (170.4×) over the country average.
Business fans in Mexico are most concentrated in State of Mexico (reach ~3M), Jalisco (reach ~1.5M), and Nuevo Leon (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Business itself, the audience over-indexes on Costa Rica (551.88×), Game consoles (170.4×), Catholic Church (122.51×), and Exfoliation (cosmetology) (231.03×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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