Love & Sex Audience in Germany
Love & Sex has an estimated audience of 3,391,404 people in Germany. 62.9% are female, 37.1% are male, average age 36.7. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Mobile gambling, Commercial mortgage, Johnny Sins, Belle Delphine, Love Actually.
The average Love & Sex fan in Germany is 36.7 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Mobile gambling, Commercial mortgage, Johnny Sins, with strongest over-indexing on Mobile gambling (51.38× the country average). Demographically, the Love & Sex audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Love & Sex fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 36.7 |
| Estimated audience size | 3,391,404 |
Audience persona
The typical Love & Sex fan in Germany is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Mobile gambling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,778,214 | 6.88× |
| Nordrhein-Westfalen | 515,315 | 0.69× |
| Bayern | 404,692 | 0.74× |
| Baden-Württemberg | 337,782 | 0.73× |
| Niedersachsen | 199,354 | 0.61× |
| Berlin | 114,686 | 0.76× |
| Rheinland-Pfalz | 103,705 | 0.61× |
| Sachsen | 100,854 | 0.61× |
| Schleswig-Holstein | 74,306 | 0.61× |
| Brandenburg | 55,158 | 0.52× |
| Hamburg | 53,863 | 0.7× |
| Thüringen | 47,417 | 0.55× |
| Sachsen-Anhalt | 41,800 | 0.48× |
| Mecklenburg-Vorpommern | 29,909 | 0.46× |
| Saarland | 21,061 | 0.51× |
| Bremen | 15,805 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile gambling | 51.38× | Games |
| Commercial mortgage | 22.63× | Business & Career |
| Johnny Sins | 30.85× | Movies & TV |
| Belle Delphine | 30.85× | Internet & Social Media |
| Love Actually | 19.57× | Movies & TV |
| Sasha Grey | 45.9× | Movies & TV |
| Gospring | 46.1× | Health |
| Practical Magic | 51.16× | Movies & TV |
| Sex and the City | 8.89× | Movies & TV |
| Crimea | 17.87× | Travel & Leisure |
| Practical shooting | 43.9× | Sports |
| Refinancing | 25.65× | Business & Career |
| Open eBook | 18.27× | Technology & Electronics |
| Eyelash extensions | 7.03× | Beauty & Wellness |
| Girls with guns | 30.63× | Politics & Society |
| Live | 10.84× | Music & Radio |
| Housing estate | 6.57× | Home & Garden |
| Ukraine | 4.87× | Travel & Leisure |
| Banya (sauna) | 26.32× | Home & Garden |
| Self-knowledge (psychology) | 5.05× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Price Sensitivity | PREMIUM | 1.45 |
| Individualism | JOY | 1.44 |
| Sports Activity | POWER | 1.44 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.4% |
| China | 5.3% |
See Love & Sex audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Love & Sex have in Germany?
Love & Sex has an estimated audience of 3,391,404 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Love & Sex fans?
62.9% of Love & Sex fans are female, 37.1% are male, with an average age of 36.7 years.
Which brands do Love & Sex fans like most?
Love & Sex fans show strongest brand affinity for Mobile gambling (51.38×), Commercial mortgage (22.63×), and Johnny Sins (30.85×) over the country average.
Where do Love & Sex fans live in Germany?
Love & Sex fans in Germany are most concentrated in Hessen (reach 1,778,214), Nordrhein-Westfalen (reach 515,315), and Bayern (reach 404,692). These three regions account for the largest share of the active audience.
What other brands do Love & Sex fans also like?
Beyond Love & Sex itself, the audience over-indexes on Commercial mortgage (22.63×), Johnny Sins (30.85×), Belle Delphine (30.85×), and Love Actually (19.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Love & Sex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.