Destiny Audience in Germany

Destiny logo

Destiny has an estimated audience of 366,299 people in Germany. 56.2% are female, 43.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Enzkreis, Loincloth, Dog breed, Scots Guards.

The average Destiny fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Enzkreis, Loincloth, with strongest over-indexing on Unique Gifts (2.88× the country average). Demographically, the Destiny audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Band

Demographics of Destiny fans

Demographic split for Destiny audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age37.8
Estimated audience size366,299

Audience persona

The typical Destiny fan in Germany is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Unique Gifts.

Top regions in Germany

Top regions ranked by reach for Destiny in Germany
RegionReachAffinity
Nordrhein-Westfalen91,1871.14×
Bayern57,4020.97×
Baden-Württemberg49,2360.99×
Niedersachsen38,1431.07×
Hessen30,7081.1×
Rheinland-Pfalz18,9651.03×
Berlin17,8541.09×
Sachsen13,8340.77×
Schleswig-Holstein12,2080.93×
Brandenburg10,4560.92×
Mecklenburg-Vorpommern9,7801.4×
Sachsen-Anhalt8,7210.92×
Hamburg8,3611.01×
Thüringen5,9190.63×
Saarland4,1960.93×
Bremen3,4261.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Destiny audience
BrandAffinityCategory
Unique Gifts2.88×Shopping
Enzkreis19.03×Travel & Leisure
Loincloth5.55×Fashion & Accessoires
Dog breed1.51×Pets & Animals
Scots Guards62.71×Politics & Society
Solo climbing4.84×Sports
Progressive rock1.79×Music & Radio
The Hollies (Official)6.52×Music & Radio
Stradivarius1.55×Shopping
Ho, Ghana4.22×Travel & Leisure
Kyung Hee University12.84×Business & Career
Este, Veneto2.17×Travel & Leisure
Samanyolu Haber3.46×Movies & TV
Škoda Kodiaq1.56×Cars & Mobility
Högl5.8×Fashion & Accessoires
Ina Wroldsen15.99×Music & Radio
Home Delivery1.68×Food & Beverages
Mie goreng3.46×Food & Beverages
Volvo V602.73×Cars & Mobility
Jared17.35×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Destiny audience
TraitClusterScore
MindfulnessBALANCE2.18
IndulgenceJOY1.65
Pet OwnershipJOY1.36
LGBTQ+ IdentityOPEN1.33
TraditionCONSERVATISM1.22
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Destiny
CountryShare
United States17.8%
Japan13.5%
Taiwan8.1%

See Destiny audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does Destiny have in Germany?

Destiny has an estimated audience of 366,299 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Destiny fans?

56.2% of Destiny fans are female, 43.8% are male, with an average age of 37.8 years.

Which brands do Destiny fans like most?

Destiny fans show strongest brand affinity for Unique Gifts (2.88×), Enzkreis (19.03×), and Loincloth (5.55×) over the country average.

Where do Destiny fans live in Germany?

Destiny fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,187), Bayern (reach 57,402), and Baden-Württemberg (reach 49,236). These three regions account for the largest share of the active audience.

What other brands do Destiny fans also like?

Beyond Destiny itself, the audience over-indexes on Enzkreis (19.03×), Loincloth (5.55×), Dog breed (1.51×), and Scots Guards (62.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Destiny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.