Mobile gambling Audience in Germany
Mobile gambling has an estimated audience of 692,582 people in Germany. 37.4% are female, 62.6% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Shaving cream, Shaving oil, Facial hair, Beard oil, Razor.
The average Mobile gambling fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Shaving cream, Shaving oil, Facial hair, with strongest over-indexing on Shaving cream (140.5× the country average). Demographically, the Mobile gambling audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile gambling fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 39.6 |
| Estimated audience size | 692,582 |
Audience persona
The typical Mobile gambling fan in Germany is more male, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Shaving cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,106 | 0.56× |
| Bayern | 79,978 | 0.72× |
| Hessen | 77,403 | 1.47× |
| Baden-Württemberg | 74,379 | 0.79× |
| Niedersachsen | 66,192 | 0.98× |
| Berlin | 49,044 | 1.58× |
| Mecklenburg-Vorpommern | 44,275 | 3.35× |
| Thüringen | 38,875 | 2.2× |
| Rheinland-Pfalz | 24,081 | 0.69× |
| Brandenburg | 23,329 | 1.09× |
| Sachsen | 20,954 | 0.62× |
| Schleswig-Holstein | 20,624 | 0.83× |
| Hamburg | 13,572 | 0.87× |
| Sachsen-Anhalt | 12,585 | 0.7× |
| Bremen | None× | |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shaving cream | 140.5× | Beauty & Wellness |
| Shaving oil | 519.83× | Beauty & Wellness |
| Facial hair | 37.94× | Beauty & Wellness |
| Beard oil | 51.52× | Beauty & Wellness |
| Razor | 20× | Beauty & Wellness |
| Deutschrap | 10.96× | Music & Radio |
| Electric toothbrush | 15.21× | Health |
| Shave brush | 86.64× | Beauty & Wellness |
| Gala | 3.81× | News |
| Sports equipment | 6.38× | Sports |
| Microwave oven | 8.45× | Home & Garden |
| Drop shipping | 4.53× | Shopping |
| Woolworths | 4.83× | Shopping |
| Noise-cancelling headphones | 13× | Technology & Electronics |
| Toothpaste | 9.45× | Beauty & Wellness |
| Hermès | 3.31× | Fashion & Accessoires |
| Epilator | 13.64× | Beauty & Wellness |
| CHECK24 | 3.19× | Business & Career |
| Burger King | 3.06× | Food & Beverages |
| Uniqlo | 4.43× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.99 |
| Early Adopter Mentality | POWER | 1.94 |
| Family Orientation | CONSERVATISM | 1.45 |
| Career Orientation | POWER | 1.42 |
| Quality Awareness | PREMIUM | 1.17 |
| Risk Appetite | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.1% |
| United States | 9.8% |
| United Kingdom | 7.6% |
See Mobile gambling audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Mobile gambling have in Germany?
Mobile gambling has an estimated audience of 692,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile gambling fans?
37.4% of Mobile gambling fans are female, 62.6% are male, with an average age of 39.6 years.
Which brands do Mobile gambling fans like most?
Mobile gambling fans show strongest brand affinity for Shaving cream (140.5×), Shaving oil (519.83×), and Facial hair (37.94×) over the country average.
Where do Mobile gambling fans live in Germany?
Mobile gambling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,106), Bayern (reach 79,978), and Hessen (reach 77,403). These three regions account for the largest share of the active audience.
What other brands do Mobile gambling fans also like?
Beyond Mobile gambling itself, the audience over-indexes on Shaving oil (519.83×), Facial hair (37.94×), Beard oil (51.52×), and Razor (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.