Horoscope Audience in United States

Horoscope logo

Horoscope has an estimated audience of 11,217,712 people in United States. 71.9% are female, 28.1% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Planets in astrology, Occult, Western astrology, Gemini (astrology), Libra (astrology).

The average Horoscope fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planets in astrology, Occult, Western astrology, with strongest over-indexing on Planets in astrology (15.7× the country average). Demographically, the Horoscope audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Horoscope fans

Demographic split for Horoscope audience in United States
MetricValue
Female71.9%
Male28.1%
Average age38.5
Estimated audience size11,217,712

Audience persona

The typical Horoscope fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Planets in astrology.

Top regions in United States

Top regions ranked by reach for Horoscope in United States
RegionReachAffinity
California1,202,0330.97×
Texas858,2960.89×
New York754,1881.2×
Florida726,6380.96×
Pennsylvania448,5511.19×
Ohio412,6951.19×
Illinois406,3301.09×
Michigan371,4391.27×
Georgia330,3140.96×
New Jersey321,5551.13×
Virginia297,9471.09×
North Carolina291,9290.86×
Massachusetts263,0671.19×
Arizona250,3451.09×
Indiana236,0471.15×
Tennessee232,3521.03×
Washington210,0400.93×
Missouri193,2431.07×
Maryland188,8100.98×
Alabama180,9331.15×
Wisconsin168,7361×
South Carolina168,2131×
Colorado160,2570.91×
Louisiana147,2051.02×
Kentucky142,6041.01×
Minnesota129,2290.8×
Connecticut128,8171.14×
Oklahoma121,9860.98×
Oregon109,9890.86×
Nevada106,0240.98×
Mississippi102,2951.11×
Iowa90,5500.98×
Arkansas87,8970.95×
Kansas78,0020.88×
New Mexico66,6701.19×
Utah65,2140.65×
West Virginia61,5431.18×
New Hampshire54,2871.23×
Maine54,1901.35×
Idaho43,9310.78×
Rhode Island41,3051.16×
Hawaii39,9680.83×
Nebraska39,7550.71×
Montana34,3781.1×
Delaware28,3370.92×
Washington, District of Columbia25,4460.75×
Alaska21,6020.9×
South Dakota20,0460.77×
Vermont19,8951.01×
North Dakota15,1520.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horoscope audience
BrandAffinityCategory
Planets in astrology15.7×Politics & Society
Occult8.55×Health
Western astrology12.27×Politics & Society
Gemini (astrology)11.18×Politics & Society
Libra (astrology)12.57×Politics & Society
Scorpio (astrology)11.34×Politics & Society
Personal finance1.55×Business & Career
Sun2.34×Travel & Leisure
Virgo (astrology)12.99×Politics & Society
Comedy movies1.55×Movies & TV
Motherhood1.69×Kids & Family
Televisions1.51×Technology & Electronics
X1.5×Internet & Social Media
Woman1.61×Kids & Family
Gift1.63×Shopping
Dogs1.55×Pets & Animals
Humour1.58×Literature
Pop music1.57×Music & Radio
Destiny7.45×Health
Happiness1.56×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horoscope audience
TraitClusterScore
MindfulnessBALANCE2.18
ExtroversionTHRILL1.59
Social Media UsageJOY1.11
Healthy LifestyleBALANCE1.02
Urban LifestyleOPEN1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Horoscope
CountryShare
United States15.9%
Spain6.3%
Thailand6.1%

See Horoscope audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Horoscope have in United States?

Horoscope has an estimated audience of 11,217,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Horoscope fans?

71.9% of Horoscope fans are female, 28.1% are male, with an average age of 38.5 years.

Which brands do Horoscope fans like most?

Horoscope fans show strongest brand affinity for Planets in astrology (15.7×), Occult (8.55×), and Western astrology (12.27×) over the country average.

Where do Horoscope fans live in United States?

Horoscope fans in United States are most concentrated in California (reach 1,202,033), Texas (reach 858,296), and New York (reach 754,188). These three regions account for the largest share of the active audience.

What other brands do Horoscope fans also like?

Beyond Horoscope itself, the audience over-indexes on Occult (8.55×), Western astrology (12.27×), Gemini (astrology) (11.18×), and Libra (astrology) (12.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.