Destiny Audience in United States

Destiny logo

Destiny has an estimated audience of 4,155,003 people in United States. 53.1% are female, 46.9% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Grace Slick, Wikia, La Jolla, Goop.

The average Destiny fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Grace Slick, Wikia, with strongest over-indexing on Grinch (8.52× the country average). Demographically, the Destiny audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Band

Demographics of Destiny fans

Demographic split for Destiny audience in United States
MetricValue
Female53.1%
Male46.9%
Average age36.7
Estimated audience size4,155,003

Audience persona

The typical Destiny fan in United States is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Destiny in United States
RegionReachAffinity
California520,7541.14×
Texas398,5531.12×
Florida314,5961.12×
New York280,1641.21×
Pennsylvania147,1631.05×
Georgia146,4381.14×
Illinois145,4051.05×
North Carolina134,4111.08×
Ohio129,3831.01×
Michigan110,0511.01×
Arizona106,9451.26×
Virginia103,7201.02×
New Jersey103,2910.98×
Washington99,2321.19×
Tennessee85,2681.02×
Indiana78,8611.04×
Maryland77,9231.09×
Missouri76,0031.13×
Massachusetts74,6770.91×
Alabama69,0061.19×
South Carolina61,0660.98×
Colorado59,5590.91×
Wisconsin59,4150.95×
Louisiana57,3721.07×
Minnesota56,1210.94×
Kentucky52,3961.01×
Oregon51,1861.07×
Nevada49,8851.24×
Oklahoma48,3111.05×
Utah36,8120.99×
Arkansas35,6101.04×
Mississippi34,8931.02×
Connecticut33,9080.81×
Kansas31,2900.96×
Iowa29,3610.86×
West Virginia20,5151.06×
Nebraska19,8720.95×
Idaho19,7220.95×
New Mexico19,4210.93×
Hawaii16,2870.91×
New Hampshire14,5430.89×
Maine12,7400.86×
Rhode Island12,2200.92×
Washington, District of Columbia10,9480.88×
Alaska10,0241.13×
Delaware9,5800.84×
Montana9,5530.83×
North Dakota7,8740.92×
South Dakota7,8550.82×
Vermont5,5260.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Destiny audience
BrandAffinityCategory
Grinch8.52×Movies & TV
Grace Slick18.35×Music & Radio
Wikia6.69×Internet & Social Media
La Jolla17.06×Travel & Leisure
Goop9.67×Internet & Social Media
Hibachi13.5×Food & Beverages
Governor of Michigan11.94×Politics & Society
Wok10.49×Food & Beverages
Google Home10.37×Technology & Electronics
Elsword23.89×Games
Vocal harmony5.51×Music & Radio
Hipster10.9×Politics & Society
No Escape (1994 film)12.75×Movies & TV
Throne of Glass7.45×Literature
Ira Glass17.03×Music & Radio
Combat sport1.53×Sports
El Paso County, Colorado11.26×Travel & Leisure
Gift registry11.4×Kids & Family
headspace7.88×Health
Grammarly3.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Destiny audience
TraitClusterScore
MindfulnessBALANCE2.01
Early Adopter MentalityPOWER1.33
IndividualismJOY1.24
SpiritualityBALANCE1.16
Need for SecurityCONSERVATISM1.15
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Destiny
CountryShare
United States17.8%
Japan13.5%
Taiwan8.1%

See Destiny audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Destiny have in United States?

Destiny has an estimated audience of 4,155,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Destiny fans?

53.1% of Destiny fans are female, 46.9% are male, with an average age of 36.7 years.

Which brands do Destiny fans like most?

Destiny fans show strongest brand affinity for Grinch (8.52×), Grace Slick (18.35×), and Wikia (6.69×) over the country average.

Where do Destiny fans live in United States?

Destiny fans in United States are most concentrated in California (reach 520,754), Texas (reach 398,553), and Florida (reach 314,596). These three regions account for the largest share of the active audience.

What other brands do Destiny fans also like?

Beyond Destiny itself, the audience over-indexes on Grace Slick (18.35×), Wikia (6.69×), La Jolla (17.06×), and Goop (9.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Destiny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.