Business Audience in Spain
Business has an estimated audience of 19,745,502 people in Spain. 54.2% are female, 45.8% are male, average age 44.9. Top brand affinities: Iberia (airline), Movistar, WhatsApp, Livemusic, Girona.
Top brand affinities include Iberia (airline), Movistar, WhatsApp, with strongest over-indexing on Iberia (airline) (1.8× the country average). Demographically, the Business audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.9 |
| Estimated audience size | 19,745,502 |
Audience persona
The typical Business fan in Spain is balanced, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Iberia (airline).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.12× | Technology & Electronics |
| 1.69× | Internet & Social Media | |
| Livemusic | 2.73× | Music & Radio |
| Girona | 2.7× | Sports |
| Conforama | 2.59× | Home & Garden |
| Lunch | 2.65× | Food & Beverages |
| 1.87× | Internet & Social Media | |
| MSN | 1.87× | News |
| Mapfre | 2.02× | Business & Career |
| Catering | 3.74× | Food & Beverages |
| CAC 40 | 1.87× | Business & Career |
| Superman | 1.62× | Movies & TV |
| Local food | 1.87× | Food & Beverages |
| Google Drive | 1.94× | Technology & Electronics |
| Innovation | 1.87× | Business & Career |
| Art exhibition | 1.85× | Arts & Culture |
| TripAdvisor | 1.76× | Travel & Leisure |
| Orange | 1.87× | Technology & Electronics |
| Bluetooth | 3.04× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Community Orientation | OPEN | 1.45 |
| Sustainability | BALANCE | 1.37 |
| Social Media Usage | JOY | 1.23 |
| Individualism | JOY | 1.22 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
See Business audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.