Rascasse Audience Intelligence

White Teeth Audience in Germany

A data profile of the people who buy, follow and care about White Teeth in Germany — modelled from more than twelve digital signal sources. White Teeth has an estimated audience of 317,963 people in Germany.

#5among Teeth in Germany#5969among Topic in Germany#235in Beauty & Wellness

The average White Teeth fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elmex, Invisalign, Cosmetic dentistry, with strongest over-indexing on Elmex (31.95× the country average).

Demographically, the White Teeth audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White Teeth fan in Germany is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Elmex.

Category: Beauty & Wellness · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Teeth profile in Germany.

Audience size
318K
in Germany
Gender
58.3%♀
41.7% male
Age
39.3
average years
Country rank
#16613
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Teeth fans

58.3% are female, 41.7% are male, average age 39.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for White Teeth audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age39.3
Estimated audience size317,963
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the White Teeth audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

3.0%

of the worldwide White Teeth audience comes from Germany.

Worldwide audience distribution share by country for White Teeth
CountryShare
United States16.9%
Saudi Arabia6.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Teeth audience in Germany is strongest.

Fig. 05

Top regions by affinity

White Teeth fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.68×
02Hessen~30K1.26×
03Bremen~3K1.15×
04Hamburg~8K1.12×
05Saarland~4K1.03×
06Bayern~50K0.99×
07Baden-Württemberg~40K0.98×
08Rheinland-Pfalz~20K0.96×
09Brandenburg~9K0.95×
10Nordrhein-Westfalen~70K0.94×
11Mecklenburg-Vorpommern~6K0.93×
12Sachsen-Anhalt~8K0.92×
13Thüringen~7K0.91×
14Schleswig-Holstein~10K0.90×
15Niedersachsen~30K0.85×
16Sachsen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — White Teeth, Germany
0.85×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Teeth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Teeth audience
#·InterestCategoryAffinity×
01ElmexBeauty & Wellness31.95×
02Tooth enamelTravel & Leisure31.64×
03Teeth cleaningHealth30.94×
04Cosmetic dentistryHealth28.19×
05InvisalignHealth26.11×
06TeethingKids & Family25.24×
07Veneer (dentistry)Health22.95×
08ColgateBeauty & Wellness19.71×
09ChlorhexamedHealth17.44×
10Oral-BBeauty & Wellness16.07×
11University of Dental Medicine, MandalayBusiness & Career15.83×
12Electric toothbrushHealth15.49×
13Dental plaqueHealth14.62×
14ToothpasteBeauty & Wellness9.90×
15Dental consonantHealth9.45×
16Tooth brushingHealth9.12×
17ToothHealth7.22×
18SmileBeauty & Wellness5.76×
19WhatsAppInternet & Social Media2.50×
20Current eventsArts & Culture2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Teeth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Teeth audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.04×
SpiritualityBALANCE2.01×
PatriotismCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Teeth audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
Design AffinityPREMIUM1.08×
IndividualismJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Teeth have in Germany?

White Teeth has an estimated audience of 317,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White Teeth fans?

58.3% of White Teeth fans are female, 41.7% are male, with an average age of 39.3 years.

03

Which brands do White Teeth fans like most?

White Teeth fans show strongest brand affinity for Elmex (31.95×), Invisalign (26.11×), and Cosmetic dentistry (28.19×) over the country average.

04

Where do White Teeth fans live in Germany?

White Teeth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do White Teeth fans also like?

Beyond White Teeth itself, the audience over-indexes on Invisalign (26.11×), Cosmetic dentistry (28.19×), Electric toothbrush (15.49×), and Oral-B (16.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Teeth audiences in Germany

See White Teeth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for White Teeth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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