Rascasse Audience Intelligence

Toothpaste Audience in Germany

A data profile of the people who buy, follow and care about Toothpaste in Germany — modelled from more than twelve digital signal sources. Toothpaste has an estimated audience of 1,532,442 people in Germany.

#2among Teeth in Germany#2381among Topic in Germany#101in Beauty & Wellness

The average Toothpaste fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dental public health, Faculty of Dental Surgery, Close-Up (toothpaste), with strongest over-indexing on Dental public health (92.93× the country average).

Demographically, the Toothpaste audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toothpaste fan in Germany is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Dental public health.

Category: Beauty & Wellness · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toothpaste profile in Germany.

Audience size
1.5M
in Germany
Gender
56.7%♀
43.3% male
Age
41.5
average years
Country rank
#4376
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toothpaste fans

56.7% are female, 43.3% are male, average age 41.5.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Toothpaste audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age41.5
Estimated audience size1,532,442
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Toothpaste audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Toothpaste audience comes from Germany.

Worldwide audience distribution share by country for Toothpaste
CountryShare
United States14.6%
Brazil8.1%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toothpaste audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toothpaste fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.17×
02Hamburg~40K1.09×
03Niedersachsen~200K1.08×
04Bremen~10K1.07×
05Baden-Württemberg~200K1.03×
06Hessen~100K1.01×
07Rheinland-Pfalz~80K1.00×
08Saarland~20K1.00×
09Mecklenburg-Vorpommern~30K0.99×
10Schleswig-Holstein~50K0.97×
11Sachsen-Anhalt~40K0.97×
12Berlin~70K0.95×
13Brandenburg~50K0.95×
14Bayern~200K0.94×
15Thüringen~40K0.94×
16Sachsen~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Toothpaste, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toothpaste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toothpaste audience
#·InterestCategoryAffinity×
01Dentistry For ChildrenTopic184.34×
02Dental cariesBeauty & Wellness171.17×
03Close-Up (toothpaste)Beauty & Wellness149.60×
04Faculty of Dental SurgeryHealth138.10×
05Loma Linda University School of DentistryBusiness & Career99.23×
06Dental public healthHealth92.93×
07Human toothHealth86.09×
08Tooth lossHealth75.76×
09American Dental AssociationHealth55.13×
10ToothacheHealth51.32×
11ColgateBeauty & Wellness50.96×
12Electric toothbrushHealth34.09×
13ParodontaxHealth33.46×
14MouthwashHealth29.38×
15Cosmetic dentistryHealth25.00×
16InvisalignHealth24.68×
17Dental tourismHealth23.21×
18BauerfeindHealth21.35×
19ToothbrushBeauty & Wellness16.75×
20ToothHealth14.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toothpaste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toothpaste audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.36×
IndividualismJOY1.32×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toothpaste audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.99×
Sports ActivityPOWER0.99×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toothpaste have in Germany?

Toothpaste has an estimated audience of 1,532,442 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toothpaste fans?

56.7% of Toothpaste fans are female, 43.3% are male, with an average age of 41.5 years.

03

Which brands do Toothpaste fans like most?

Toothpaste fans show strongest brand affinity for Dental public health (92.93×), Faculty of Dental Surgery (138.1×), and Close-Up (toothpaste) (149.6×) over the country average.

04

Where do Toothpaste fans live in Germany?

Toothpaste fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toothpaste fans also like?

Beyond Toothpaste itself, the audience over-indexes on Faculty of Dental Surgery (138.1×), Close-Up (toothpaste) (149.6×), Dental caries (171.17×), and Loma Linda University School of Dentistry (99.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Teeth audiences in Germany

See Toothpaste audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toothpaste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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