Love & Sex Audience in Germany
A data profile of the people who buy, follow and care about Love & Sex in Germany — modelled from more than twelve digital signal sources. Love & Sex has an estimated audience of 3,391,404 people in Germany.
The average Love & Sex fan in Germany is 36.7 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Mobile gambling, Commercial mortgage, Practical Magic, with strongest over-indexing on Mobile gambling (51.38× the country average).
Demographically, the Love & Sex audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Love & Sex fan in Germany is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile gambling.
At a glance
The key figures that characterise the Love & Sex profile in Germany.
Search interest · 12-month trend
Demographics of Love & Sex fans
62.9% are female, 37.1% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 36.7 |
| Estimated audience size | 3,391,404 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Love & Sex audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.4% |
| China | 5.3% |
Geography
Where the Love & Sex audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~1.5M | 6.35× | |
| 02 | Bremen | ~30K | 0.90× | |
| 03 | Saarland | ~40K | 0.85× | |
| 04 | Hamburg | ~60K | 0.82× | |
| 05 | Thüringen | ~70K | 0.81× | |
| 06 | Bayern | ~400K | 0.80× | |
| 07 | Rheinland-Pfalz | ~100K | 0.80× | |
| 08 | Berlin | ~100K | 0.79× | |
| 09 | Mecklenburg-Vorpommern | ~50K | 0.79× | |
| 10 | Baden-Württemberg | ~400K | 0.78× | |
| 11 | Sachsen-Anhalt | ~70K | 0.78× | |
| 12 | Sachsen | ~100K | 0.77× | |
| 13 | Nordrhein-Westfalen | ~600K | 0.75× | |
| 14 | Schleswig-Holstein | ~90K | 0.75× | |
| 15 | Brandenburg | ~80K | 0.75× | |
| 16 | Niedersachsen | ~200K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Love & Sex audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 51.38× | ||
| 02 | Practical Magic | Movies & TV | 51.16× | ||
| 03 | Gospring | Health | 46.10× | ||
| 04 | Sasha Grey | Movies & TV | 45.90× | ||
| 05 | Practical shooting | Sports | 43.90× | ||
| 06 | Johnny Sins | Movies & TV | 30.85× | ||
| 07 | Belle Delphine | Internet & Social Media | 30.85× | ||
| 08 | Girls with guns | Politics & Society | 30.63× | ||
| 09 | Banya (sauna) | Home & Garden | 26.32× | ||
| 10 | Refinancing | Business & Career | 25.65× | ||
| 11 | Commercial mortgage | Business & Career | 22.63× | ||
| 12 | Love Actually | Movies & TV | 19.57× | ||
| 13 | Open eBook | Technology & Electronics | 18.27× | ||
| 14 | Crimea | Travel & Leisure | 17.87× | ||
| 15 | Live | Music & Radio | 10.84× | ||
| 16 | Sex and the City | Movies & TV | 8.89× | ||
| 17 | Eyelash extensions | Beauty & Wellness | 7.03× | ||
| 18 | Housing estate | Home & Garden | 6.57× | ||
| 19 | Self-knowledge (psychology) | Health | 5.05× | ||
| 20 | Ukraine | Travel & Leisure | 4.87× |
Personality of the Love & Sex audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.11× | |
| Price Sensitivity | PREMIUM | 2.01× | |
| Family Orientation | CONSERVATISM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Tradition | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.89× |
Frequently asked questions
How many fans does Love & Sex have in Germany?
Love & Sex has an estimated audience of 3,391,404 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Love & Sex fans?
62.9% of Love & Sex fans are female, 37.1% are male, with an average age of 36.7 years.
Which brands do Love & Sex fans like most?
Love & Sex fans show strongest brand affinity for Mobile gambling (51.38×), Commercial mortgage (22.63×), and Practical Magic (51.16×) over the country average.
Where do Love & Sex fans live in Germany?
Love & Sex fans in Germany are most concentrated in Hessen (reach ~1.5M), Nordrhein-Westfalen (reach ~600K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Love & Sex fans also like?
Beyond Love & Sex itself, the audience over-indexes on Commercial mortgage (22.63×), Practical Magic (51.16×), Johnny Sins (30.85×), and Love Actually (19.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Love & Sex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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