A data profile of the people who buy, follow and care about Business in Spain — modelled from more than twelve digital signal sources. Business has an estimated audience of 19,745,502 people in Spain.
Business has an estimated audience of 19,745,502 people in Spain. 54.2% are female, 45.8% are male, average age 44.9. Top brand affinities: IBEX 35, Caixabank, Innovation, Nonprofit organization, Real Sociedad.
Top brand affinities include IBEX 35, Caixabank, Innovation, with strongest over-indexing on IBEX 35 (1.57× the country average).
Demographically, the Business audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Business fan in Spain is balanced, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Business profile in Spain.
54.2% are female, 45.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.9 |
| Estimated audience size | 19,745,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Business audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.87× | ||
| 02 | Nonprofit organization | Politics & Society | 1.87× | ||
| 03 | Renewable energy | Business & Career | 1.87× | ||
| 04 | Solar energy | Home & Garden | 1.87× | ||
| 05 | Charitable organization | Politics & Society | 1.87× | ||
| 06 | Pay television | Movies & TV | 1.87× | ||
| 07 | Hair coloring | Beauty & Wellness | 1.87× | ||
| 08 | Paris Saint-Germain | Sports | 1.87× | ||
| 09 | Virtual reality | Technology & Electronics | 1.87× | ||
| 10 | Sustainable energy | Home & Garden | 1.82× | ||
| 11 | Volunteering | Politics & Society | 1.63× | ||
| 12 | Cloud computing | Technology & Electronics | 1.60× | ||
| 13 | IBEX 35 | Business & Career | 1.57× | ||
| 14 | Instant messaging | Internet & Social Media | 1.57× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.57× | ||
| 16 | Real Sociedad | Sports | 1.56× | ||
| 17 | RTVE | Movies & TV | 1.56× | ||
| 18 | Caixabank | Business & Career | 1.54× | ||
| 19 | Art exhibition | Arts & Culture | 1.50× | ||
| 20 | Horoscope | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Spirituality | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| DIY Mentality | THRILL | 0.98× | |
| Quality Awareness | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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