A data profile of the people who buy, follow and care about Horoscope in Spain — modelled from more than twelve digital signal sources. Horoscope has an estimated audience of 4,459,656 people in Spain.
The average Horoscope fan in Spain is 47.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Astrology, Jorge Javier Vázquez, MSN, with strongest over-indexing on Astrology (4.13× the country average).
Demographically, the Horoscope audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Horoscope fan in Spain is more female, around 47.0 years old, with strong Creativity tendencies and a notable affinity for Astrology.
The key figures that characterise the Horoscope profile in Spain.
75.8% are female, 24.2% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 47.0 |
| Estimated audience size | 4,459,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide Horoscope audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.9% |
| Spain | 6.3% |
| Thailand | 6.1% |
Where the Horoscope audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 2.24× | |
| 02 | Canary Islands | ~500K | 2.12× | |
| 03 | Region of Murcia | ~300K | 2.02× | |
| 04 | Comunidad Valenciana | ~700K | 1.37× | |
| 05 | Catalonia | ~1M | 1.32× | |
| 06 | Andalusia | ~1M | 1.19× | |
| 07 | La Rioja | ~30K | 0.91× | |
| 08 | Community of Madrid | ~700K | 0.89× | |
| 09 | Aragon | ~100K | 0.89× | |
| 10 | Navarre | ~50K | 0.85× | |
| 11 | Cantabria | ~50K | 0.84× | |
| 12 | Extremadura | ~80K | 0.83× | |
| 13 | Basque Autonomous Country | ~100K | 0.81× | |
| 14 | Principality of Asturias | ~80K | 0.79× | |
| 15 | Castilla-La Mancha | ~100K | 0.72× | |
| 16 | Galicia | ~100K | 0.69× | |
| 17 | Castile and León | ~100K | 0.67× |
The strongest cross-interests of the Horoscope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planets in astrology | Politics & Society | 5.33× | ||
| 02 | Astrology | Health | 4.13× | ||
| 03 | Jorge Javier Vázquez | Movies & TV | 3.93× | ||
| 04 | MSN | News | 2.85× | ||
| 05 | Mercadona | Shopping | 1.90× | ||
| 06 | Dresses | Fashion & Accessoires | 1.90× | ||
| 07 | Hair products | Beauty & Wellness | 1.82× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 09 | Psychology | Business & Career | 1.77× | ||
| 10 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 11 | Woman | Kids & Family | 1.66× | ||
| 12 | Televisions | Technology & Electronics | 1.65× | ||
| 13 | Footwear | Fashion & Accessoires | 1.60× | ||
| 14 | Cooking | Food & Beverages | 1.58× | ||
| 15 | Shoes | Fashion & Accessoires | 1.56× | ||
| 16 | Family | Kids & Family | 1.54× | ||
| 17 | Photography | Arts & Culture | 1.53× | ||
| 18 | YouTube | Movies & TV | 1.53× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Business | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.51× | |
| Community Orientation | OPEN | 1.45× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.86× |
Horoscope has an estimated audience of 4,459,656 people in Spain, concentrated in Catalonia and Andalusia.
75.8% of Horoscope fans are female, 24.2% are male, with an average age of 47.0 years.
Horoscope fans show strongest brand affinity for Astrology (4.13×), Jorge Javier Vázquez (3.93×), and MSN (2.85×) over the country average.
Horoscope fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Comunidad Valenciana (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Horoscope itself, the audience over-indexes on Jorge Javier Vázquez (3.93×), MSN (2.85×), Psychology (1.77×), and Cosmetics (1.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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