Rascasse Audience Intelligence

Destiny Audience in United States

A data profile of the people who buy, follow and care about Destiny in United States — modelled from more than twelve digital signal sources. Destiny has an estimated audience of 4,155,003 people in United States.

#4227among Topic in United States#311in Health

The average Destiny fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horoscope, Google Flights, Steam, with strongest over-indexing on Horoscope (7.45× the country average).

Demographically, the Destiny audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Destiny fan in United States is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Horoscope.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Destiny profile in United States.

Audience size
4.2M
in United States
Gender
53.1%♀
46.9% male
Age
36.7
average years
Country rank
#7803
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Destiny fans

53.1% are female, 46.9% are male, average age 36.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Destiny audience in United States
MetricValue
Female53.1%
Male46.9%
Average age36.7
Estimated audience size4,155,003
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Destiny audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Destiny audience comes from United States.

Worldwide audience distribution share by country for Destiny
CountryShare
United States17.8%
Japan13.5%
Taiwan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Destiny audience in United States is strongest.

Fig. 05

Top regions by affinity

Destiny fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.35×
02Arizona~100K1.23×
03Alabama~70K1.19×
04Alaska~10K1.19×
05Missouri~80K1.16×
06Washington~90K1.13×
07New York~300K1.11×
08Maryland~80K1.11×
09Georgia~100K1.10×
10Louisiana~60K1.09×
11California~500K1.07×
12Florida~300K1.07×
13Mississippi~40K1.07×
14West Virginia~20K1.07×
15Arkansas~40K1.06×
16Texas~400K1.05×
17North Carolina~100K1.05×
18Indiana~80K1.05×
19Oregon~50K1.05×
20Oklahoma~50K1.05×
21Pennsylvania~100K1.04×
22Virginia~100K1.03×
23Kentucky~50K1.03×
24Kansas~30K1.02×
25Illinois~100K1.00×
26Wisconsin~60K1.00×
27Michigan~100K0.99×
28South Carolina~60K0.99×
29North Dakota~8K0.99×
30Tennessee~80K0.98×
31Nebraska~20K0.98×
32Ohio~100K0.97×
33Idaho~20K0.97×
34Utah~40K0.96×
35New Mexico~20K0.96×
36New Jersey~100K0.95×
37Rhode Island~10K0.95×
38Minnesota~60K0.94×
39New Hampshire~10K0.91×
40Hawaii~20K0.90×
41Iowa~30K0.89×
42Delaware~10K0.89×
43South Dakota~9K0.89×
44Colorado~60K0.87×
45Connecticut~40K0.87×
46Maine~10K0.87×
47Montana~10K0.87×
48Massachusetts~70K0.86×
49Washington, District of Columbia~10K0.85×
50Vermont~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Destiny, United States
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Destiny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Destiny audience
#·InterestCategoryAffinity×
01HoroscopeHealth7.45×
02CougarKids & Family7.45×
03Call of Duty: Modern Warfare 2Games7.45×
04Diablo (series)Games6.75×
05FedEx OfficeBusiness & Career6.24×
0628 Days LaterMovies & TV4.88×
07SteamGames4.34×
08Assassin's CreedGames3.58×
09Google FlightsTravel & Leisure3.57×
10IGNMovies & TV3.54×
11Florida LotteryGames3.41×
12Gaming computerTechnology & Electronics2.91×
13GameStopGames2.36×
14Virtual realityTechnology & Electronics2.19×
15PowerballGames2.18×
16PokémonGames1.97×
17BrewingFood & Beverages1.75×
18GeneticsKids & Family1.63×
19Pizza HutFood & Beverages1.59×
20The UPS StoreShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Destiny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Destiny audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.06×
PatriotismCONSERVATISM1.54×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Destiny audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Destiny have in United States?

Destiny has an estimated audience of 4,155,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Destiny fans?

53.1% of Destiny fans are female, 46.9% are male, with an average age of 36.7 years.

03

Which brands do Destiny fans like most?

Destiny fans show strongest brand affinity for Horoscope (7.45×), Google Flights (3.57×), and Steam (4.34×) over the country average.

04

Where do Destiny fans live in United States?

Destiny fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Destiny fans also like?

Beyond Destiny itself, the audience over-indexes on Google Flights (3.57×), Steam (4.34×), FedEx Office (6.24×), and Powerball (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Destiny audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Destiny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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