Planets in astrology Audience in United States
Planets in astrology has an estimated audience of 3,247,642 people in United States. 74.4% are female, 25.6% are male, average age 40.9. Top brand affinities: Nationality, Goop, No Escape (1994 film), Google Home, Governor of Michigan.
Top brand affinities include Nationality, Goop, No Escape (1994 film), with strongest over-indexing on Nationality (6.86× the country average). Demographically, the Planets in astrology audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of Planets in astrology fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 40.9 |
| Estimated audience size | 3,247,642 |
Audience persona
The typical Planets in astrology fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 6.86× | Politics & Society |
| Goop | 11.78× | Internet & Social Media |
| No Escape (1994 film) | 15.59× | Movies & TV |
| Google Home | 8.67× | Technology & Electronics |
| Governor of Michigan | 9.85× | Politics & Society |
| Hibachi | 10.27× | Food & Beverages |
| Grinch | 4.87× | Movies & TV |
| Wok | 7.56× | Food & Beverages |
| Grace Slick | 9.61× | Music & Radio |
| headspace | 9.94× | Health |
| Whataburger | 1.71× | Food & Beverages |
| Panama | 3.42× | Travel & Leisure |
| 3D printing | 2.28× | Technology & Electronics |
| Vocal harmony | 3.66× | Music & Radio |
| Electrolyte | 3.79× | Health |
| TV Fanatic | 8.44× | Movies & TV |
| Cherish (group) | 8.48× | Music & Radio |
| El Paso County, Colorado | 9.99× | Travel & Leisure |
| Fairy godmother | 5.4× | Literature |
| Hipster | 6.8× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4.77 |
| Extroversion | THRILL | 1.67 |
| Spirituality | BALANCE | 1.4 |
| Tradition | CONSERVATISM | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 9.0% |
| Spain | 7.9% |
See Planets in astrology audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Planets in astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.