Rascasse Audience Intelligence

Planets in astrology Audience in United States

A data profile of the people who buy, follow and care about Planets in astrology in United States — modelled from more than twelve digital signal sources. Planets in astrology has an estimated audience of 3,247,642 people in United States.

#4877among Topic in United States#632in Politics & Society

The average Planets in astrology fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horoscope, Discount stores, Web server, with strongest over-indexing on Horoscope (15.7× the country average).

Demographically, the Planets in astrology audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planets in astrology fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Horoscope.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planets in astrology profile in United States.

Audience size
3.2M
in United States
Gender
74.4%♀
25.6% male
Age
40.9
average years
Country rank
#9605
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planets in astrology fans

74.4% are female, 25.6% are male, average age 40.9.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Planets in astrology audience in United States
MetricValue
Female74.4%
Male25.6%
Average age40.9
Estimated audience size3,247,642
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Planets in astrology audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Planets in astrology audience comes from United States.

Worldwide audience distribution share by country for Planets in astrology
CountryShare
United States16.8%
Brazil9.0%
Spain7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planets in astrology audience in United States is strongest.

Fig. 05

Top regions by affinity

Planets in astrology fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.18×
02Vermont~7K1.16×
03South Dakota~8K1.09×
04Montana~10K1.06×
05Delaware~10K1.06×
06North Dakota~7K1.06×
07Washington~70K1.04×
08Rhode Island~10K1.03×
09Oregon~40K1.02×
10West Virginia~20K1.02×
11Maine~10K1.02×
12Idaho~20K1.01×
13Hawaii~10K1.01×
14New Hampshire~10K1.01×
15Louisiana~40K0.99×
16Utah~30K0.99×
17Mississippi~30K0.99×
18New Mexico~20K0.99×
19Nebraska~20K0.99×
20Washington, District of Columbia~10K0.99×
21Colorado~50K0.97×
22Oklahoma~30K0.97×
23Nevada~30K0.97×
24Arkansas~30K0.97×
25Kansas~20K0.97×
26Arizona~60K0.96×
27Kentucky~40K0.96×
28Iowa~30K0.96×
29Minnesota~40K0.95×
30Alabama~40K0.94×
31Connecticut~30K0.94×
32California~300K0.93×
33Georgia~90K0.93×
34Missouri~50K0.93×
35South Carolina~50K0.93×
36Tennessee~60K0.92×
37Wisconsin~40K0.92×
38New York~200K0.91×
39Massachusetts~60K0.91×
40Indiana~50K0.91×
41Maryland~50K0.91×
42North Carolina~90K0.89×
43Michigan~80K0.89×
44New Jersey~70K0.89×
45Virginia~70K0.89×
46Ohio~90K0.88×
47Illinois~90K0.87×
48Pennsylvania~90K0.86×
49Texas~200K0.82×
50Florida~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Planets in astrology, United States
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planets in astrology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planets in astrology audience
#·InterestCategoryAffinity×
01HoroscopeHealth15.70×
02SpiritismHealth15.63×
03FIFA Club World CupSports12.21×
04Lyric poetryLiterature12.00×
05ClairvoyancePolitics & Society10.00×
06Traditional Chinese medicineBusiness & Career9.30×
07Web serverTechnology & Electronics6.47×
08Weather forecastingHome & Garden4.65×
09Non-alcoholic beverageFood & Beverages4.32×
10Discount storesShopping4.26×
11Britney SpearsMusic & Radio3.59×
12Self-awarenessHealth3.54×
13Pizza HutFood & Beverages2.95×
14Shopping mallsShopping2.68×
15Domino's PizzaFood & Beverages2.68×
16SubwayFood & Beverages2.42×
17Mortgage loansBusiness & Career2.33×
18McDonald'sFood & Beverages2.16×
19PinterestInternet & Social Media1.99×
20HappinessHealth1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planets in astrology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planets in astrology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.07×
Convenience OrientationPREMIUM2.05×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planets in astrology audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planets in astrology have in United States?

Planets in astrology has an estimated audience of 3,247,642 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Planets in astrology fans?

74.4% of Planets in astrology fans are female, 25.6% are male, with an average age of 40.9 years.

03

Which brands do Planets in astrology fans like most?

Planets in astrology fans show strongest brand affinity for Horoscope (15.7×), Discount stores (4.26×), and Web server (6.47×) over the country average.

04

Where do Planets in astrology fans live in United States?

Planets in astrology fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Planets in astrology fans also like?

Beyond Planets in astrology itself, the audience over-indexes on Discount stores (4.26×), Web server (6.47×), Clairvoyance (10×), and Pizza Hut (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Planets in astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planets in astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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