Rascasse Audience Intelligence

Mobile gambling Audience in Germany

A data profile of the people who buy, follow and care about Mobile gambling in Germany — modelled from more than twelve digital signal sources. Mobile gambling has an estimated audience of 692,582 people in Germany.

#41among Gaming genre in Germany#3881among Topic in Germany#209in Games

The average Mobile gambling fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shaving cream, Shaving oil, Facial hair, with strongest over-indexing on Shaving cream (140.5× the country average).

Demographically, the Mobile gambling audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile gambling fan in Germany is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shaving cream.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile gambling profile in Germany.

Audience size
693K
in Germany
Gender
37.4%♀
62.6% male
Age
39.6
average years
Country rank
#8932
Topic in Germany
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile gambling fans

37.4% are female, 62.6% are male, average age 39.6.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Mobile gambling audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age39.6
Estimated audience size692,582
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Mobile gambling audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3924%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Mobile gambling audience comes from Germany.

Worldwide audience distribution share by country for Mobile gambling
CountryShare
India27.1%
United States9.8%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile gambling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile gambling fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.13×
02Berlin~30K1.11×
03Mecklenburg-Vorpommern~10K1.09×
04Thüringen~20K1.04×
05Niedersachsen~70K1.00×
06Schleswig-Holstein~20K1.00×
07Brandenburg~20K1.00×
08Sachsen-Anhalt~20K1.00×
09Hamburg~20K1.00×
10Rheinland-Pfalz~30K0.99×
11Sachsen~30K0.99×
12Baden-Württemberg~90K0.96×
13Bayern~100K0.93×
14Nordrhein-Westfalen~100K0.89×
15Bremen0.00×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Mobile gambling, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile gambling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile gambling audience
#·InterestCategoryAffinity×
01Shaving oilBeauty & Wellness519.83×
02Shaving creamBeauty & Wellness140.50×
03Shave brushBeauty & Wellness86.64×
04Beard oilBeauty & Wellness51.52×
05Facial hairBeauty & Wellness37.94×
06RazorBeauty & Wellness20.00×
07Dark AngelMusic & Radio20.00×
08Electric toothbrushHealth15.21×
09EpilatorBeauty & Wellness13.64×
10Noise-cancelling headphonesTechnology & Electronics13.00×
11DeutschrapMusic & Radio10.96×
12ToothpasteBeauty & Wellness9.45×
13Microwave ovenHome & Garden8.45×
14Sports equipmentSports6.38×
15WoolworthsShopping4.83×
16Drop shippingShopping4.53×
17UniqloShopping4.43×
18HermèsFashion & Accessoires3.31×
19CHECK24Business & Career3.19×
20Burger KingFood & Beverages3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile gambling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile gambling audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.44×
Quality AwarenessPREMIUM3.16×
IndividualismJOY2.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile gambling audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
Community OrientationOPEN0.73×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile gambling have in Germany?

Mobile gambling has an estimated audience of 692,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile gambling fans?

37.4% of Mobile gambling fans are female, 62.6% are male, with an average age of 39.6 years.

03

Which brands do Mobile gambling fans like most?

Mobile gambling fans show strongest brand affinity for Shaving cream (140.5×), Shaving oil (519.83×), and Facial hair (37.94×) over the country average.

04

Where do Mobile gambling fans live in Germany?

Mobile gambling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile gambling fans also like?

Beyond Mobile gambling itself, the audience over-indexes on Shaving oil (519.83×), Facial hair (37.94×), Beard oil (51.52×), and Razor (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Mobile gambling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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