Toothpaste Audience in Germany
Toothpaste has an estimated audience of 1,532,442 people in Germany. 56.7% are female, 43.3% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dental public health, Faculty of Dental Surgery, Close-Up (toothpaste), Dental caries, Loma Linda University School of Dentistry.
The average Toothpaste fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dental public health, Faculty of Dental Surgery, Close-Up (toothpaste), with strongest over-indexing on Dental public health (92.93× the country average). Demographically, the Toothpaste audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Teeth
Demographics of Toothpaste fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.5 |
| Estimated audience size | 1,532,442 |
Audience persona
The typical Toothpaste fan in Germany is more female, around 41.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dental public health.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 404,666 | 1.21× |
| Bayern | 238,129 | 0.97× |
| Baden-Württemberg | 226,151 | 1.08× |
| Niedersachsen | 165,650 | 1.11× |
| Hessen | 118,141 | 1.01× |
| Rheinland-Pfalz | 77,995 | 1.02× |
| Sachsen | 65,687 | 0.87× |
| Berlin | 64,504 | 0.94× |
| Schleswig-Holstein | 53,354 | 0.97× |
| Brandenburg | 44,656 | 0.94× |
| Hamburg | 38,215 | 1.1× |
| Sachsen-Anhalt | 37,663 | 0.95× |
| Thüringen | 33,523 | 0.86× |
| Mecklenburg-Vorpommern | 28,173 | 0.96× |
| Saarland | 18,239 | 0.97× |
| Bremen | 13,592 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dental public health | 92.93× | Health |
| Faculty of Dental Surgery | 138.1× | Health |
| Close-Up (toothpaste) | 149.6× | Beauty & Wellness |
| Dental caries | 171.17× | Beauty & Wellness |
| Loma Linda University School of Dentistry | 99.23× | Business & Career |
| Electric toothbrush | 34.09× | Health |
| Colgate | 50.96× | Beauty & Wellness |
| Mouthwash | 29.38× | Health |
| Dentistry For Children | 184.34× | |
| American Dental Association | 55.13× | Health |
| Tooth | 14.44× | Health |
| Toothbrush | 16.75× | Beauty & Wellness |
| Human tooth | 86.09× | Health |
| Invisalign | 24.68× | Health |
| Toothache | 51.32× | Health |
| Dental tourism | 23.21× | Health |
| Parodontax | 33.46× | Health |
| Cosmetic dentistry | 25× | Health |
| Tooth loss | 75.76× | Health |
| Dental therapist | 26.49× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Price Sensitivity | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 8.1% |
| Japan | 6.4% |
See Toothpaste audiences in other countries
More Teeth audiences in Germany
- Toothbrush (1,584,704)
- Mouthwash (867,164)
- Dental plaque (569,335)
- White Teeth (317,963)
- Toothache (100,517)
Frequently asked questions
How many fans does Toothpaste have in Germany?
Toothpaste has an estimated audience of 1,532,442 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toothpaste fans?
56.7% of Toothpaste fans are female, 43.3% are male, with an average age of 41.5 years.
Which brands do Toothpaste fans like most?
Toothpaste fans show strongest brand affinity for Dental public health (92.93×), Faculty of Dental Surgery (138.1×), and Close-Up (toothpaste) (149.6×) over the country average.
Where do Toothpaste fans live in Germany?
Toothpaste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 404,666), Bayern (reach 238,129), and Baden-Württemberg (reach 226,151). These three regions account for the largest share of the active audience.
What other brands do Toothpaste fans also like?
Beyond Toothpaste itself, the audience over-indexes on Faculty of Dental Surgery (138.1×), Close-Up (toothpaste) (149.6×), Dental caries (171.17×), and Loma Linda University School of Dentistry (99.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toothpaste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.