Planets in astrology Audience in United States
Planets in astrology has an estimated audience of 3,247,642 people in United States. 74.4% are female, 25.6% are male, average age 40.9. Top brand affinities: Google Maps, Capital One, Autism Awareness, Indeed.com, Diabetes mellitus awareness.
Top brand affinities include Google Maps, Capital One, Autism Awareness, with strongest over-indexing on Google Maps (11.25× the country average). Demographically, the Planets in astrology audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of Planets in astrology fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 40.9 |
| Estimated audience size | 3,247,642 |
Audience persona
The typical Planets in astrology fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 11.25× | Internet & Social Media |
| Capital One | 10.83× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Indeed.com | 7.94× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Circle K | 11.61× | Shopping |
| DeviantArt | 11.63× | Internet & Social Media |
| Catherine Zeta-Jones | 18.22× | Movies & TV |
| Billy Bob Thornton | 13.91× | Movies & TV |
| Beetlejuice | 7.52× | Movies & TV |
| CarGurus | 8.74× | Cars & Mobility |
| Marisa Tomei | 23.93× | Movies & TV |
| ICloud | 13.35× | Technology & Electronics |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Horoscope | 12.78× | Health |
| Bruce Willis | 9.78× | Movies & TV |
| Dakota Johnson | 12.82× | Movies & TV |
| Khan Academy | 10.95× | Business & Career |
| AccuWeather | 8.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4.77 |
| Extroversion | THRILL | 1.67 |
| Spirituality | BALANCE | 1.4 |
| Tradition | CONSERVATISM | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 9.0% |
| Spain | 7.9% |
See Planets in astrology audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Planets in astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.